Sprinklr

Sprinklr operates a multi-product enterprise SaaS model built around a unified customer experience management platform. It creates value by consolidating social media management, listening, marketing operations, paid social advertising, service workflows and AI assistance into one governed software environment for large organisations. Revenue scales through platform subscriptions, additional product modules, expanded user seats, more channels, greater data usage and wider departmental adoption within the same customer.

Sprinklr is a US-based public B2B software company that sells an enterprise customer experience management platform. Its products span social media management, social listening and analytics, marketing workflow, paid social advertising management, customer service automation, conversational AI and AI-enabled productivity tools. The company primarily serves large enterprises, their marketing teams, customer service organisations, insights functions, IT teams and, in some cases, agencies managing complex multi-channel operations.

Sprinklr makes money mainly through recurring SaaS subscriptions sold as modular product suites with annual enterprise contracts. Its platform approach centres on unifying multiple customer-facing workflows on a single architecture, allowing clients to consolidate tools for social publishing, paid social execution, service operations and consumer intelligence. Acquisitions such as Nanigans, Dachis Group, NewBrand and Little Bird broadened its analytics, influencer and advertising capabilities over time.