Sprinklr
Sprinklr is a enterprise SaaS platform for customer experience and social operations.
Analyst Perspective
Sprinklr is a US-based public B2B software company that sells an enterprise customer experience management platform. Its products span social media management, social listening and analytics, marketing workflow, paid social advertising management, customer service automation, conversational AI and AI-enabled productivity tools. The company primarily serves large enterprises, their marketing teams, customer service organisations, insights functions, IT teams and, in some cases, agencies managing complex multi-channel operations. Sprinklr makes money mainly through recurring SaaS subscriptions sold as modular product suites with annual enterprise contracts. Its platform approach centres on unifying multiple customer-facing workflows on a single architecture, allowing clients to consolidate tools for social publishing, paid social execution, service operations and consumer intelligence. Acquisitions such as Nanigans, Dachis Group, NewBrand and Little Bird broadened its analytics, influencer and advertising capabilities over time.
Analyst Signal Briefing
Updated: 2 Jul 2026Sprinklr has appointed Rory Read as President and CEO, following the acquisition of ViralMoment to integrate multimodal AI intelligence into its Unified-CXM platform. The company launched LLM Insights and its Spring ’26 release, introducing agentic capabilities and tools to monitor brand representation within generative AI responses. These strategic moves, alongside reporting that 13 of the top 14 global financial services institutions now utilise its platform, reinforce Sprinklr’s focus on AI-native customer experience management.
Explorer Tier
Start exploring for free
Start with public company intelligence. Save companies, build your first watchlist, and unlock deeper strategic insights when you are ready.
- View public Company Profiles
- Save/watch companies
- Build your first Watchlist
- Access additional market signals
Key insights about Sprinklr
Category Differentiation
Sprinklr is not a consumer social network or a standalone ad network. It is enterprise software for managing customer experience, social operations, analytics, service and paid social workflows.
Sprinklr: About
Sprinklr operates a multi-product enterprise SaaS model built around a unified customer experience management platform. It creates value by consolidating social media management, listening, marketing operations, paid social advertising, service workflows and AI assistance into one governed software environment for large organisations. Revenue scales through platform subscriptions, additional product modules, expanded user seats, more channels, greater data usage and wider departmental adoption within the same customer.
How Sprinklr Works & Monetises
Business model analysis and core revenue streams
The company monetises mainly through recurring SaaS licensing. Pricing is modular by suite and capability, with annual enterprise subscriptions that can expand based on seats, channels, data volume and premium AI functionality. Entry pricing begins in the tens of thousands of US dollars for some deployments, and the model appears to rely on upsell across adjacent modules rather than media take rates or consumer monetisation.
Revenue Channels
Side-by-Side Comparisons
Compare Sprinklr directly with top competitors
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Sprinklr: Key Competitors & Alternatives
- Analyze Profile →
B2B audience intelligence software for social insights and activation.
- Analyze Profile →
Social media management software for publishing, listening, analytics, and workflows.
- Analyze Profile →
Enterprise SaaS platform for CRM, marketing, data, analytics, and workflows.
- Analyze Profile →
Indian messaging and martech platform spanning push, SMS and data onboarding.
Recent Signals (Sprinklr)
Sprinklr Named Exemplary in ISG 2026 CXM Buyers Guide
Sprinklr has been named an "Exemplary Provider" in the 2026 ISG Buyers Guide for Customer Experience Management and was recognized as a Leader in Capability — one of only three providers to receive that distinction. ISG evaluated CXM software on product experience (capability and platform) and customer experience; Sprinklr scored above the median in both dimensions. The announcement highlights Sprinklr’s Unified-CXM positioning, AI and analytics strengths, journey orchestration and lifecycle analytics. Sprinklr Chief Product and Strategy Officer Karthik Suri and ISG authoring analyst Keith Dawson are quoted on the company’s platform focus, reliability, compliance features and integrated apps designed to reduce fragmentation across customer experience functions.
Read original sourceLinkedIn Launches Connected Apps to Verify Tool Expertise
LinkedIn has launched Connected Apps, a new profile feature that lets users link third-party tools to their LinkedIn profiles to demonstrate how they use those tools in practice. At launch 19 applications are available with around ten more planned; integrations focus on AI, marketing, development and content creation. Data about tool usage is supplied directly by the integrated apps (not editable by users) and updates automatically as usage changes; highly active users may receive a "Top User" indicator. LinkedIn — a Microsoft subsidiary — says posts about projects and work results are 4.5× more common than a year ago. The company also recently rolled out a Creator Marketplace to connect creators, experts and brands. The article was published on 2026-06-18.
Read original sourceSprinklr appoints Rory Read as President and CEO
Sprinklr has appointed Rory Read as President and CEO, marking a significant leadership change within the company.
Read original sourceSprinklr: Frequently Asked Questions
What is Sprinklr?
Sprinklr is an enterprise SaaS company that provides a unified platform for customer experience management, including social, insights, marketing, service and AI workflows.
Who uses Sprinklr?
Large enterprises, along with their marketing, social media, customer service, insights, IT and paid media teams, are its main users and buyers.
How does Sprinklr make money?
It makes money mainly through recurring enterprise SaaS subscriptions, with pricing expanding by module, seat count, channel usage, data volume and AI functionality.
Company Facts
- Founded
- 2009
- Headquarters
- 441 9th Ave. 12th Floor New York, NY 10001
- Core Segment
- MarTech Vendor
- Company Size
- 1,001–5,000
- Official Link
- sprinklr.com