Sprinklr
Enterprise SaaS platform for customer experience and social operations.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Sprinklr, Inc.
- Entity type
- COMPANY
- Founded
- 2009
- Headquarters
- 441 9th Ave. 12th Floor New York, NY 10001
- Company size
- 1,001–5,000
- Market role
- MarTech Vendor
- Ticker
- CXM
- Official website
- sprinklr.com
What Sprinklr does
Sprinklr operates a multi-product enterprise SaaS model built around a unified customer experience management platform. It creates value by consolidating social media management, listening, marketing operations, paid social advertising, service workflows and AI assistance into one governed software environment for large organisations. Revenue scales through platform subscriptions, additional product modules, expanded user seats, more channels, greater data usage and wider departmental adoption within the same customer.
Category differentiation
Sprinklr is not a consumer social network or a standalone ad network. It is enterprise software for managing customer experience, social operations, analytics, service and paid social workflows.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Sprinklr is a US-based public B2B software company that sells an enterprise customer experience management platform. Its products span social media management, social listening and analytics, marketing workflow, paid social advertising management, customer service automation, conversational AI and AI-enabled productivity tools. The company primarily serves large enterprises, their marketing teams, customer service organisations, insights functions, IT teams and, in some cases, agencies managing complex multi-channel operations. Sprinklr makes money mainly through recurring SaaS subscriptions sold as modular product suites with annual enterprise contracts. Its platform approach centres on unifying multiple customer-facing workflows on a single architecture, allowing clients to consolidate tools for social publishing, paid social execution, service operations and consumer intelligence. Acquisitions such as Nanigans, Dachis Group, NewBrand and Little Bird broadened its analytics, influencer and advertising capabilities over time.
Company news briefing
Briefing updated:
Following Rory Read’s appointment as CEO and the acquisition of ViralMoment, Sprinklr has appointed Thomas Addis as Chief Revenue Officer and reported fiscal 2026 revenue of $857.2 million, up 8% year-on-year. The company has further enhanced its Unified-CXM platform with the Summer ’26 Release, introducing 16 AI-powered features, including agentic AI and ViralMoment video analytics. These advancements, alongside being recognised as a Leader in the 2026 Gartner Magic Quadrant for Social Media and an "Exemplary" provider by ISG, reinforce Sprinklr’s focus on integrating autonomous automation into enterprise workflows.
Business model & monetisation
The company monetises mainly through recurring SaaS licensing. Pricing is modular by suite and capability, with annual enterprise subscriptions that can expand based on seats, channels, data volume and premium AI functionality. Entry pricing begins in the tens of thousands of US dollars for some deployments, and the model relies on upsell across adjacent modules rather than media take rates or consumer monetisation.
- Core platform subscriptions
- Software Subscription
- Module add-ons for social, marketing, insights and service
- Software Subscription
- AI capabilities and automation features
- Software Subscription
- Advertising workflow software
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Competitors & alternatives
- Meltwater
B2B media intelligence and social analytics software platform.
- SALESmanago
Customer data and marketing automation software for e-commerce marketers.
- novomind
Enterprise software for commerce, customer service and AI automation.
- Numberly
Enterprise CRM and marketing automation platform with managed services.
- Hootsuite
Social media management software for publishing, listening, analytics, and workflows.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Sprinklr Ships 16 AI Features for Real-Time CX
Customer Experience · Recorded impact score: 3/5
Sprinklr announced its Summer '26 Release, introducing 16 AI-powered features to its Unified-CXM platform. The update shifts from data collection to autonomous action, combining agentic AI for issue resolution with copilot support. New integrations with Adobe, Microsoft, and TikTok extend analytics and workflows. Features include LLM Insights for AI search visibility, ViralMoment video analytics, next-gen voice agents, and a Sprinklr MCP. Sprinklr also reported fiscal 2026 revenue of $857.2 million, up 8% YoY, and disclosed its largest software deal with an unnamed consumer electronics customer. The company acquired ViralMoment in May to enhance video listening capabilities.
- Sprinklr announced the Summer '26 Release on July 15, 2026, with 16 AI features.
- The release includes agentic AI for autonomous issue resolution and copilot tools.
Sprinklr Named Leader in 2026 Gartner MQ for Social
Social Media Management / SMMS · Recorded impact score: 2/5
Sprinklr announced it was named a Leader in the 2026 Gartner Magic Quadrant for Social Media Management and Listening, ranking furthest on the Completeness of Vision axis and highest on the Ability to Execute axis. The vendor describes itself as an AI-native Unified Customer Experience Management (Unified-CXM) platform that unifies social management and listening, adds AI agents and copilots, and supports planning, publishing, real-time responses, and large-scale social analytics. Sprinklr Chief Product Officer Karthik Suri highlighted social media as a major source of customer signals and emphasized using AI to turn those signals into actionable intelligence for proactive engagement. The article was published July 9, 2026 via Business Wire on MarTech Series.
- Sprinklr was named a Leader in the 2026 Gartner Magic Quadrant for Social Media Management and Listening.
- Gartner placement: furthest on the Completeness of Vision axis and highest on the Ability to Execute axis (per the announcement).
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Large Enterprise Account Executive - Net New Logos (Texas)(Senior) | Sales & Business Development | United States - Texas - Remote | |
| Senior Director Services Excellence(Director) | Customer Success & Client Operations | 17 Locations | |
| Helpdesk Analyst(Junior) | Customer Success & Client Operations | India - Karnataka - Bangalore | |
| Principal Architect(Lead) | Engineering & Development | India - Haryana - Gurgaon | |
| Large Enterprise Account Executive - Public Sector(Senior) | Sales & Business Development | United Arab Emirates - Dubai |
Explore company relationships
Questions about Sprinklr
What is Sprinklr?
Sprinklr is an enterprise SaaS company that provides a unified platform for customer experience management, including social, insights, marketing, service and AI workflows.
Who uses Sprinklr?
Large enterprises, along with their marketing, social media, customer service, insights, IT and paid media teams, are its main users and buyers.
How does Sprinklr make money?
It makes money mainly through recurring enterprise SaaS subscriptions, with pricing expanding by module, seat count, channel usage, data volume and AI functionality.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
22 publicly documented primary sources and citations linked across the market graph.
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