SOCi

The company operates an enterprise SaaS model centred on a co-marketing cloud that unifies local search, social, listings, reviews, pages and ads for multi-location organisations. It creates value by centralising data, workflows and permissions between corporate and local operators, and by using AI “agents” to automate tasks such as review responses, social content calendars and local SEO optimisation. Revenue is generated through software subscriptions that are configured by number of locations and enabled modules (e.g., listings, social, reviews, pages, ads, chat), complemented by professional/managed services for onboarding, configuration and ongoing execution at scale. Sales are driven via quote-based enterprise sales cycles rather than self-serve sign-ups.

SOCi, Inc. is a US-based provider of enterprise local marketing management software focused on multi-location and franchise brands. Its platform consolidates local search, listings, social media, reputation/reviews, pages and advertising workflows, with AI “agent” capabilities used to automate content, optimisation and responses at scale while maintaining corporate governance across many locations.

The company generates revenue primarily through enterprise SaaS subscriptions sold on custom, contract-based terms, typically scaled by number of locations and product modules used. It also offers professional and managed services for implementation and ongoing operations. Direct customers are multi-location enterprises, franchises, dealer networks, large retailers and agencies that manage local presence and reputation across many outlets.