SOCi

SOCi operates a B2B SaaS model focused on multi-location enterprises. It creates value by unifying fragmented local marketing functions into one governed platform, allowing head office teams and local operators to manage search, listings, social, reviews, paid campaigns, pages, and compliance workflows at scale. Revenue expands through module bundling, higher location volumes, annual contracts, and cross-sell into adjacent functions such as surveys, compliance, and paid social.

SOCi is a private US software company that sells a multi-location marketing platform to enterprise brands, franchise networks, and agencies. Its platform centralises local listings, search visibility, social publishing, reputation management, surveys, compliance workflows, location pages, and localised advertising execution. The company is built for organisations managing dozens to tens of thousands of locations and aims to give central teams governance while enabling distributed local execution.

The business model is primarily subscription SaaS, with pricing based on platform access, bundled modules, number of locations, and contract duration. SOCi has expanded its product breadth through acquisitions such as Brandify and Marqii, reinforcing its position in local search, listings, and hospitality-oriented local marketing. Its customers are business buyers rather than consumers, especially enterprise marketing, SEO, social, customer experience, compliance, and franchise operations teams.