SOCi
Multi-location marketing software for enterprise brands and franchises.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- SOCi, Inc.
- Entity type
- COMPANY
- Founded
- 2012
- Headquarters
- United States
- Company size
- 501–1,000
- Market role
- MarTech Vendor
- Official website
- soci.ai
What SOCi does
SOCi operates a B2B SaaS model focused on multi-location enterprises. It creates value by unifying fragmented local marketing functions into one governed platform, allowing head office teams and local operators to manage search, listings, social, reviews, paid campaigns, pages, and compliance workflows at scale. Revenue expands through module bundling, higher location volumes, annual contracts, and cross-sell into adjacent functions such as surveys, compliance, and paid social.
Category differentiation
SOCi is a B2B local marketing software platform, not a consumer social network or a standalone ad network. It is best distinguished from generic social media tools by its focus on enterprise multi-location governance, listings, reputation, and local search workflows.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
SOCi is a private US software company that sells a multi-location marketing platform to enterprise brands, franchise networks, and agencies. Its platform centralises local listings, search visibility, social publishing, reputation management, surveys, compliance workflows, location pages, and localised advertising execution. The company is built for organisations managing dozens to tens of thousands of locations and aims to give central teams governance while enabling distributed local execution. The business model is primarily subscription SaaS, with pricing based on platform access, bundled modules, number of locations, and contract duration. SOCi has expanded its product breadth through acquisitions such as Brandify and Marqii, reinforcing its position in local search, listings, and hospitality-oriented local marketing. Its customers are business buyers rather than consumers, especially enterprise marketing, SEO, social, customer experience, compliance, and franchise operations teams.
Company news briefing
Briefing updated:
Building on its executive expansion, SOCi has scaled its AI agent deployment to over 400,000 active agents, securing a No. 7 ranking by G2 in AI Agents for Business Operations. The company continues to advance search-everywhere optimisation through its F.A.C.T.S. framework and recent Local Visibility Index analyses, which highlight how expanding restaurant chains outperform competitors in AI recommendations and local visibility. These ongoing strategic methodologies and platform updates are further detailed in SOCi's Summer '26 Release Notes.
Business model & monetisation
The company monetises mainly through annual SaaS subscriptions. Pricing is based on platform access, product bundling, number of locations managed, enabled modules, and contract duration. SOCi also appears to drive expansion revenue through suite packaging such as Genius Search, Genius Social, and Genius Reviews, plus add-on modules including ads, pages, surveys, mobile workflow access, and compliance capabilities.
- Core multi-location platform subscriptions
- Software Subscription
- Bundled suite packages such as search, social, and reviews
- Software Subscription
- Add-on modules including pages, surveys, compliance, and mobile workflow
- Software Subscription
- Ads-related campaign management capability
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
- Marketing Automation Platform
- Self-Serve Ad Platform
- Social Media Management Software (SMMS)
- SEO, GEO & SEM Platform
- Customer Experience (CX) / Voice of Customer (VoC)
- Customer Data & Clean Room Platform (CDP/DCR)
- Advertising Quality (Viewability, Brand Safety, Fraud)
- Landing Page & Funnel Builder
- Productivity & Collaboration SaaS
Competitors & alternatives
- Ansira
Distributed marketing platform and services for brand-to-local networks.
- Thryv
SMB software platform combining CRM, marketing, scheduling and payments.
- BrightLocal
Local SEO software and services for businesses and agencies.
- Synup
White-label agency software for local marketing, CRM and reporting.
- Reputation
Enterprise SaaS for reputation, listings and customer experience management.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about SOCi
What is SOCi?
SOCi is a B2B SaaS platform for managing local marketing across multi-location enterprises, franchises, and agencies.
Who uses SOCi?
Enterprise marketing teams, franchise operators, SEO managers, social teams, reputation managers, compliance teams, and agencies use SOCi.
How does SOCi make money?
SOCi makes money mainly through annual software subscriptions priced by module bundle, platform access, contract terms, and number of locations managed.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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