Uberall
Uberall is a multi-location marketing software for listings, reviews, social and local visibility.
Analyst Perspective
Uberall is a German B2B software company that provides a multi-location marketing platform for brands, franchises, agencies and enterprise teams managing large networks of physical locations. Its platform helps customers control business listings, location data, reviews, social publishing, local landing pages, messaging and analytics across search, maps, directories, social platforms and customer communication channels. The company makes money primarily through recurring SaaS subscriptions, with pricing likely linked to the number of locations, activated product modules and enterprise scale. It also has exposure to usage-linked revenue in areas such as social advertising and premium platform capabilities. Uberall strengthened its North American position through the acquisition of MomentFeed, extending its relevance for enterprise location marketing buyers.
Analyst Signal Briefing
Archived (Stand: 12 Jul 2026)No new strategic signals in the last 90 days. Showing historical briefing.
Uberall has partnered with AMPECO to integrate EV charging station data across maps and AI assistants, reflecting a strategic expansion into the energy sector. This focus is further evidenced by updated company positioning that prioritises the Energy and Hospitality verticals, supported by new client wins including Total Energies and Ionity. Additionally, the company has relocated its United States headquarters to San Francisco to facilitate its ongoing international growth and industry diversification.
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Key insights about Uberall
Category Differentiation
Uberall is a B2B multi-location marketing software provider, not a ride-hailing or consumer mobility service. It competes more closely with local presence and reputation platforms than with general ad networks or foundational AI model providers.
Uberall: About
Uberall operates a software subscription model built around a central location data layer for businesses with many physical outlets. It creates value by helping customers maintain accurate business information, improve local discoverability, manage reputation, coordinate local social activity, automate customer messaging and measure performance across distributed locations. The platform is designed as a bundled operating layer, which supports expansion from a single product into broader adoption across marketing, operations and customer experience teams.
How Uberall Works & Monetises
Business model analysis and core revenue streams
The company primarily monetises through recurring SaaS subscriptions priced by product tier, module access and number of managed locations. Additional monetisation likely comes from higher-value enterprise packages, premium AI and automation features, integration-enabled upsell and usage-linked revenue tied to managed social advertising activity. Its commercial strategy is platform bundling: land with listings or review management, then expand into analytics, social, pages, messaging and automation.
Revenue Channels
Side-by-Side Comparisons
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Products & Services in Categories
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Technology
Ad Format
Uberall: Key Competitors & Alternatives
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White-label agency software for local marketing, CRM and reporting.
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Multi-location marketing software for enterprise brands and franchises.
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Enterprise software for brand visibility, listings, search and reputation management.
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Multi-location customer experience and reputation management SaaS platform.
Recent Signals (Uberall)
Uberall Updates About Page: Expands Target Industries to Hospitality and Energy, Relocates US Headquarters to San Francisco
Uberall has updated its About page, adding Hospitality as an industry focus, new energy/EV customer logos (Total Energies, Ionity, Jet, EweGo, EvGo, Powerdot), and a new San Francisco address. The changes indicate expansion into new verticals and a corporate relocation.
Read original sourceUberall and AMPECO Partner to Make EV Charging Networks Discoverable Across Maps, Search, and AI Assistants
Partnership to enhance discoverability of EV charging stations through location data integration.
Read original sourceMarketecture: Search and Social Insights Digest
Marketecture's search and social page curates ad-tech content focused on search and social advertising. It aggregates podcasts, newsletters, and vendor interviews, featuring posts by Ari Paparo and other contributors with 2025 date markers. The page notes premium gating for MarketectureTV content and promotes Marketecture events such as Cannes 2026 and Marketecture Live. The digest spans topics like identity, privacy, measurement, and the open web versus walled gardens, with references to UID2, PAIR, and OpenPath among other industry developments. It also links to Marketecture’s broader media ecosystem, including AdTechGod Pod and The Monopoly Report, signaling an expanding editorial and signals-hub footprint.
Read original sourceUberall: Frequently Asked Questions
What is Uberall?
Uberall is a B2B software platform for managing listings, reviews, local pages, social activity, messaging and analytics across multi-location businesses.
Who uses Uberall?
It is used by multi-location brands, franchises, agencies and enterprise teams in marketing, operations, customer experience and IT.
How does Uberall make money?
It primarily earns recurring SaaS subscription revenue, with pricing based on modules, number of locations and enterprise scale, plus some usage-linked revenue in advertising and premium features.
Company Facts
- Founded
- 2013
- Headquarters
- Hussitenstraße 32–33, 13355 Berlin, Germany
- Core Segment
- MarTech Vendor
- Company Size
- 201–500
- Official Link
- uberall.com