Synup
White-label agency software for local marketing, CRM and reporting.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Synup, Inc.
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- 101 Avenue Of Americas, Floors 8 & 9, New York, NY 10013
- Company size
- 201–500
- Market role
- MarTech Vendor
- Official website
- synup.com
What Synup does
Synup operates a multi-product B2B SaaS model centred on agency enablement. It packages local marketing tools and back-office workflow software into an integrated platform that agencies can use internally and resell under their own brand. Value is created by reducing tool sprawl, centralising client management and reporting, and helping agencies generate recurring revenue from SMB service delivery.
Category differentiation
Synup is a B2B agency software and local marketing platform, not a consumer app or a pure ad buying platform. It is closer to local SEO and agency operations software than to a standalone DSP or social network.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Synup is a US-based B2B software company that provides a white-label local marketing and agency operations platform. Its products span listings management, local SEO, reviews, social media management, reporting, CRM, sales pipeline, tasks, proposals, payments and campaign workflows. The platform is designed primarily for marketing agencies, resellers, web hosts and related partners that manage multiple SMB client accounts. The company makes money mainly through recurring SaaS subscriptions, with tiered pricing tied to agency size, client accounts, users and managed locations, plus add-on charges for listings and partner or API-based usage. Its recent acquisitions of Clientjoy and OptimoRank indicate a strategy to broaden agency workflow coverage and strengthen local search functionality within a single operating system.
Company news briefing
Briefing updated:
Synup has expanded its product suite with the launch of an AI content assistant designed to automate on-brand, location-specific social media production for agencies. Furthermore, the company introduced Synup MCP, enabling the integration of platform capabilities and context directly into AI agents to bypass manual workflows. These updates focus on improving scalability and operational efficiency by centralising AI-driven workflows for multi-location marketing.
Business model & monetisation
Synup monetises through recurring software subscriptions with tiered plans based on team size, number of client accounts and locations managed. It also charges add-on fees for listings management on a per-location basis, plus incremental charges for additional users, accounts and partner usage. The platform supports white-label resale and partner distribution, and may generate usage-linked revenue through APIs and embedded tools.
- Core platform subscriptions
- Tiered SaaS plans for the agency operating system
- Listings management add-ons
- Per-location recurring fees
- Additional users and account expansion
- Seat and account-based upsell
- Partner and API usage
- Usage-based or embedded platform monetisation
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Competitors & alternatives
- SOCi
Multi-location marketing software for enterprise brands and franchises.
- BrightLocal
Local SEO software and services for businesses and agencies.
- Thryv
SMB software platform combining CRM, marketing, scheduling and payments.
- Reputation
Enterprise SaaS for reputation, listings and customer experience management.
- Yext
Enterprise software for brand visibility, listings, search and reputation management.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Synup
What is Synup?
Synup is a B2B software platform for agencies that combines local marketing tools, reporting, CRM and workflow management in a white-label operating system.
Who uses Synup?
Its main users are marketing agencies, local SEO firms, resellers, web hosts and agency teams managing multiple SMB client accounts.
How does Synup make money?
It primarily earns recurring subscription revenue from tiered SaaS plans, plus add-on fees for listings, extra users, locations and some partner or API-based usage.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
21 publicly documented primary sources and citations linked across the market graph.
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