Synup
Synup is a white-label agency software for local marketing, CRM and reporting.
Synup operates in the MarTech Vendor segment.
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Distinction
Synup is a B2B agency software and local marketing platform, not a consumer app or a pure ad buying platform. It is closer to local SEO and agency operations software than to a standalone DSP or social network.
- Founded
- 2014
- Headquarters
- 101 Avenue Of Americas, Floors 8 & 9, New York, NY 10013
- Core Segment
- MarTech Vendor
- Company Size
- 201–500
- Official Links
- Website
- Verified
- 2026-04-23
Key insights about Synup
Synup: About
Synup operates a multi-product B2B SaaS model centred on agency enablement. It packages local marketing tools and back-office workflow software into an integrated platform that agencies can use internally and resell under their own brand. Value is created by reducing tool sprawl, centralising client management and reporting, and helping agencies generate recurring revenue from SMB service delivery.
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Synup: Market Position
Synup is a US-based B2B software company that provides a white-label local marketing and agency operations platform. Its products span listings management, local SEO, reviews, social media management, reporting, CRM, sales pipeline, tasks, proposals, payments and campaign workflows. The platform is designed primarily for marketing agencies, resellers, web hosts and related partners that manage multiple SMB client accounts.
The company makes money mainly through recurring SaaS subscriptions, with tiered pricing tied to agency size, client accounts, users and managed locations, plus add-on charges for listings and partner or API-based usage. Its recent acquisitions of Clientjoy and OptimoRank indicate a strategy to broaden agency workflow coverage and strengthen local search functionality within a single operating system.
Synup: Frequently Asked Questions
What is Synup?
Synup is a B2B software platform for agencies that combines local marketing tools, reporting, CRM and workflow management in a white-label operating system.
Who uses Synup?
Its main users are marketing agencies, local SEO firms, resellers, web hosts and agency teams managing multiple SMB client accounts.
How does Synup make money?
It primarily earns recurring subscription revenue from tiered SaaS plans, plus add-on fees for listings, extra users, locations and some partner or API-based usage.
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