Vendasta
White-label SaaS platform for agencies serving local businesses.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Vendasta Technologies Inc.
- Entity type
- COMPANY
- Founded
- 2008
- Headquarters
- Canada
- Company size
- 501–1,000
- Market role
- MarTech Vendor
- Official website
- vendasta.com
What Vendasta does
Vendasta operates a B2B SaaS and channel-platform model. It supplies agencies, resellers and other SMB service providers with a bundled software stack and integrated marketplace so they can acquire clients, run campaigns, manage customer relationships, automate fulfilment, invoice customers and resell additional software or services. Value is created by reducing operational complexity for partners and by enabling them to generate recurring revenue from local-business clients through a single integrated system.
Category differentiation
Vendasta is not a consumer marketplace or a local business directory itself. It is a B2B white-label software and reseller platform used mainly by agencies and SMB service providers to serve local-business clients.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Vendasta is a Canadian private software company that provides a white-label operating system for agencies, resellers, franchise groups and SMB-focused service providers. Its platform combines CRM, marketing automation, social management, local SEO, reputation management, advertising technology, analytics, billing, payments and a reseller marketplace, allowing partners to sell and manage digital services for local businesses under their own brand. The company makes money primarily from software subscriptions, add-on modules, marketplace resale activity, advertising-related fees through MatchCraft, and payment transaction fees. Its core customers are businesses serving SMBs rather than end-consumers, especially digital agencies and channel partners that need to package, deliver and monetise recurring marketing and customer engagement services at scale.
Company news briefing
Briefing updated:
Vendasta has launched its AI Workforce and a corresponding AI Workforce Optimisation Plan, enabling local businesses to deploy AI employees for the automation of marketing, sales, and operations. The company’s specialist team oversees the initial setup, monitoring, and ongoing optimisation of these AI agents. This development formalises a managed service model for AI deployment, focusing on driving growth and operational efficiency for digital sellers.
Business model & monetisation
Vendasta primarily monetises through recurring SaaS subscriptions for its core platform and add-on products, including CRM, marketing automation, social management, local SEO, reputation, AI workflow and analytics tools. It also generates revenue from marketplace resale economics, where partners buy digital solutions and resell them to SMB clients at a markup; advertising-related fees or spend-based economics through MatchCraft; and transaction fees from integrated billing and payments.
- Core platform subscriptions
- Software Subscription
- Add-on product subscriptions
- Software Subscription
- Marketplace resale economics
- Percentage Take-Rate
- Advertising management and media-related fees
- Percentage Take-Rate
- Payments processing fees
- Pay-per-Use
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
- Demand-Side Platform (DSP)
- Marketing Automation Platform
- Conversational AI & Chatbots
- Customer Relationship Management (CRM)
- Content Delivery Network (CDN)
- Social Media Management Software (SMMS)
- SEO, GEO & SEM Platform
- Email Service Provider (ESP)
- Measurement & Analytics Platform
- Payment Gateway & Orchestration
- Productivity & Collaboration SaaS
- E-Commerce Platform
Media Channel
Competitors & alternatives
- Synup
White-label agency software for local marketing, CRM and reporting.
- Thryv
SMB software platform combining CRM, marketing, scheduling and payments.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Vendasta launches Easy AI Onboarding, giving channel partners a way to sell finished AI work instead of promises
Recorded impact score: 4/5
Vendasta launches Easy AI Onboarding, giving channel partners a way to sell finished AI work instead of promises. September 22, 2026. Also: Vendasta Achieves SOC 2 Type 2 Compliance and Launches Trust Center; Vendasta Unveils Autonomous AI Employees; Vendasta Wins a 2026 Lattice People Success Award; Vendasta Badged as a TikTok Channel Sales Partner; Vendasta Elevates Internal Leaders to C-Suite.
Explore company relationships
Questions about Vendasta
What is Vendasta?
Vendasta is a B2B white-label SaaS platform that helps agencies, resellers and SMB service providers sell, manage and automate marketing, CRM, advertising, reputation and billing services for local businesses.
Who uses Vendasta?
Its primary users are digital marketing agencies, SaaS resellers, franchise and multi-location operators, and SMB-focused service providers, with some direct use by SMB sales and marketing teams.
How does Vendasta make money?
Vendasta makes money through recurring software subscriptions, add-on module fees, marketplace resale economics, advertising-related fees and payment transaction fees.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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