Vendasta

Vendasta operates a B2B SaaS and channel-platform model. It supplies agencies, resellers and other SMB service providers with a bundled software stack and integrated marketplace so they can acquire clients, run campaigns, manage customer relationships, automate fulfilment, invoice customers and resell additional software or services. Value is created by reducing operational complexity for partners and by enabling them to generate recurring revenue from local-business clients through a single integrated system.

Vendasta is a Canadian private software company that provides a white-label operating system for agencies, resellers, franchise groups and SMB-focused service providers. Its platform combines CRM, marketing automation, social management, local SEO, reputation management, advertising technology, analytics, billing, payments and a reseller marketplace, allowing partners to sell and manage digital services for local businesses under their own brand.

The company makes money primarily from software subscriptions, add-on modules, marketplace resale activity, advertising-related fees through MatchCraft, and payment transaction fees. Its core customers are businesses serving SMBs rather than end-consumers, especially digital agencies and channel partners that need to package, deliver and monetise recurring marketing and customer engagement services at scale.