Thryv

The group operates an SMB-focused, software-led business anchored in a holding company structure. Operating entities provide an integrated platform that covers CRM, scheduling, invoicing, online payments, payroll, marketing automation, local listings, reviews, websites, and analytics. The platform is sold in tiered bundles, with optional add-ons for payroll, lead-generation and other services, aiming to consolidate multiple vendor functions into one contract for local service businesses.

Value is created by helping SMBs manage core client workflows (bookings, invoicing, payments), maintain an online presence (websites, directory listings, reviews, social media) and understand performance via reporting. Additional value comes from directory and local listing services inherited from legacy yellow pages assets, which provide distribution for local business profiles and advertising. Acquisitions, such as regional directory/marketing companies and CRM/automation vendors, have extended both geographic reach and product depth within the SMB software and marketing stack.

Thryv Holdings, Inc. is a US-based holding company whose main operating subsidiaries provide software and services to small and medium-sized businesses, particularly local service providers. The group offers an integrated platform combining customer relationship management, online scheduling, invoicing, payments, payroll, marketing tools, local listings and directory advertising, plus analytics and reporting. It has also expanded via acquisitions, including an Australian directory and marketing business and a small-business CRM/marketing automation provider.

The company generates revenue primarily from subscription software bundles with mandatory initial terms, supplemented by add-on modules, payment processing fees, paid lead-generation and managed marketing services. Its customers are small and medium businesses that pay for bundled operations and marketing software, online payments, workforce/payroll solutions and directory-based advertising and listings to manage their operations and acquire customers more efficiently.