Ontraport
Ontraport is a all-in-one CRM and marketing automation software for SMBs.
Ontraport operates in the MarTech Vendor segment.
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Distinction
Ontraport is a business software platform for CRM, automation and payments; it is not an advertising network, DSP or consumer app. It competes more directly with SMB CRM and marketing automation suites than with enterprise cloud infrastructure vendors.
- Founded
- 2008
- Headquarters
- 440 N Barranca Ave #6884, Covina, California 91723, US
- Core Segment
- MarTech Vendor
- Company Size
- 50–200
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about Ontraport
Ontraport: About
Ontraport operates a B2B SaaS model built around a unified operating system for customer management, marketing automation and digital commerce workflows. It creates value by replacing multiple point solutions with one platform, then deepens account stickiness through embedded data models, automation logic, payments and content tooling. Beyond software subscriptions, it monetises onboarding, migration, implementation and premium support for customers that need faster deployment or higher-touch service.
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Ontraport: Market Position
Ontraport is a private US software company that sells a cloud-based business automation platform to small and mid-sized businesses. Its core product combines CRM, marketing automation, campaign orchestration, payments, landing pages, membership site tools and content management into a single subscription platform. The company also offers a mobile app, implementation and migration services, premium support and training.
The business makes money primarily from recurring SaaS subscriptions, with additional revenue from support and professional services. Its customers are SMBs, entrepreneurs and marketing and sales teams that want to reduce tool sprawl by managing customer data, communications, workflows and transactions in one system.
Ontraport: Frequently Asked Questions
What is Ontraport?
Ontraport is a private B2B SaaS platform that combines CRM, marketing automation, payments, landing pages and content tools for small and mid-sized businesses.
Who uses Ontraport?
Its main users are SMBs, entrepreneurs and marketing and sales teams that want to manage customer data, campaigns and transactions in one system.
How does Ontraport make money?
It primarily earns recurring subscription revenue, with additional income from premium support, migration, implementation and other professional services.
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