Ontraport
All-in-one CRM and marketing automation software for SMBs.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2008
- Headquarters
- 440 N Barranca Ave #6884, Covina, California 91723, US
- Company size
- 50–200
- Market role
- MarTech Vendor
- Official website
- ontraport.com
What Ontraport does
Ontraport operates a B2B SaaS model built around a unified operating system for customer management, marketing automation and digital commerce workflows. It creates value by replacing multiple point solutions with one platform, then deepens account stickiness through embedded data models, automation logic, payments and content tooling. Beyond software subscriptions, it monetises onboarding, migration, implementation and premium support for customers that need faster deployment or higher-touch service.
Category differentiation
Ontraport is a business software platform for CRM, automation and payments; it is not an advertising network, DSP or consumer app. It competes more directly with SMB CRM and marketing automation suites than with enterprise cloud infrastructure vendors.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Ontraport is a private US software company that sells a cloud-based business automation platform to small and mid-sized businesses. Its core product combines CRM, marketing automation, campaign orchestration, payments, landing pages, membership site tools and content management into a single subscription platform. The company also offers a mobile app, implementation and migration services, premium support and training. The business makes money primarily from recurring SaaS subscriptions, with additional revenue from support and professional services. Its customers are SMBs, entrepreneurs and marketing and sales teams that want to reduce tool sprawl by managing customer data, communications, workflows and transactions in one system.
Company news briefing
Briefing updated:
Ontraport has secured strategic growth financing from Accel-KKR Credit Partners to scale its operations within the SMB sector. This capital injection follows the launch of a no-code web application platform, designed to help users personalise digital experiences without developer support. Additionally, the organisation has relocated its headquarters from Santa Barbara to Covina, California, while maintaining leadership continuity under Founder and CEO Landon Ray and President Lena Requist.
Business model & monetisation
Ontraport monetises through tiered SaaS subscriptions priced by feature access, contact volume and usage limits such as email capacity. It supplements subscription revenue with premium support, migration and implementation services, done-for-you configuration work and training-related services. The commercial structure is therefore a mixed model of recurring software subscription plus service fees, with some usage-linked expansion inside customer accounts.
- Core platform subscriptions
- Software Subscription
- Premium support
- Service Fee
- Implementation and done-for-you services
- Service Fee
- Migration and setup services
- Service Fee
- Usage-linked expansion such as contact or email volume
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Ontraport
What is Ontraport?
Ontraport is a private B2B SaaS platform that combines CRM, marketing automation, payments, landing pages and content tools for small and mid-sized businesses.
Who uses Ontraport?
Its main users are SMBs, entrepreneurs and marketing and sales teams that want to manage customer data, campaigns and transactions in one system.
How does Ontraport make money?
It primarily earns recurring subscription revenue, with additional income from premium support, migration, implementation and other professional services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
24 publicly documented primary sources and citations linked across the market graph.
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