ActiveCampaign
Marketing automation and CRM SaaS for growing businesses.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- ActiveCampaign, LLC
- Entity type
- COMPANY
- Founded
- 2003
- Company size
- 501–1,000
- Market role
- MarTech Vendor
- Official website
- activecampaign.com
What ActiveCampaign does
ActiveCampaign operates a subscription-led B2B SaaS model. It provides a unified platform for marketing automation, CRM, messaging and analytics, creating customer value by centralising campaign execution and customer data in one system. The company expands account value through higher-tier plans, broader channel support, AI-driven features and adjacent service revenue from onboarding, migration and consulting. Acquisitions extend the platform into transactional email, conversational channels and AI performance evaluation, reinforcing product breadth and retention.
Category differentiation
ActiveCampaign is a B2B marketing automation and CRM software company, not a digital advertising buying platform or an agency. It sells workflow and customer engagement software rather than media inventory.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
ActiveCampaign, LLC is a private B2B software company that sells a cloud-based marketing automation, email marketing, sales automation and CRM platform. Its core product enables businesses to run automated, multi-channel customer engagement across email, SMS and WhatsApp, supported by workflow builders, segmentation, analytics and embedded AI capabilities branded as Active Intelligence. The company primarily serves small and mid-sized businesses, alongside agencies and more complex customers that require implementation support. The business generates revenue mainly from recurring SaaS subscriptions, with pricing tied to contact volumes, plan tier and access to advanced functionality. It also monetises professional services such as onboarding, migration, implementation and strategic consulting. Recent acquisitions indicate a deliberate expansion into transactional email, franchise and reseller use cases, WhatsApp automation and AI evaluation workflows.
Company news briefing
Briefing updated:
Building on the launch of its Google Ads connector for Active Intelligence, ActiveCampaign has introduced Active Intelligence: Wavelength. This new AI-driven capability analyses over 500 customer signals to generate and execute marketing recommendations, such as drafting campaigns, building segments, and automating recurring tasks. By focusing on automated execution rather than just insights, the tool aims to personalise customer journeys and has reportedly delivered up to a 17 per cent lift in click-through rates.
Business model & monetisation
ActiveCampaign monetises through recurring software subscriptions with tiered packaging based on contact volume, feature access and plan level. Higher-value revenue comes from advanced automation, CRM, AI-assisted functionality and enterprise-grade capabilities. The company also generates service fee revenue from onboarding, migration, implementation and strategic consulting. Acquired products such as transactional email and WhatsApp automation strengthen expansion revenue and cross-sell potential within the installed base.
- Platform subscriptions
- Tiered SaaS plans based on contacts and feature access
- Advanced plan upgrades and add-ons
- Software Subscription
- Professional services
- Service Fee
- Acquired adjacent capabilities such as transactional email and WhatsApp automation
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Constant Contact
SMB marketing software for email, SMS, CRM and automation.
- Brevo
B2B customer engagement suite for marketing, messaging, CRM and data.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Meet the 2026–2027 ActiveCampaign Customer Advisory Board
Recorded impact score: 3/5
ActiveCampaign announces the formation of its 2026–2027 Customer Advisory Board, a group of customers who will provide strategic guidance and feedback to the company.
ActiveCampaign Launches Active Intelligence: Wavelength
Marketing Automation · Recorded impact score: 3/5
ActiveCampaign announced Active Intelligence: Wavelength, an AI-driven capability within its platform that learns from each customer's account using 500+ signals to generate and act on marketing recommendations. The product drafts campaigns, builds segments, detects broken customer journeys, and automates recurring tasks across 300+ platform capabilities. ActiveCampaign claims Wavelength delivers a 75% higher engagement rate for users and can lift click-through rates by up to 17% in early data. The release emphasizes automating execution (not just insights) and personalization grounded in a business's own data.
- ActiveCampaign launched Active Intelligence: Wavelength, a marketing AI capability within its platform.
- Wavelength uses over 500 signals from each business account to generate recommendations and act on them.
ActiveCampaign Launches Google Ads Connector
Marketing Automation Platform · Recorded impact score: 3/5
ActiveCampaign announced a Google Ads connector for Active Intelligence, its AI-powered marketing engine, enabling marketers to create and manage Google Ads Performance Max campaigns directly inside ActiveCampaign using conversational prompts. The integration guides users through account setup, goal selection and ad copy creation, and can leverage Google’s gen AI asset builder (beta) or assets from ActiveCampaign’s Content Manager. The connector expands Active Intelligence’s ecosystem — which already includes Wix, Calendly and Stripe — and is available now to ActiveCampaign customers on Plus plans and above. The feature aims to let marketers stay in a single AI-driven workspace while executing campaigns across Google inventory (Search, YouTube, Gmail, Maps, Display, Discover).
- ActiveCampaign launched a Google Ads connector for Active Intelligence to create and manage Google Ads Performance Max campaigns inside ActiveCampaign.
- The integration supports conversational prompts to guide users through campaign creation, account setup, goal selection and ad copy proposals.
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Questions about ActiveCampaign
What is ActiveCampaign?
ActiveCampaign is a private B2B SaaS company that provides marketing automation, email marketing, CRM and customer experience automation software.
Who uses ActiveCampaign?
Its paying users are mainly small and mid-sized businesses, marketing teams, sales teams, agencies and larger organisations needing implementation support.
How does ActiveCampaign make money?
It earns revenue primarily from recurring SaaS subscriptions and secondarily from paid onboarding, migration, implementation and consulting services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
22 publicly documented primary sources and citations linked across the market graph.
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