ActiveCampaign vs Attentive

Meet the 2026–2027 ActiveCampaign Customer Advisory Board

ActiveCampaign announces the formation of its 2026–2027 Customer Advisory Board, a group of customers who will provide strategic guidance and feedback to the company.

ActiveCampaign Launches Active Intelligence: Wavelength, Marketing AI Tuned to Your Business, Not the Industry Average

ActiveCampaign launches Active Intelligence: Wavelength, marketing AI tuned to your business, not the industry average.

ActiveCampaign Launches Active Intelligence: Wavelength

ActiveCampaign announced Active Intelligence: Wavelength, an AI-driven capability within its platform that learns from each customer's account using 500+ signals to generate and act on marketing recommendations. The product drafts campaigns, builds segments, detects broken customer journeys, and automates recurring tasks across 300+ platform capabilities. ActiveCampaign claims Wavelength delivers a 75% higher engagement rate for users and can lift click-through rates by up to 17% in early data. The release emphasizes automating execution (not just insights) and personalization grounded in a business's own data.

• ActiveCampaign launched Active Intelligence: Wavelength, a marketing AI capability within its platform.
• Wavelength uses over 500 signals from each business account to generate recommendations and act on them.
• ActiveCampaign claims businesses using Active Intelligence see a 75% higher engagement rate.

Attentive Releases New AI Pro and AI Reporting Functionality

Attentive has released new AI Pro and AI Reporting functionality, helping brands turn customer signals into higher-value engagement. This is a product launch announcement.

Attentive Launches AI Pro Lifecycle Intelligence and Reporting Tools

Attentive, the omnichannel marketing platform for retailers and e-commerce brands, announced the next generation of its agentic AI marketing solutions with Lifecycle Intelligence within Attentive AI Pro. This includes Product Affinity (GA), RFM and Customer LTV (beta) to help marketers understand customer behavior and value. Additionally, Attentive introduced Reporting Agent and Model Context Protocol (MCP) capabilities in beta, enabling conversational reporting and secure connections to external AI tools like ChatGPT and Claude. Early results include Frye reporting a 13% revenue lift and Flag & Anthem achieving a 28% lift in identified shoppers, 7% more incremental sign-ups, and a 20% increase in abandonment journey revenue.

• Attentive released Lifecycle Intelligence with Product Affinity (GA), RFM (beta), and Customer LTV (beta) within AI Pro.
• Reporting Agent and Model Context Protocol (MCP) are available in beta, connecting to 70+ external AI tools.
• Frye reported a 13% overall revenue lift using Attentive AI Pro.

Attentive VP Jema Birkmeyer Discusses AI's Role in Lifecycle Marketing

In a MarTech Series interview, Jema Birkmeyer, VP of Strategic Accounts at Attentive, discusses the evolving landscape of lifecycle marketing as AI and agentic AI take on more campaign decisions. She highlights a shift from rule-based marketing to direction-setting, where AI handles millions of real-time decisions about audience, messaging, timing, and channel, allowing marketers to focus on strategy and creativity. Birkmeyer emphasizes the need to balance short-term conversions with long-term customer value, noting that 65% of shoppers are open to more relevant messages, while 80% ignore irrelevant ones. She discusses the changing role of segmentation, the importance of deliberate testing for creative and strategy, and the risk of brands losing relevance through over-automation. The interview underscores that AI enhances but does not replace the need for human insight and creativity in building lasting customer relationships.

• Jema Birkmeyer is VP of Strategic Accounts at Attentive.
• Attentive is an omnichannel marketing platform for SMS, email, RCS, and push.
• 65% of shoppers are open to more messages if relevant; 80% ignore irrelevant messages.