Attentive
AI-powered mobile-first marketing automation for commerce brands.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Attentive Mobile, Inc.
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- 156 Fifth Avenue, Suite 303, New York, NY 10010, United States
- Company size
- 1,001–5,000
- Market role
- MarTech Vendor
- Official website
- attentive.com
What Attentive does
Attentive operates a B2B SaaS model centred on owned-channel marketing automation. It provides brands with software infrastructure to collect subscribers, unify customer identity, orchestrate SMS, email, push, and RCS journeys, and measure performance. Value is created by helping marketers increase conversion, retention, and customer lifetime value through more personalised and automated messaging workflows.
Category differentiation
This company is a B2B marketing software vendor, not a consumer messaging app or telecom operator. It should be distinguished from general CRM suites by its focus on mobile-first lifecycle messaging and commerce retention.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Attentive is a private US-based marketing software company that sells an AI-enhanced, mobile-first customer engagement platform to brands. Its core product set combines SMS, email, push notifications, RCS messaging, identity resolution, audience segmentation, campaign automation, and analytics. The platform is designed primarily for mid-market and enterprise commerce brands that want to acquire subscribers, personalise lifecycle messaging, and increase retention and revenue across owned channels. The company makes money through SaaS subscriptions and usage-based pricing tied to factors such as message volume, subscriber scale, channel adoption, and premium AI capabilities. Its customer base is concentrated in e-commerce, retail, and direct-to-consumer marketing teams, with the product positioned as core retention infrastructure rather than a media buying or advertising network.
Company news briefing
Briefing updated:
Attentive has advanced its generative AI capabilities by launching Brand Voice 2.0 alongside agentic AI solutions within Attentive AI Pro, introducing Lifecycle Intelligence features like Product Affinity and conversational reporting via Model Context Protocol. Executive insights and consumer research further highlight this technological roadmap, noting that approximately two-thirds of holiday shoppers utilise AI tools to navigate purchasing decisions.
Business model & monetisation
Attentive uses a SaaS pricing model with usage-based and modular elements. Revenue is generated from platform subscriptions, message-volume charges, channel-based packaging across SMS, email, push, and RCS, and premium pricing for AI capabilities, advanced support, and enterprise add-ons. Multi-product bundling and customised enterprise contracts likely increase account value over time.
- Core platform subscriptions
- Software Subscription
- Messaging usage fees
- Pay-per-Use
- Additional channel modules such as email, push, and RCS
- Software Subscription
- AI features and premium add-ons
- Software Subscription
- Enterprise support and customised packages
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Brevo
B2B customer engagement suite for marketing, messaging, CRM and data.
- Klaviyo
Customer data and marketing automation software for ecommerce brands.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Attentive Launches AI Pro Lifecycle Intelligence and Reporting Tools
AI / ML · Recorded impact score: 3/5
Attentive, the omnichannel marketing platform for retailers and e-commerce brands, announced the next generation of its agentic AI marketing solutions with Lifecycle Intelligence within Attentive AI Pro. This includes Product Affinity (GA), RFM and Customer LTV (beta) to help marketers understand customer behavior and value. Additionally, Attentive introduced Reporting Agent and Model Context Protocol (MCP) capabilities in beta, enabling conversational reporting and secure connections to external AI tools like ChatGPT and Claude. Early results include Frye reporting a 13% revenue lift and Flag & Anthem achieving a 28% lift in identified shoppers, 7% more incremental sign-ups, and a 20% increase in abandonment journey revenue.
- Attentive released Lifecycle Intelligence with Product Affinity (GA), RFM (beta), and Customer LTV (beta) within AI Pro.
- Reporting Agent and Model Context Protocol (MCP) are available in beta, connecting to 70+ external AI tools.
Attentive Releases New AI Pro and AI Reporting Functionality
Recorded impact score: 3.5/5
Attentive has released new AI Pro and AI Reporting functionality, helping brands turn customer signals into higher-value engagement. This is a product launch announcement.
Attentive VP Jema Birkmeyer Discusses AI's Role in Lifecycle Marketing
AI in Marketing · Recorded impact score: 1/5
In a MarTech Series interview, Jema Birkmeyer, VP of Strategic Accounts at Attentive, discusses the evolving landscape of lifecycle marketing as AI and agentic AI take on more campaign decisions. She highlights a shift from rule-based marketing to direction-setting, where AI handles millions of real-time decisions about audience, messaging, timing, and channel, allowing marketers to focus on strategy and creativity. Birkmeyer emphasizes the need to balance short-term conversions with long-term customer value, noting that 65% of shoppers are open to more relevant messages, while 80% ignore irrelevant ones. She discusses the changing role of segmentation, the importance of deliberate testing for creative and strategy, and the risk of brands losing relevance through over-automation. The interview underscores that AI enhances but does not replace the need for human insight and creativity in building lasting customer relationships.
- Jema Birkmeyer is VP of Strategic Accounts at Attentive.
- Attentive is an omnichannel marketing platform for SMS, email, RCS, and push.
Two‑thirds of Holiday Shoppers Use AI
Consumer AI adoption in holiday shopping · Recorded impact score: 3/5
A survey by marketing firm Attentive of 600 U.S. consumers found that 67% of shoppers used AI tools in the past three months to help manage purchases this holiday season, with usage rising to 80% among Gen Z. The report also found that 71% plan to start holiday shopping before Black Friday and 84% expect Black Friday/Cyber Monday deals to begin ahead of the day. Shoppers use AI to ask about products, compare options, get recommendations and find deals. Respondents prioritized incentives such as free shipping, gifts with purchase, price-match guarantees and loyalty perks when making buying decisions.
- Attentive surveyed 600 U.S. consumers and found 71% plan to start holiday shopping before Black Friday (46% plan to shop prior to November).
- 84% of consumers expect Black Friday and Cyber Monday sales to start before Black Friday, mostly in November, according to the report.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Principal Software Engineer, Machine Learning(Lead) | Engineering | Multi-Location (2 Locations) | |
| Director, Customer Support(Director) | Customer Success | United States | |
| Senior Customer Success Manager, Strategic - East(Senior) | Customer Success | United States | |
| Head of Applied Science / Data Science(Director) | Engineering | San Francisco, CA | |
| Senior Corporate Security Operations Engineer(Senior) | Engineering | United States |
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Questions about Attentive
What is Attentive?
Attentive is a B2B marketing automation platform focused on SMS, email, push, RCS, identity resolution, and AI-driven customer engagement for brands.
Who uses Attentive?
It is used mainly by marketing, CRM, growth, and retention teams at mid-market and enterprise e-commerce, retail, and direct-to-consumer brands.
How does Attentive make money?
It makes money through SaaS subscriptions, usage-based messaging fees, modular channel pricing, and premium AI and enterprise add-ons.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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