Attentive

Attentive operates a B2B SaaS model centred on owned-channel marketing automation. It provides brands with software infrastructure to collect subscribers, unify customer identity, orchestrate SMS, email, push, and RCS journeys, and measure performance. Value is created by helping marketers increase conversion, retention, and customer lifetime value through more personalised and automated messaging workflows.

Attentive is a private US-based marketing software company that sells an AI-enhanced, mobile-first customer engagement platform to brands. Its core product set combines SMS, email, push notifications, RCS messaging, identity resolution, audience segmentation, campaign automation, and analytics. The platform is designed primarily for mid-market and enterprise commerce brands that want to acquire subscribers, personalise lifecycle messaging, and increase retention and revenue across owned channels.

The company makes money through SaaS subscriptions and usage-based pricing tied to factors such as message volume, subscriber scale, channel adoption, and premium AI capabilities. Its customer base appears concentrated in e-commerce, retail, and direct-to-consumer marketing teams, with the product positioned as core retention infrastructure rather than a media buying or advertising network.