Attentive

Attentive operates a B2B SaaS business model focused on mobile-first lifecycle and performance marketing. It provides a cloud platform that combines messaging channels (SMS, MMS, email, RCS), segmentation and audience management, identity resolution around phone numbers, and AI tooling for creative generation and campaign orchestration. Value is created by helping brands increase revenue from owned channels, improve personalisation, and automate campaign workflows.

The company’s economics centre on long-term software contracts with brands, typically integrated into their commerce and CRM stacks. It layers AI and identity features (such as a phone-number-based identity graph and automated campaign generation) on top of core messaging to increase performance and stickiness. Human-assisted conversational commerce services extend the platform into managed services for clients that want two-way, sales-oriented SMS conversations without building in-house teams, further deepening engagement and spend per customer.

Attentive is a US-based marketing technology company that provides a SaaS platform for mobile-first customer messaging and lifecycle marketing. Its core products enable brands to run promotional, transactional, and conversational SMS, MMS, email, and RCS campaigns, supported by identity resolution, segmentation, and AI-driven campaign orchestration.

The company generates revenue by selling modular software and services to e-commerce, retail, direct-to-consumer, and enterprise brands that want to use mobile messaging as a revenue channel. Customers pay contract-based subscriptions, usage-based fees tied to message volumes and subscriber list size, and additional charges for premium AI, identity, and human-assisted conversational services. Attentive does not sell to consumers directly; its clients are businesses that use the platform to communicate with their own customers.