Attentive
Attentive is a aI-powered mobile-first marketing automation for commerce brands.
Analyst Perspective
Attentive is a private US-based marketing software company that sells an AI-enhanced, mobile-first customer engagement platform to brands. Its core product set combines SMS, email, push notifications, RCS messaging, identity resolution, audience segmentation, campaign automation, and analytics. The platform is designed primarily for mid-market and enterprise commerce brands that want to acquire subscribers, personalise lifecycle messaging, and increase retention and revenue across owned channels. The company makes money through SaaS subscriptions and usage-based pricing tied to factors such as message volume, subscriber scale, channel adoption, and premium AI capabilities. Its customer base appears concentrated in e-commerce, retail, and direct-to-consumer marketing teams, with the product positioned as core retention infrastructure rather than a media buying or advertising network.
Analyst Signal Briefing
Updated: 2 Jul 2026Attentive has prioritised RCS adoption and generative AI integration through the launch of Visibility AI and Brand Voice 2.0. These tools address deliverability challenges within iOS-optimised environments and provide marketers with centralised brand guidance across SMS, email, and RCS channels. The company’s focus on scaling rich messaging is further reinforced by its new status as Yotpo’s preferred SMS and email partner. These developments reflect a concerted effort to enhance engagement via automated, personalised communications while navigating evolving platform constraints and sender filters.
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Key insights about Attentive
Category Differentiation
This company is a B2B marketing software vendor, not a consumer messaging app or telecom operator. It should be distinguished from general CRM suites by its focus on mobile-first lifecycle messaging and commerce retention.
Attentive: About
Attentive operates a B2B SaaS model centred on owned-channel marketing automation. It provides brands with software infrastructure to collect subscribers, unify customer identity, orchestrate SMS, email, push, and RCS journeys, and measure performance. Value is created by helping marketers increase conversion, retention, and customer lifetime value through more personalised and automated messaging workflows.
How Attentive Works & Monetises
Business model analysis and core revenue streams
Attentive uses a SaaS pricing model with usage-based and modular elements. Revenue is generated from platform subscriptions, message-volume charges, channel-based packaging across SMS, email, push, and RCS, and premium pricing for AI capabilities, advanced support, and enterprise add-ons. Multi-product bundling and customised enterprise contracts likely increase account value over time.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Attentive: Key Competitors & Alternatives
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Commerce marketing software for reviews, loyalty, SMS and email.
Recent Signals (Attentive)
Attentive Launches Brand Voice 2.0
Attentive announced Brand Voice 2.0, an upgrade to its generative content capabilities inside the Attentive Brand Kit that lets marketers define centralized brand guidance (Identity, Personality, Rules), preview AI-generated content in real time, and apply a consistent brand voice across SMS, email and RCS. The release includes shared guidance across Attentive features (AI Pro, AI Journeys, AI Campaigns) and supports human oversight and approval workflows. The article cites ILIA Beauty using Attentive AI to scale personalized messaging, reporting a 280% purchase lift and a 225x ROI from automated journeys. Attentive named planned follow-ons including improvements to AI Campaigns, Predictive Analytics, Reporting Agent, Unified Shopper Profile, and integrations via its Model Context Protocol (MCP) beta. Nakul Narayan, Attentive’s Chief Product Officer, is quoted describing the release as giving marketers more control and confidence in AI-generated communications.
Read original sourceNew Cookies and Tracking Technologies Implemented
Version B includes new cookies related to security and performance tracking, such as 'firebase-heartbeat-database' and 'sentry-offline', which were not present in Version A.
Read original sourceChanges in Cookie Consent and Tracking Technologies
Version B shows an increase in the number of necessary cookies from 46 to 57 and a change in the statistics cookies from 46 to 48, indicating a potential shift in data tracking practices.
Read original sourceAttentive: Frequently Asked Questions
What is Attentive?
Attentive is a B2B marketing automation platform focused on SMS, email, push, RCS, identity resolution, and AI-driven customer engagement for brands.
Who uses Attentive?
It is used mainly by marketing, CRM, growth, and retention teams at mid-market and enterprise e-commerce, retail, and direct-to-consumer brands.
How does Attentive make money?
It makes money through SaaS subscriptions, usage-based messaging fees, modular channel pricing, and premium AI and enterprise add-ons.
Company Facts
- Founded
- 2016
- Headquarters
- 156 Fifth Avenue, Suite 303, New York, NY 10010, United States
- Core Segment
- MarTech Vendor
- Company Size
- 1,001–5,000
- Official Link
- attentive.com