Optimove

Optimove operates a B2B SaaS model built around a modular marketing platform. It creates value by centralising customer data, applying predictive models and decisioning, then enabling teams to execute and measure multichannel lifecycle campaigns from one environment. The platform is complemented by implementation, optimisation and managed services for customers that need both software and operational support.

Optimove is a private B2B marketing software company whose legal name is Mobius Solutions Ltd. It sells a customer-led marketing platform centred on customer data unification, journey orchestration, campaign execution, personalisation, loyalty mechanics and measurement. Its platform combines CDP-like data management with AI-driven decisioning and native execution across channels such as email, web, in-app, SMS and paid media integrations.

The company primarily serves enterprise marketing, CRM, lifecycle and growth teams, with particular relevance for operators that need retention and engagement tooling, including iGaming use cases. Optimove generates revenue mainly from enterprise SaaS subscriptions sold on custom contracts, with additional revenue from managed services and specialist analytics products. Its acquisition of Kumulos broadened mobile capabilities, reinforcing its position in multichannel CRM and retention marketing.