Notify

Notify operates a B2B SaaS model built around a modular CRM orchestration platform. It creates value by centralising audience data, predictive decisioning and cross-channel activation into one software layer that connects to existing CRM and marketing systems. The platform becomes part of a customer's operating stack for one-to-one marketing, retention and engagement workflows, creating recurring revenue potential and operational dependence once deployed.

Notify is a French B2B software company that develops the ian platform, a modular CRM orchestration and decisioning system for enterprise marketing, CRM and customer experience teams. Its products combine audience management, workflow orchestration, activation and real-time decisioning, and they are designed to integrate with existing CRM and martech tools rather than replace the entire stack.

The company appears to generate revenue primarily through enterprise SaaS contracts for platform access and module usage, with likely implementation and integration fees alongside recurring subscriptions. Its direct customers are business teams such as enterprise marketers, CRM architects, marketing operations teams, data teams and retention teams.