Notify

The business model centres on providing an enterprise CRM and marketing orchestration layer as subscription software. The ian platform acts as a headless API-first decision engine and datahub that plugs into existing marketing stacks, enabling customers to centralise data, segment audiences, orchestrate offers, and optimise contact timing and channels. Value is created by improving engagement, conversion and customer lifetime value while managing contact pressure and governance.

Commercially, the company appears to operate a high-touch B2B model: prospective clients request a demo, leading to customised proposals. Revenue likely combines recurring licence or subscription fees (often tiered by usage, data volume or number of profiles) with professional services for onboarding, integration, and configuration of orchestration and governance rules.

Notify (notify-group.com) is a France-based software company providing an AI-driven decisioning and orchestration layer for customer relationship management (CRM) and marketing. Its core platform, branded as ian, unifies customer data, predicts optimal actions, and arbitrates the best timing and channel for one-to-one communications across email, push, SMS and calls.

The company sells this platform to brands and enterprises that run large-scale CRM and marketing operations, likely including e-commerce players and digital-first businesses. Revenue is generated via enterprise software subscriptions and associated professional services for implementation and integration, sold through a demo-led, direct B2B sales motion.