CleverTap
Customer engagement SaaS combining CDP, automation, analytics and loyalty.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- CleverTap Private Limited
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- United States
- Company size
- 501–1,000
- Market role
- MarTech Vendor
- Official website
- clevertap.com
What CleverTap does
CleverTap operates a B2B SaaS model centred on customer engagement and retention software. It creates value by unifying customer data, behavioural analytics, segmentation, campaign orchestration, AI-assisted decisioning, and loyalty tools in one platform, reducing the need for buyers to assemble separate CRM, engagement, experimentation, and incentive systems. Revenue is generated from software subscriptions and platform usage, with expansion driven by larger customer data volumes, more channels, advanced AI modules, and adjacent products such as rewards management and experience optimisation.
Category differentiation
CleverTap is a B2B customer engagement and retention software platform, not a consumer app or an advertising media buying platform. It is closer to Braze, MoEngage, and parts of Salesforce Marketing Cloud than to DSPs, SSPs, or pure CRM systems.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
CleverTap is a private B2B MarTech software company that provides a customer engagement platform for digital-first businesses. Its core platform combines customer data, analytics, segmentation, experimentation, personalisation, and omnichannel campaign orchestration so marketing, CRM, growth, and product teams can manage lifecycle engagement across push, email, in-app, web, SMS, and related channels. The company primarily serves consumer apps, e-commerce businesses, publishers, and enterprise brands rather than end consumers directly. The business generates revenue through enterprise SaaS subscriptions, with pricing typically based on tracked users, usage volumes, messaging activity, and access to advanced modules. Its product portfolio has expanded beyond core marketing automation into loyalty and rewards, AI-assisted decisioning and copy generation, and no-code product experience optimisation. Acquisitions such as Leanplum and rehook.ai indicate a strategy of broadening retention and engagement capabilities while strengthening presence in North America and Europe.
Company news briefing
Briefing updated:
CleverTap has undergone a significant leadership restructuring, with co-founder Sunil Thomas returning as CEO to oversee growth alongside the firm’s recent recognition as a Leader in the 2026 Gartner report for personalisation at scale. The company also published an extensive benchmark report on Indian e-commerce engagement standards derived from over 200 billion messages. These developments highlight a clear strategic emphasis on leadership stability and data-driven market expansion within the global customer engagement sector.
Business model & monetisation
The company monetises through customised SaaS subscriptions under a predominantly sales-led model. Commercial terms appear to be usage- and tier-based, with pricing influenced by monthly tracked users, event volumes, campaign and message volumes, channel usage, and access to premium capabilities such as AI decisioning, analytics, loyalty management, and additional modules. Upsell opportunities likely come from cross-selling newer products such as Promos, Scribe, Product Experiences, and AI-driven automation to existing platform customers.
- Core customer engagement platform subscriptions
- Software Subscription
- Usage-based pricing tied to tracked users, events, and messaging volumes
- Software Subscription
- AI decisioning and content modules
- Software Subscription
- Loyalty and rewards platform modules
- Software Subscription
- Additional experimentation and product experience tools
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Mindbox
Marketing automation and CDP platform for retail and e-commerce teams.
- Optimove
Customer-led marketing platform for CRM, orchestration, and personalisation.
- MoEngage
Customer engagement and automation platform for consumer brands.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about CleverTap
What is CleverTap?
CleverTap is a B2B customer engagement platform that combines customer data, analytics, personalisation, and marketing automation for lifecycle campaigns.
Who uses CleverTap?
It is used by marketing, CRM, growth, product, loyalty, and data teams at consumer apps, e-commerce businesses, publishers, and enterprise brands.
How does CleverTap make money?
It makes money through customised SaaS subscriptions, typically priced by tracked users, usage volumes, messaging activity, and access to premium modules.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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