CleverTap

CleverTap operates a B2B SaaS model centred on customer engagement and retention software. It creates value by unifying customer data, behavioural analytics, segmentation, campaign orchestration, AI-assisted decisioning, and loyalty tools in one platform, reducing the need for buyers to assemble separate CRM, engagement, experimentation, and incentive systems. Revenue is generated from software subscriptions and platform usage, with expansion driven by larger customer data volumes, more channels, advanced AI modules, and adjacent products such as rewards management and experience optimisation.

CleverTap is a private B2B MarTech software company that provides a customer engagement platform for digital-first businesses. Its core platform combines customer data, analytics, segmentation, experimentation, personalisation, and omnichannel campaign orchestration so marketing, CRM, growth, and product teams can manage lifecycle engagement across push, email, in-app, web, SMS, and related channels. The company primarily serves consumer apps, e-commerce businesses, publishers, and enterprise brands rather than end consumers directly.

The business generates revenue through enterprise SaaS subscriptions, with pricing typically based on tracked users, usage volumes, messaging activity, and access to advanced modules. Its product portfolio has expanded beyond core marketing automation into loyalty and rewards, AI-assisted decisioning and copy generation, and no-code product experience optimisation. Acquisitions such as Leanplum and rehook.ai indicate a strategy of broadening retention and engagement capabilities while strengthening presence in North America and Europe.