Braze

Braze operates a recurring-revenue enterprise SaaS model. It provides a cloud platform that unifies customer data, orchestrates multi-channel messaging, and supports personalisation, analytics, and AI-driven decisioning for marketers and product teams. Value is created by helping customers improve retention, lifecycle marketing efficiency, and campaign relevance using first-party data. Beyond software subscriptions, Braze monetises onboarding, implementation, and strategic support through professional services.

Braze, Inc. is a US-listed B2B software company that sells customer engagement and marketing automation software to brands, apps, and digital businesses. Its platform combines real-time customer data, audience management, cross-channel messaging, journey orchestration, analytics, and AI-assisted decisioning so marketing, growth, product, and data teams can run personalised lifecycle campaigns across channels such as email, mobile, web, and paid media destinations.

The company primarily makes money through subscription software contracts, with pricing tied to usage factors such as monthly active users and message volume. It also generates additional revenue from professional services for implementation, integration, and optimisation. Recent acquisitions indicate a strategy of expanding international coverage and strengthening AI-driven decisioning within its core engagement platform.