Braze
Customer engagement software for real-time cross-channel personalisation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Braze, Inc.
- Entity type
- COMPANY
- Founded
- 2011
- Headquarters
- 63 Madison Building - 28 E. 28th St., 12th Floor, New York, New York 10016, US
- Company size
- 1,001–5,000
- Market role
- MarTech Vendor
- Ticker
- BRZE
- Official website
- braze.com
What Braze does
Braze operates a recurring-revenue enterprise SaaS model. It provides a cloud platform that unifies customer data, orchestrates multi-channel messaging, and supports personalisation, analytics, and AI-driven decisioning for marketers and product teams. Value is created by helping customers improve retention, lifecycle marketing efficiency, and campaign relevance using first-party data. Beyond software subscriptions, Braze monetises onboarding, implementation, and strategic support through professional services.
Category differentiation
Braze is not a DSP, ad network, or consumer app. It is a B2B customer engagement and marketing automation platform focused on first-party data, messaging orchestration, and lifecycle personalisation.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Braze, Inc. is a US-listed B2B software company that sells customer engagement and marketing automation software to brands, apps, and digital businesses. Its platform combines real-time customer data, audience management, cross-channel messaging, journey orchestration, analytics, and AI-assisted decisioning so marketing, growth, product, and data teams can run personalised lifecycle campaigns across channels such as email, mobile, web, and paid media destinations. The company primarily makes money through subscription software contracts, with pricing tied to usage factors such as monthly active users and message volume. It also generates additional revenue from professional services for implementation, integration, and optimisation. Recent acquisitions indicate a strategy of expanding international coverage and strengthening AI-driven decisioning within its core engagement platform.
Company news briefing
Briefing updated:
Braze continues to solidify its market position, having been named a Leader in the 2026 Gartner Magic Quadrant for Multichannel Marketing Hubs for the fourth consecutive year. Building on its data integrations with Databricks, the company announced a Strategic Collaboration Agreement with Amazon Web Services (AWS) at its Forge 2026 conference to expand generative AI capabilities and regional infrastructure availability. Additionally, Braze introduced new AI-powered tools such as Decisioning Studio Go and Agentic Standards, and co-authored a digital publishing report with Digiday and Arc XP focusing on AI search impacts.
Business model & monetisation
Braze uses a subscription-based SaaS pricing model, with commercial terms primarily tied to monthly active users and message volume rather than seat count. Enterprise contracts are custom negotiated and can include tiers, add-ons, and overage charges when usage exceeds contracted levels. The company supplements software revenue with paid professional services for implementation, integrations, and optimisation support.
- Platform subscriptions
- SaaS contracts priced by MAUs and message volume
- Usage overages and add-ons
- Consumption-linked expansion revenue
- Professional services
- Implementation and optimisation fees
- AI and decisioning upsell
- Higher-value software modules within enterprise contracts
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Mapp
Integrated marketing cloud for data, analytics and automation.
- ON24
B2B webinar and virtual event software for marketing teams.
- Clay
B2B GTM orchestration software for data, enrichment and automation.
- SALESmanago
Customer data and marketing automation software for e-commerce marketers.
- Hightouch
Warehouse-native customer data activation and composable CDP software.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Braze and AWS Sign Strategic Collaboration Agreement
Partnership · Recorded impact score: 4/5
Braze, a leading customer engagement platform, announced a Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS) at its Forge 2026 conference. The collaboration aims to expand generative AI capabilities, deepen industry innovation, and help brands derive more value from their investments in both Braze and AWS. Key initiatives include integrating Amazon Bedrock into BrazeAI Agent Console™ for AI-powered customer engagement, expanding availability on AWS infrastructure in Asia Pacific regions (Japan and South Korea), and growing procurement through AWS Marketplace. Braze reports significant scale, processing 25.8 trillion data points and 10.2 trillion API calls in 2025. The agreement also builds on Braze's AWS Competency designations across retail, media, travel, and other verticals, with a focus on vertical-specific solutions. Notable customer Bundesliga plans to leverage the expanded collaboration for enhanced fan experiences.
- Braze signed a Strategic Collaboration Agreement (SCA) with AWS at Forge 2026 conference.
- Braze integrates Amazon Bedrock into BrazeAI Agent Console™ for AI-powered customer engagement.
Braze expands AI with Decisioning Studio Go, Agentic Standards, Operator Connect
AI · Recorded impact score: 4/5
At its Forge conference in Las Vegas, Braze announced four new AI-powered tools: BrazeAI Decisioning Studio Go, Agentic Standards, BrazeAI Operator Connect, and Conversational Agents. Decisioning Studio Go is a self-service version of its enterprise AI decisioning product, enabling personalized messaging optimization for more teams, initially focusing on email click-through rates. Agentic Standards uses autonomous AI agents to automate campaign quality assurance and compliance checks, reducing manual QA workload. Operator Connect integrates Braze's AI assistant into external environments like Claude, ChatGPT, Microsoft Copilot, and Snowflake Cortex Code via the Model Context Protocol (MCP), allowing marketers to build campaigns from their preferred workspaces. Conversational Agents enable interactive, context-aware conversations across WhatsApp, SMS, RCS, and web. These tools highlight the shift toward agentic marketing technology, reducing technical barriers and automating execution. All features are in beta, with Decisioning Studio Go and Agentic Standards expected to be generally available in October 2026.
- Braze announced four AI tools at Forge: Decisioning Studio Go, Agentic Standards, Operator Connect, and Conversational Agents.
- Decisioning Studio Go is in beta, with general availability on Oct. 14, 2026.
Made for this: How Braze is providing new ways to build, support, and extend your campaigns
Recorded impact score: 2/5
New blog posts include product announcements from Forge 2026, Torchie Awards winners, and a spotlight on BrazeAI Decisioning Studio™ Go.
Braze Named a Leader in 2026 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs for Fourth Consecutive Year
Recorded impact score: 4/5
Braze has been named a Leader in the 2026 Gartner Magic Quadrant for Multichannel Marketing Hubs for the fourth consecutive year. This recognition underscores Braze's continued leadership in the multichannel marketing space.
10-Q Financial Filing Analysis for Braze (2026-09-09)
financials · Recorded impact score: 3.8/5
Braze, Inc. reported its financial results for the second quarter and six months ended July 31, 2026, demonstrating continued top-line momentum across its cloud-based customer engagement platform. Second-quarter revenue increased 26.2% year-over-year to $227.2 million, driven by balanced growth from existing customer expansion and new customer additions. Operating losses narrowed significantly to $18.1 million for the quarter compared to $38.8 million in the prior-year period, reflecting operational efficiencies and lower relative general and administrative expenses following the integration of prior acquisitions. Free cash flow for the six-month period improved to $48.5 million from $26.4 million a year earlier, supported by strong subscription collections and working capital management. Braze maintained robust net retention rates of 110% overall and 112% for customers with over $500,000 in ARR, while executing a $50.0 million accelerated share repurchase during the first half of the fiscal year.
- Q2 revenue expanded 26.2% year-over-year to $227.23 million, with six-month revenue reaching $438.23 million.
- Trailing 12-month dollar-based net retention rate reached 110% for all customers and 112% for large customers with ARR of $500,000 or more.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Director, Customer Success, Enterprise(Director) | Customer Experience | Multi-Location (4 Locations) | |
| Customer Success Manager II, Enterprise(Mid-Level) | Customer Experience | Multi-Location (5 Locations) | |
| Solutions Consultant(Mid-Level) | Sales | Tokyo | |
| Solutions Consultant(Mid-Level) | Solutions Consulting | Multi-Location (4 Locations) | |
| Manager, Customer Support(Manager) | Customer Experience | London |
Explore company relationships
Questions about Braze
What is Braze?
Braze is a B2B customer engagement platform that helps brands use first-party data to run personalised campaigns across channels such as email, mobile, web, and paid media destinations.
Who uses Braze?
It is used by marketing, growth, CRM, product, analytics, and marketing operations teams at consumer-facing brands, apps, e-commerce businesses, and other digital enterprises.
How does Braze make money?
Braze makes money mainly from subscription software contracts priced around usage metrics such as monthly active users and message volume, plus professional services and related upsell modules.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
22 publicly documented primary sources and citations linked across the market graph.
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