OneSignal
Multichannel customer engagement software for push, email, SMS and in-app.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- OneSignal, Inc.
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- United States
- Company size
- 50–200
- Market role
- MarTech Vendor
- Official website
- onesignal.com
What OneSignal does
OneSignal operates a B2B SaaS model built around a unified customer engagement stack. It creates value by giving businesses one system to manage messaging channels, user segmentation, event-triggered campaigns, lifecycle journeys, and delivery analytics without assembling separate vendors for push, email, SMS, and in-app messaging. Its developer tooling reduces implementation friction, while workflow automation and cross-channel orchestration increase customer dependence over time.
Category differentiation
OneSignal is a B2B customer engagement and messaging software platform, not an adtech media buying platform or a consumer messaging app. It is best compared with lifecycle engagement vendors rather than DSPs, SSPs, or CRM suites with much broader sales functionality.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
OneSignal is a private US-based B2B software company that provides a cloud customer engagement platform for sending and orchestrating messages across push notifications, email, SMS, RCS, in-app messaging, and live app updates. Its platform combines messaging infrastructure with segmentation, automation workflows, APIs, SDKs, analytics, and testing tools so businesses can run lifecycle marketing, retention, and re-engagement programmes across mobile apps and websites. The company primarily serves marketing teams, growth teams, product managers, developers, publishers, app businesses, ecommerce companies, and other digital businesses. It makes money through a SaaS model that blends recurring subscription fees with usage-based charges tied to audience scale and message volume, with higher-value plans adding automation, analytics, and enterprise capabilities.
Company news briefing
Briefing updated:
Building on its Autonomous Lifecycle Marketing (ALM) suite, Journeys API, and enhanced retention metrics, OneSignal is capitalising on market shifts by positioning itself as the primary migration destination for AWS users following the announced shutdown of Amazon Pinpoint in October 2026. This strategic push to consolidate multi-channel messaging under a single platform reinforces OneSignal's market standing. Meanwhile, the company continues to be categorised as a leading notification incumbent alongside Twilio in AI recommendation models, helping it counter emerging API-first competitors.
Business model & monetisation
OneSignal monetises through tiered SaaS subscriptions combined with usage-based pricing. Commercial mechanics include a free entry tier for adoption, paid plans for growing and larger customers, and volume-linked charges based on metrics such as monthly active users, subscribers, and message volume. Additional monetisation comes from premium functionality including advanced automation, analytics, and higher-scale messaging capacity, making the model a hybrid of software subscription plus channel usage fees.
- Platform subscriptions
- Tiered SaaS plan pricing
- Message and audience usage fees
- Usage-based pricing tied to volume, subscribers, or active users
- Enterprise feature upgrades
- Higher-priced plans for advanced automation, analytics, and scale
- Entry-level free plan
- PLG acquisition funnel feeding paid conversion
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Measure What Sticks: New Retention Metrics and the Journeys API
Recorded impact score: 3.5/5
A roundup of August's OneSignal releases: better ways to measure whether people actually came back, more automation through code and AI, and new protections for your sender reputation.
OneSignal Opens AI and MCP Server for Autonomous Marketing
Marketing Automation Platform · Recorded impact score: 3/5
OneSignal announced its vision for Autonomous Lifecycle Marketing (ALM) and released OneSignal AI and the OneSignal MCP Server in open beta, available to all OneSignal accounts on July 14, 2026. OneSignal AI is an in-platform assistant that helps marketers create push notifications, email, in-app messages, SMS, build segments and Journeys, and provides analytics, recommendations and benchmarks. The OneSignal MCP Server, built on the open Model Context Protocol (MCP) with OAuth support, enables external AI assistants to securely operate OneSignal features—including messaging, users/subscriptions, segments, templates, exports, and analytics. OneSignal framed ALM as a staged path from dashboards to fully autonomous operators and cited customer results from Cashea, letgo, and BetterMe demonstrating improved activation and retention.
- OneSignal announced a vision for Autonomous Lifecycle Marketing and opened OneSignal AI and the OneSignal MCP Server in open beta on July 14, 2026.
- OneSignal AI is an integrated AI assistant that can create push notifications, emails, in-app messages, SMS, build segments and Journeys, and provide reporting, recommendations and industry benchmarks.
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Questions about OneSignal
What is OneSignal?
OneSignal is a B2B customer engagement platform that helps businesses send push notifications, email, SMS, in-app messages, RCS, and real-time app updates from one system.
Who uses OneSignal?
It is used by marketing teams, lifecycle and CRM teams, developers, product managers, publishers, app businesses, ecommerce brands, and other digital companies.
How does OneSignal make money?
It makes money through tiered SaaS subscriptions and usage-based charges linked to audience size, messaging volume, and premium platform features.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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