Klaviyo

The company operates a horizontal SaaS model focused on B2C commerce and retail brands. It provides a hosted platform that centralises consumer profiles, behavioural events and transactional data from e‑commerce systems, then activates this data across email, SMS, WhatsApp and other channels for marketing, lifecycle messaging and service. Value is created by enabling brands to increase revenue per customer, automate campaigns and consolidate tools for marketing and support into a single environment. Revenue is generated from recurring software subscriptions and modular add‑ons (customer portal, helpdesk, analytics, reviews), differentiated by depth of e‑commerce integrations, AI‑driven orchestration and a unified data layer. Distribution is primarily direct, with product‑led onboarding (including a free tier) and sales engagement for larger customers, often integrated with major e‑commerce platforms.

Klaviyo, Inc. is a United States–based software company providing a cloud platform for business-to-consumer brands to manage marketing, customer data and customer service. Its core offering is an AI‑first B2C CRM that unifies email, SMS, WhatsApp and other channels with a central customer data store, used primarily by e‑commerce and retail brands to run personalised marketing and customer communications. The company generates revenue by selling subscription access to its SaaS platform and paid add‑ons. Pricing scales mainly with the number of consumer profiles stored, the volume of messages sent and the usage of additional modules such as customer accounts, helpdesk, analytics and reviews. Its customers are businesses (from SMB to mid‑market and enterprise) that need integrated marketing automation, analytics and service tools rather than end‑consumers themselves.