Klaviyo
Customer data and marketing automation software for ecommerce brands.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Klaviyo, Inc.
- Entity type
- COMPANY
- Founded
- 2012
- Headquarters
- 125 SUMMER STREET, FLOOR 6 BOSTON MA 02110
- Company size
- 1,001–5,000
- Market role
- MarTech Vendor
- Ticker
- KVYO
- Official website
- klaviyo.com
What Klaviyo does
Klaviyo operates a B2B SaaS model centred on a unified customer data layer that powers campaign automation, messaging, reporting, and service workflows. The platform creates value by helping brands consolidate first-party customer data, activate that data across owned channels, and measure outcomes within one system rather than stitching together separate tools for CDP, ESP, automation, analytics, and service.
Category differentiation
Klaviyo is a B2B martech software vendor, not an advertising network or consumer shopping app. It is best distinguished from broader CRM suites by its ecommerce-centred mix of CDP, messaging automation, analytics and service tools.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Klaviyo, Inc. is a US-based public software company that sells a customer data and marketing automation platform to businesses, particularly ecommerce and direct-to-consumer brands. Its platform combines customer data management, campaign automation, email and SMS execution, analytics, and newer customer service capabilities so marketing and support teams can run personalised lifecycle communications from a shared customer view. The company makes money primarily through SaaS subscriptions tied to the number of active customer profiles stored on the platform, with additional usage-based charges for messaging credits such as SMS. Its customers are business users rather than consumers, including marketing teams, growth managers, analysts, support teams, and operations teams at SMB and enterprise brands.
Company news briefing
Briefing updated:
Klaviyo is advancing its autonomous B2C CRM roadmap through the acquisition of AI startup Agency and the appointment of Elias Torres as Chief Product Officer to steer its 'Composer' and 'Customer Agent' product lines. Expanding its global and platform footprint, Klaviyo recently unveiled a headless architecture alongside new EMEA and Asia headquarters, and integrated its customer segments into Universal Ads' premium TV buying platform. Additionally, the company addressed a web form misconfiguration that had previously exposed sign-up credentials for a limited number of users to third-party advertisers.
Business model & monetisation
Klaviyo monetises through recurring software subscriptions primarily priced by active customer profiles on the platform. It uses a freemium-to-paid land-and-expand model, with a free tier for smaller databases and higher-priced plans as profile counts grow. Additional revenue comes from variable messaging usage such as SMS or mobile credits, plus higher-tier packages for analytics, data platform, and service capabilities.
- Core platform subscriptions
- Software Subscription
- SMS and mobile messaging credits
- Pay-per-use messaging charges
- Higher-tier data and analytics capabilities
- Tiered SaaS upsell
- Customer service and CRM modules
- Module expansion within existing accounts
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Mindbox
Marketing automation and CDP platform for retail and e-commerce teams.
- Clay
B2B GTM orchestration software for data, enrichment and automation.
- Mapp
Integrated marketing cloud for data, analytics and automation.
- Twilio
Cloud communications and customer engagement software for businesses.
- Numberly
Enterprise CRM and marketing automation platform with managed services.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Klaviyo Launches First Global Brand Campaign with D'Arcy Carden
Marketing · Recorded impact score: 2/5
Klaviyo, a marketing automation platform, has launched its first global brand campaign titled 'Your Brand's Best Friend,' featuring Emmy-nominated actress D'Arcy Carden. The campaign, created by independent agency Gus and directed by Watts through Stink, showcases Klaviyo's B2C CRM features through humorous office sketches. It premieres across streaming, social, and outdoor channels, with significant US presence during NFL on CBS. This marks Klaviyo's first major brand push since introducing its autonomous B2C CRM platform. The campaign aims to inject humor into B2B advertising, positioning Klaviyo as a devoted work companion for marketers.
- Klaviyo launched its first global brand campaign 'Your Brand's Best Friend'.
- The campaign features actress D'Arcy Carden.
70% of Newsletter Subscribers Purchase After Clicking Offer
Email Marketing · Recorded impact score: 2/5
A new study by Omnicom and United Internet Media reveals that 70% of current or former newsletter subscribers in the DACH region have made a purchase or booking within six months of clicking an offer in a newsletter. The survey, conducted by Bilendi in October and November 2025, included 6,014 internet users aged 18-69 across Germany, Austria, and German-speaking Switzerland. The study also found that 71% of subscribers subscribe to newsletters from online shops, and 55% cite discounts as a reason for subscribing. Additionally, 78% want to control the topics they receive, and 59% are interested in dynamic newsletters. The findings highlight the significant role of email marketing in the purchase journey, though the study does not measure conversion rates.
- 70% of newsletter subscribers in the DACH region purchased or booked within six months after clicking a newsletter offer.
- Study surveyed 6,014 internet users aged 18-69 in Germany, Austria, and Switzerland.
Klaviyo goes Headless, Opening its Platform to Agents and Marketers Wherever They Work
Recorded impact score: 4.5/5
Klaviyo announced a major platform expansion with a headless architecture, new EMEA headquarters in Dublin, Asia HQ in Singapore, and strategic acquisition of an AI agency team.
Klaviyo Unveils Personalization, Smarter AI Agents, and Klaviyo Headless at K:BOS 2026
Recorded impact score: 4/5
Klaviyo unveiled the Personalization, smarter AI agents, and Klaviyo Headless. See the autonomous B2C CRM in action at K:BOS 2026.
InboxAlly Launches Deliverability Hub With 11 Free Tools
Email Deliverability · Recorded impact score: 1/5
InboxAlly, an email deliverability platform trusted by more than 20,000 brands, announced the launch of its expanded Email Deliverability Hub, combining its reputation-improvement platform with a suite of 11 free tools. The new tools help senders investigate why emails land in spam, uncover authentication and infrastructure problems, evaluate inbox placement, and address potential issues before sending campaigns. Each tool works with any email service provider and requires no account. The suite is organized into three areas: testing and analysis (spam checker, placement tester, header analyzer), planning and list quality (warmup planner, list verification), and email authentication (SPF, DMARC, DKIM, BIMI generators and checkers). The free tools complement InboxAlly's paid platform that generates positive engagement signals through managed inboxes. A customer example shows Seido Knives improving its Klaviyo sender score from 45 to 75 and reducing spam placement from over 20% to under 2%.
- nboxAlly launched an expanded Email Deliverability Hub with 11 free tools.
- The tools require no account and work with any email service provider.
Explore company relationships
Questions about Klaviyo
What is Klaviyo?
Klaviyo is a B2B software company that provides customer data, marketing automation, email, SMS, analytics and service tools for brands, especially ecommerce businesses.
Who uses Klaviyo?
Its users are marketing, growth, analytics, support and operations teams at SMB and enterprise brands, with a strong focus on ecommerce and direct-to-consumer merchants.
How does Klaviyo make money?
It makes money from recurring software subscriptions mainly based on active customer profiles, plus variable messaging charges such as SMS credits and higher-tier product upgrades.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
23 publicly documented primary sources and citations linked across the market graph.
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