Klaviyo

Klaviyo operates a B2B SaaS model centred on a unified customer data layer that powers campaign automation, messaging, reporting, and service workflows. The platform creates value by helping brands consolidate first-party customer data, activate that data across owned channels, and measure outcomes within one system rather than stitching together separate tools for CDP, ESP, automation, analytics, and service.

Klaviyo, Inc. is a US-based public software company that sells a customer data and marketing automation platform to businesses, particularly ecommerce and direct-to-consumer brands. Its platform combines customer data management, campaign automation, email and SMS execution, analytics, and newer customer service capabilities so marketing and support teams can run personalised lifecycle communications from a shared customer view.

The company makes money primarily through SaaS subscriptions tied to the number of active customer profiles stored on the platform, with additional usage-based charges for messaging credits such as SMS. Its customers are business users rather than consumers, including marketing teams, growth managers, analysts, support teams, and operations teams at SMB and enterprise brands.