Klaviyo

Optinify Rebuilt to Add Deeper Popup Analytics

Optinify, a Shopify popup app, has been rebuilt from the ground up to centralize popup analytics, targeting, A/B testing, and revenue attribution for growing ecommerce merchants. The new platform tracks views, conversions, and revenue per campaign, supports behavior-based triggers and audience segmentation, and includes built-in experimentation. It integrates natively with Shopify and with leading email/SMS providers such as Klaviyo, Mailchimp, Omnisend, Brevo, and GoHighLevel. Optinify is available to merchants via the Shopify App Store.

Marketing-to-Sales Handoff Causes Revenue Leakage

The article argues that signal intelligence and sophisticated marketing orchestration deliver limited value unless the marketing-to-sales handoff is fast, accurate, and context-rich. Common failures — slow follow-up, weak lead-to-account matching, and disconnected systems — convert marketing signals into lost opportunities. Recommended fixes include automated routing, lead-to-account matching, CRM opportunity tracking, intelligent routing, AI win-probability scoring, enrichment, and multi-threaded engagement. The piece also reframes customer success as a growth engine, advocating health-score monitoring, AI-driven churn prediction (60–90 days lead time), product-led triggers for expansion, and metrics aligned to net dollar retention and ARR expansion. It warns that lagging indicators like NPS and support tickets miss early churn signals, while product usage telemetry and combined predictive scoring provide earlier warnings.

Klaviyo leak exposed some sign-up passwords to advertisers

Security research by Melurna found that a misconfigured sign-up web form on Klaviyo’s site allowed new-customer sign-up information — including email addresses, passwords, company name, website and phone number — to be shared with third-party trackers and advertisers. The misconfiguration was present between at least February 2024 and November 2025, researchers told TechCrunch. Affected third parties reportedly included Facebook, Google, HubSpot, Microsoft/LinkedIn and X. Klaviyo said it fixed the issue and told TechCrunch the number of known affected individuals was fewer than 200 based on active logs; the company would not disclose how far back logs go or publicly share the customer notification. The findings were shared with TechCrunch ahead of a Def Con talk by the researchers.