Numberly

Numberly operates a combined software and services business in data-driven marketing and CRM. Its core value proposition is to help brands use first-party data to run and optimise omnichannel campaigns across owned and paid media. It does this via a proprietary martech platform (including a Customer Data Platform) for data collection, unification, segmentation and activation, plus tools for campaign management and measurement.

Around this software stack, Numberly offers consulting and operational services (strategy, implementation, campaign execution), media trading/programmatic activation through acquired trading capabilities, and a training academy to upskill client teams in data marketing and analytics. Value is created by improving clients’ marketing performance, enabling better use of first-party data, and providing an integrated stack that spans data, activation and expertise, which tends to increase client dependence and multi‑year engagement potential.

Numberly is a France-based data marketing and CRM specialist belonging to the 1000mercis Group. It provides a martech platform for omnichannel campaign orchestration across email, SMS, push notifications, programmatic display and social media, underpinned by a first-party data Customer Data Platform and supporting analytics. The company complements its software with consulting, media trading and training services.

Numberly generates revenue from business customers that run acquisition and CRM programmes, typically mid-market and enterprise brands in sectors like retail and services. It operates a hybrid model combining software subscriptions, media trading margins, consulting retainers and paid education, positioning itself as both a technology provider and services partner for data-driven marketing and CRM operations.