Mapp
Integrated marketing cloud for data, analytics and automation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Mapp Digital UK Ltd
- Entity type
- COMPANY
- Founded
- 2000
- Headquarters
- 4660 La Jolla Village Dr., Suite 100, San Diego, CA 92122, United States of America
- Company size
- 201–500
- Market role
- MarTech Vendor
- Official website
- mapp.com
What Mapp does
Mapp operates a B2B SaaS model built around an integrated marketing platform. It creates value by combining CDP, analytics and marketing automation in one environment, which can reduce tool sprawl and enable marketers to activate unified customer data across multiple channels. The software is supported by professional services that help clients implement, configure and optimise the platform.
Category differentiation
This is a B2B marketing software platform, not a consumer mapping or navigation app. It is best understood as a martech suite combining CDP, analytics and automation rather than a pure web analytics tool or standalone ESP.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Mapp is a B2B martech software company offering an integrated marketing cloud that combines customer data management, digital analytics and cross-channel marketing automation. Its platform is used by enterprise marketing, CRM, data and customer experience teams to unify customer data, analyse behaviour and run personalised campaigns across email, app, web and SMS environments. The company primarily generates revenue from software subscriptions to its marketing cloud, with additional income from implementation, consulting and technical support services. Its positioning centres on replacing multiple separate tools with a more unified platform, and it competes with larger enterprise marketing suite vendors as well as specialist automation providers.
Company news briefing
Briefing updated:
Building on its focus on the intersection of AI and retail commerce, Mapp has recently identified the "product data problem" as a critical industry gap following the Shoptalk event. This reinforces the company’s commitment to "semantic intelligence" and its "Fashion Retail Discovery Index," which provide specialised frameworks for brand-consistent discovery. By addressing the disruption of traditional commercial models by AI search, Mapp continues to advocate for systems that move beyond simple labelling to ensure predictable outcomes for fashion retailers.
Business model & monetisation
Mapp monetises primarily through recurring SaaS subscriptions for its marketing cloud, likely using tiered packaging based on features, data scale and module depth. Additional monetisation comes from professional services, including implementation, technical integration, deliverability support and strategic data consulting sold alongside the software.
- Marketing cloud software subscriptions
- Software Subscription
- Implementation and onboarding services
- Service Fee
- Strategic data consulting and deliverability support
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Treasure AI
Enterprise CDP and agentic marketing automation SaaS platform.
- Braze
Customer engagement software for real-time cross-channel personalisation.
- Klaviyo
Customer data and marketing automation software for ecommerce brands.
- SALESmanago
Customer data and marketing automation software for e-commerce marketers.
- Funnel
Marketing intelligence software for data integration, measurement and activation.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Senior Machine Learning Engineer(Senior) | Engineering | Munich, Berlin; Hybrid |
Explore company relationships
Questions about Mapp
What is Mapp?
Mapp is a B2B marketing cloud that combines customer data management, digital analytics and cross-channel marketing automation.
Who uses Mapp?
It is used by enterprise marketing, CRM, analytics, e-commerce and customer experience teams that need unified data and multichannel campaign execution.
How does Mapp make money?
Mapp mainly earns recurring SaaS subscription revenue from its platform and additional fees from implementation, consulting and technical support services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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