Mapp
Mapp is a integrated marketing cloud for data, analytics and automation.
Mapp operates in the MarTech Vendor segment.
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Distinction
This is a B2B marketing software platform, not a consumer mapping or navigation app. It is best understood as a martech suite combining CDP, analytics and automation rather than a pure web analytics tool or standalone ESP.
- Founded
- Unknown
- Headquarters
- 4660 La Jolla Village Dr., Suite 100, San Diego, CA 92122, United States of America
- Core Segment
- MarTech Vendor
- Company Size
- Unknown
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about Mapp
Mapp: About
Mapp operates a B2B SaaS model built around an integrated marketing platform. It creates value by combining CDP, analytics and marketing automation in one environment, which can reduce tool sprawl and enable marketers to activate unified customer data across multiple channels. The software is supported by professional services that help clients implement, configure and optimise the platform.
Products & Services in Categories
Verified structural categorizations from the graph
Mapp: Market Position
Mapp is a B2B martech software company offering an integrated marketing cloud that combines customer data management, digital analytics and cross-channel marketing automation. Its platform is used by enterprise marketing, CRM, data and customer experience teams to unify customer data, analyse behaviour and run personalised campaigns across email, app, web and SMS environments.
The company primarily generates revenue from software subscriptions to its marketing cloud, with additional income from implementation, consulting and technical support services. Its positioning centres on replacing multiple separate tools with a more unified platform, and it competes with larger enterprise marketing suite vendors as well as specialist automation providers.
Mapp: Frequently Asked Questions
What is Mapp?
Mapp is a B2B marketing cloud that combines customer data management, digital analytics and cross-channel marketing automation.
Who uses Mapp?
It is used by enterprise marketing, CRM, analytics, e-commerce and customer experience teams that need unified data and multichannel campaign execution.
How does Mapp make money?
Mapp mainly earns recurring SaaS subscription revenue from its platform and additional fees from implementation, consulting and technical support services.
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