Braze vs Klaviyo

Made for this: How Braze is providing new ways to build, support, and extend your campaigns

New blog posts include product announcements from Forge 2026, Torchie Awards winners, and a spotlight on BrazeAI Decisioning Studio™ Go.

Braze Announces Strategic Collaboration with AWS and New AI Capabilities

Braze signs strategic collaboration agreement with AWS to advance AI-powered customer engagement, and accelerates AI innovation with new agentic AI capabilities.

10-Q Financial Filing Analysis for Braze (2026-09-09)

Braze, Inc. reported its financial results for the second quarter and six months ended July 31, 2026, demonstrating continued top-line momentum across its cloud-based customer engagement platform. Second-quarter revenue increased 26.2% year-over-year to $227.2 million, driven by balanced growth from existing customer expansion and new customer additions. Operating losses narrowed significantly to $18.1 million for the quarter compared to $38.8 million in the prior-year period, reflecting operational efficiencies and lower relative general and administrative expenses following the integration of prior acquisitions. Free cash flow for the six-month period improved to $48.5 million from $26.4 million a year earlier, supported by strong subscription collections and working capital management. Braze maintained robust net retention rates of 110% overall and 112% for customers with over $500,000 in ARR, while executing a $50.0 million accelerated share repurchase during the first half of the fiscal year.

• Q2 revenue expanded 26.2% year-over-year to $227.23 million, with six-month revenue reaching $438.23 million.
• Trailing 12-month dollar-based net retention rate reached 110% for all customers and 112% for large customers with ARR of $500,000 or more.
• Cash provided by operating activities reached $52.34 million and Non-GAAP free cash flow was $48.54 million for the six months ended July 31, 2026.

10-Q Financial Filing Analysis for Klaviyo (2026-08-05)

Klaviyo, Inc. reported its financial results for the second quarter and six months ended June 30, 2026, demonstrating continued top-line momentum. For Q2 2026, revenue increased 26.4% year-over-year to $370.6 million, while six-month revenue reached $728.6 million (up 27.2% YoY). Growth was driven by new customer additions, international penetration (which contributed 41.8% of quarterly revenue), and cross-selling across SMS and WhatsApp channels. Operating loss for the quarter narrowed significantly to $15.0 million from $31.3 million in Q2 2025, while the net loss decreased to $8.8 million ($0.03 per share) compared to $24.3 million in the prior-year period. On a six-month basis, the company achieved GAAP profitability with net income of $0.19 million.

• Q2 2026 revenue grew 26.4% year-over-year to $370.58 million, and H1 2026 revenue increased 27.2% to $728.58 million.
• Customers generating over $50,000 in ARR grew 36% year-over-year to 4,477 with an overall Dollar-Based Net Revenue Retention (NRR) rate of 109%.
• Under its $500 million share repurchase program authorized in March 2026, the company repurchased 20,479,864 shares of Series A common stock for approximately $340.9 million through June 30, 2026.

Klaviyo Launches First Global Brand Campaign with D'Arcy Carden

Klaviyo, a marketing automation platform, has launched its first global brand campaign titled 'Your Brand's Best Friend,' featuring Emmy-nominated actress D'Arcy Carden. The campaign, created by independent agency Gus and directed by Watts through Stink, showcases Klaviyo's B2C CRM features through humorous office sketches. It premieres across streaming, social, and outdoor channels, with significant US presence during NFL on CBS. This marks Klaviyo's first major brand push since introducing its autonomous B2C CRM platform. The campaign aims to inject humor into B2B advertising, positioning Klaviyo as a devoted work companion for marketers.

• Klaviyo launched its first global brand campaign 'Your Brand's Best Friend'.
• The campaign features actress D'Arcy Carden.
• The campaign was created by independent agency Gus.

70% of Newsletter Subscribers Purchase After Clicking Offer

A new study by Omnicom and United Internet Media reveals that 70% of current or former newsletter subscribers in the DACH region have made a purchase or booking within six months of clicking an offer in a newsletter. The survey, conducted by Bilendi in October and November 2025, included 6,014 internet users aged 18-69 across Germany, Austria, and German-speaking Switzerland. The study also found that 71% of subscribers subscribe to newsletters from online shops, and 55% cite discounts as a reason for subscribing. Additionally, 78% want to control the topics they receive, and 59% are interested in dynamic newsletters. The findings highlight the significant role of email marketing in the purchase journey, though the study does not measure conversion rates.

• 70% of newsletter subscribers in the DACH region purchased or booked within six months after clicking a newsletter offer.
• Study surveyed 6,014 internet users aged 18-69 in Germany, Austria, and Switzerland.
• 71% of subscribers receive newsletters from online shops, 49% from internet services, 40% from events, and 39% from editorial newsletters.