Clickatell
Enterprise messaging and chat commerce software for customer engagement and payments.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2000
- Company size
- 50–200
- Market role
- MarTech Vendor
- Official website
- clickatell.com
What Clickatell does
Clickatell operates a B2B software platform model built around communications infrastructure and workflow software. It provides messaging connectivity, automation tooling and transactional commerce capabilities through proprietary cloud products sold to businesses. Value is created by helping enterprises run customer service, engagement and commerce flows inside messaging channels rather than separate web or contact-centre systems.
Category differentiation
Clickatell is not an advertising platform or consumer messaging app. It is a B2B enterprise messaging and chat commerce software provider focused on business communications, automation and transactions.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Clickatell is a private B2B software company that provides a cloud platform for enterprise messaging, conversational automation and chat-based commerce. Its products allow businesses to communicate with customers across channels such as SMS and WhatsApp, automate interactions with chatbots and live-agent handover, and complete transactions through in-chat payment and checkout flows. The company makes money through a mix of usage-based messaging fees and enterprise software contracts. Its customers are primarily enterprises, retailers, contact centres, developers and customer experience teams that need high-volume messaging infrastructure, workflow automation and transactional capabilities inside chat channels. Relative to pure messaging API vendors, Clickatell positions itself around end-to-end customer journeys from engagement through to payment.
Company news briefing
Briefing updated:
Clickatell has solidified its executive leadership, with Pieter de Villiers continuing as CEO alongside Jeppe Dorff as Chief Product and Technology Officer and Zan Chivell as Chief Human Resources Officer. The company is prioritising platform-specific updates, providing guidance on WhatsApp’s Business Specific User ID (BSUID) and navigating Apple’s iOS 26 message filtering. These initiatives focus on maintaining brand deliverability and customer trust as the mobile ecosystem adopts stricter technical requirements for business communications.
Business model & monetisation
Clickatell monetises through a blended model of usage-based fees and software licensing. Messaging products generate revenue on a per-message or per-conversation basis, with additional charges for number provisioning and regulatory messaging fees. Enterprise packages such as Connect, Interact and Transact are sold on custom contracts that likely combine platform access, seat licences and volume commitments, while Prepaid uses a self-serve pay-as-you-go model. Premium revenue expansion comes from automation, live-agent workflows and embedded payments.
- Enterprise messaging volumes
- Usage-based per message or per conversation fees
- Enterprise platform contracts
- SaaS subscription and custom licensing
- Number provisioning and regulatory messaging fees
- Add-on fees
- Live agent seats and workflow builder licences
- Software licensing
- In-chat payments and commerce capabilities
- Platform fees and transaction-linked monetisation
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Clickatell
What is Clickatell?
Clickatell is a B2B cloud software company that provides enterprise messaging, conversational automation and in-chat payment tools.
Who uses Clickatell?
Its users are businesses such as enterprises, retailers, contact centres, developers and customer experience teams that need messaging and chat commerce workflows.
How does Clickatell make money?
It earns revenue from usage-based messaging fees, enterprise software contracts, platform add-ons, number provisioning and commerce-related capabilities.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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