Clickatell

Clickatell operates an enterprise communications and chat commerce platform business model. It connects business systems to consumer messaging channels (notably SMS, WhatsApp and USSD) through APIs and orchestration tools, and layers on chat-based commerce capabilities such as catalogues, carts, authentication, fraud tools and payment flows. Value is created by enabling enterprises to consolidate multichannel messaging, automate customer interactions, and move transactions into chat interfaces, reducing operational friction and development overhead for customers. Revenue is generated from ongoing usage of messaging channels, enterprise contracts for the chat commerce platform and visual flow tooling, and optional professional services to design, deploy and maintain conversational journeys and integrations, including AI-based conversation handling and agent assist.

Clickatell is a United States–headquartered provider of enterprise messaging and chat commerce infrastructure. It offers APIs and a cloud platform that allow businesses to communicate with customers over SMS, WhatsApp and other messaging channels, and to run transactional and payment flows inside these conversations. The company positions itself against programmable messaging and CPaaS competitors such as Twilio, Infobip, Sinch, MessageBird and Vonage.

Clickatell generates revenue by selling usage-based messaging, payments and chat automation services to enterprises and mid‑market organisations. Its customers are businesses such as banks, retailers and other large brands that need to deliver notifications, customer service, and commerce experiences inside chat channels. Clickatell is privately held, with Series B and Series C funding from institutional investors, and operates at medium scale with several hundred employees.