optimise-it
Enterprise chat software and outsourced customer communication services.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- optimise-it GmbH
- Entity type
- COMPANY
- Founded
- 2002
- Headquarters
- Kehrwieder 9, 20457 Hamburg, Germany
- Company size
- 10–49
- Market role
- MarTech Vendor
- Official website
- stroeer-x.de
What optimise-it does
The company operates a hybrid model combining proprietary enterprise software with managed service delivery. It creates value by helping organisations centralise digital customer interactions, automate selected service and sales workflows, and outsource parts of customer acquisition and support. Revenue is generated both from recurring access to software platforms and from operational service contracts tied to contact centre, sales and customer care execution.
Category differentiation
optimise-it is not an adtech buying platform or media agency. It is a German enterprise customer communication software and outsourced dialogue services provider focused on chat, messaging and contact centre workflows.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
optimise-it is a German enterprise software and managed services provider focused on digital customer communication, contact centre workflows and dialogue marketing. Its core proprietary product is the Realperson Chat Suite, an omnichannel platform covering live chat, messaging, in-app communication, video chat, co-browsing and chatbot-enabled automation, with integrations into CRM and other enterprise systems. In addition to software, the company also offers outsourced sales, customer service and dialogue marketing operations.
Company news briefing
Briefing updated:
optimise-it has transitioned to the new corporate branding of Ströer X GmbH, launching a refreshed identity and logo to reflect its position within the Ströer Group. This rebranding highlights the company’s specialisation in dialogue marketing, customer experience, and digital transformation. In addition to these structural changes, the firm has expanded its service offerings to include webinars and online training.
Business model & monetisation
optimise-it uses a hybrid monetisation model. Its software products are sold on a SaaS basis, likely through recurring subscription pricing linked to seats, modules, usage or interaction volumes. Its managed offerings generate service revenue through outsourcing contracts, project fees, per-agent or per-interaction billing, and potentially performance-linked commercial terms for sales and lead generation programmes. Additional monetisation likely comes from implementation, integration and consulting work around enterprise deployments.
- Enterprise chat and messaging software
- SaaS subscription
- Dialog marketing outsourcing
- Service contracts and retainer fees
- Sales and customer service operations
- Managed service fees and performance-linked billing
- Implementation and integration work
- Project-based professional services
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
optimise-it GmbH
IAB vendor record: 1064
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about optimise-it
What is optimise-it?
optimise-it is a German provider of enterprise chat, messaging and contact centre software, combined with outsourced customer communication services.
Who uses optimise-it?
Its customers are enterprises, mid-market firms, customer service teams, sales teams and contact centre operators that need omnichannel customer communication tools or outsourced operations.
How does optimise-it make money?
It earns revenue from SaaS subscriptions for its communication software and from managed service contracts for sales, customer service and dialogue marketing operations.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
12 publicly documented primary sources and citations linked across the market graph.
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