optimise-it
optimise-it is a enterprise chat software and outsourced customer communication services.
Analyst Perspective
optimise-it is a German enterprise software and managed services provider focused on digital customer communication, contact centre workflows and dialogue marketing. Its core proprietary product is the Realperson Chat Suite, an omnichannel platform covering live chat, messaging, in-app communication, video chat, co-browsing and chatbot-enabled automation, with integrations into CRM and other enterprise systems. In addition to software, the company also offers outsourced sales, customer service and dialogue marketing operations.
Analyst Signal Briefing
Archived (Stand: 2 Jul 2026)No new strategic signals in the last 90 days. Showing historical briefing.
optimise-it has transitioned to the new corporate branding of Ströer X GmbH, launching a refreshed identity and logo to reflect its position within the Ströer Group. This rebranding highlights the company’s specialisation in dialogue marketing, customer experience, and digital transformation. In addition to these structural changes, the firm has expanded its service offerings to include webinars and online training.
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Key insights about optimise-it
Category Differentiation
optimise-it is not an adtech buying platform or media agency. It is a German enterprise customer communication software and outsourced dialogue services provider focused on chat, messaging and contact centre workflows.
optimise-it: About
The company operates a hybrid model combining proprietary enterprise software with managed service delivery. It creates value by helping organisations centralise digital customer interactions, automate selected service and sales workflows, and outsource parts of customer acquisition and support. Revenue is generated both from recurring access to software platforms and from operational service contracts tied to contact centre, sales and customer care execution.
How optimise-it Works & Monetises
Business model analysis and core revenue streams
optimise-it uses a hybrid monetisation model. Its software products are sold on a SaaS basis, likely through recurring subscription pricing linked to seats, modules, usage or interaction volumes. Its managed offerings generate service revenue through outsourcing contracts, project fees, per-agent or per-interaction billing, and potentially performance-linked commercial terms for sales and lead generation programmes. Additional monetisation likely comes from implementation, integration and consulting work around enterprise deployments.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (optimise-it)
New Service Offering: Global Remote Services
The navigation menu now includes a 'Global Remote Services' link, indicating a new service line or expansion into remote services.
Read original sourceUnsere Standorte
In Version B, a new link to 'Unsere Standorte' has been added under the 'Der X-Faktor' section, providing information about the company's locations.
Read original sourceAU Online Ad Spend Climbs 33%
This APAC ad-tech update highlights a 33% YoY surge in Australian online ad spend to AUD 1.57 billion in Q3, with displays, video, and mobile components driving growth. It covers Kantar Media securing a five-year Thai TV ratings contract with MRDA to deliver multi-platform ratings from 2017, including a 3,000-household panel and cross-device metrics. Dentsu purchases a 70% stake in JaymeSyfu Philippines, merging it with Dentsu Philippines and rebranding as Dentsu JaymeSyfu, with an option to acquire the remaining 30%. Optimise opens a Singapore office as part of its APAC expansion, citing over 1 million monthly transactions in October and clients Redmart, Lazada, and Agoda. Lotame appoints Alex Sibois as APAC managing director, based in Singapore and reporting to CRO Kevin Kohn, to accelerate growth across the region.
Read original sourceoptimise-it: Frequently Asked Questions
What is optimise-it?
optimise-it is a German provider of enterprise chat, messaging and contact centre software, combined with outsourced customer communication services.
Who uses optimise-it?
Its customers are enterprises, mid-market firms, customer service teams, sales teams and contact centre operators that need omnichannel customer communication tools or outsourced operations.
How does optimise-it make money?
It earns revenue from SaaS subscriptions for its communication software and from managed service contracts for sales, customer service and dialogue marketing operations.
Company Facts
- Founded
- 2002
- Headquarters
- Kehrwieder 9, 20457 Hamburg, Germany
- Core Segment
- MarTech Vendor
- Company Size
- 10–49
- Official Link
- optimise-it.de