ASAPP
ASAPP is a aI-native customer experience software for enterprise contact centres.
Analyst Perspective
ASAPP, Inc. is a private US enterprise software company that develops AI-native customer experience and contact centre products. Its core offering is a customer experience platform that unifies interaction data, automation, governance and integrations, alongside conversational AI products for chat, messaging and voice-based customer service workflows. The company is focused on large enterprise contact centres, especially environments that require compliance controls and integration with existing systems rather than full platform replacement. ASAPP makes money through recurring software fees paid by enterprise customers for access to its platform and AI modules, with pricing likely shaped by deployment scope, interaction volume and enabled automation capabilities. Its products are used by customer experience leaders, contact centre operations teams and enterprise IT teams seeking to automate service workflows, augment human agents and improve resolution efficiency.
Analyst Signal Briefing
Updated: 2 Jul 2026ASAPP has appointed Somesh Khanna as Non-Executive Chair and expanded its Customer Experience Platform with five purpose-built AI agents designed for autonomous end-to-end customer service. The company also integrated “Continuous Red Teaming” to enhance enterprise trust and stress-test AI behaviour before deployment. These technical advancements coincide with updates to ASAPP’s corporate disclosures, including the removal of a prominent customer reference to the “world’s largest airline” from its official website.
Explorer Tier
Start exploring for free
Start with public company intelligence. Save companies, build your first watchlist, and unlock deeper strategic insights when you are ready.
- View public Company Profiles
- Save/watch companies
- Build your first Watchlist
- Access additional market signals
Key insights about ASAPP
Category Differentiation
ASAPP is an enterprise customer experience and contact centre software vendor, not an advertising technology platform or consumer app. It competes more directly with contact centre and conversational AI vendors than with marketing campaign tools.
ASAPP: About
ASAPP operates a B2B enterprise SaaS model. It builds proprietary software for customer service operations and sells platform access to enterprises that need workflow automation, conversational interfaces, agent augmentation and operational oversight. The value proposition is improved customer service efficiency and consistency through a unified platform that can sit on top of existing enterprise systems, which reduces migration friction for large contact centres.
How ASAPP Works & Monetises
Business model analysis and core revenue streams
ASAPP uses a SaaS monetisation model centred on recurring enterprise subscription or licence fees for its customer experience platform and AI products. The provided product data indicates customised pricing based on deployment scope, interaction volume, automation level and selected modules such as AI agents, messaging and analytics, implying a mix of contracted platform fees and usage-linked charges.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Recent Signals (ASAPP)
ASAPP appoints Somesh Khanna as Non-Executive Chair; removes 'World's Largest Airline' customer reference from website
Somesh Khanna's title changed from Board Member to Board Member and Non-Executive Chair. Additionally, the company removed a prominent customer reference to 'World's Largest Airline' from its About page.
Read original sourceSomesh Khanna named Non-Executive Chair of ASAPP Board
Somesh Khanna's board role changed from Board Member to Board Member and Non-Executive Chair, as noted on ASAPP's company page.
Read original sourceASAPP Appoints Somesh Khanna as Chairman of its Board of Directors
ASAPP announces the appointment of Somesh Khanna as Chairman of its Board of Directors.
Read original sourceASAPP: Frequently Asked Questions
What is ASAPP?
ASAPP is a private enterprise software company that provides AI-native customer experience and contact centre products for large organisations.
Who uses ASAPP?
Its direct users and buyers are enterprise contact centres, customer service teams, CX leaders and IT teams, especially in regulated industries.
How does ASAPP make money?
It earns revenue through recurring enterprise software fees, with pricing likely tailored by deployment scope, modules and interaction volume.
Company Facts
- Founded
- 2015
- Headquarters
- ONE WORLD TRADE CENTER, 80TH FLOOR, NEW YORK, NY 10007
- Core Segment
- B2B SaaS Provider
- Company Size
- 201–500
- Official Link
- asapp.com