LINK Mobility
Enterprise messaging and customer engagement software for business communications.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- LINK Mobility Group Holding ASA
- Entity type
- COMPANY
- Founded
- 2018
- Headquarters
- Gullhaug Torg 5, 0484 Oslo, Norway
- Company size
- 501–1,000
- Market role
- AdTech Vendor
- Ticker
- LINK (OSE)
- Official website
- linkmobility.com
What LINK Mobility does
The company operates a B2B cloud communications and customer engagement model. It provides enterprises with messaging infrastructure, APIs and software tools to run transactional, service and marketing communications across multiple channels. Value is created through carrier connectivity, compliance handling, software workflow orchestration and the ability to centralise messaging operations in one platform. The model is partly infrastructure-like, driven by message throughput, and partly software-like, driven by subscriptions and platform upsell.
Category differentiation
LINK Mobility is a B2B enterprise messaging and communications software provider, not a consumer mobile network or social messaging app. It competes more directly with CPaaS vendors than with traditional email-only marketing tools.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
LINK Mobility is a publicly listed Norwegian business communications software provider focused on enterprise messaging and customer engagement. Its core platform enables organisations to send and manage business communications across SMS, WhatsApp, RCS and email, combining messaging APIs with campaign and workflow tools. The company primarily serves enterprises, brands, marketing teams and other organisations that require compliant, large-scale multi-channel messaging infrastructure. Its revenue model combines high-volume usage-based CPaaS income with recurring SaaS fees from adjacent software products such as marketing automation, message design, conversational automation and messaging-based payment workflows. The business has expanded its product breadth and geographic footprint through acquisitions, adding email, customer data, chatbot, voice and regional messaging capabilities to increase cross-sell and raise software mix beyond pure message traffic.
Company news briefing
Briefing updated:
Following its acquisition of KPM Solutions and recognition as an RCS leader, LINK Mobility has reported a growth inflection point, returning to organic gross profit growth. This transition is driven by a strategic shift towards high-margin CPaaS and AI-powered engagement, alongside the successful integration of SMSPortal. While parent company Abry Partners continues to support its portfolio assets, LINK Mobility has also had its near- and long-term net-zero emissions targets validated by the Science Based Targets initiative.
Business model & monetisation
LINK Mobility monetises through a blended model. The primary layer is usage-based CPaaS pricing, where enterprise customers pay per message, per channel interaction or per API-driven communication across SMS, WhatsApp, RCS and email. Pricing varies by traffic volume, geography, carrier relationships and channel economics. A secondary layer comes from SaaS subscription fees for products such as MyLINK MarketingPlatform, Studio, Connect and payment workflows, often sold alongside messaging commitments, negotiated enterprise contracts and volume discounts.
- A2P enterprise messaging traffic
- Usage-based CPaaS pricing per message or interaction
- Marketing automation software
- SaaS / software subscription
- Conversational automation and chatbot software
- SaaS / software subscription
- Message design and campaign tools
- SaaS / software subscription
- Messaging-based payment workflows
- Software and transaction-linked fees
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- CM.com
B2B platform for messaging, marketing, payments, and ticketing.
- Flam
AI platform for immersive ads, commerce and conversational experiences.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
LINK Mobility's climate targets validated by the Science Based Targets initiative
Recorded impact score: 3/5
The Science Based Targets initiative has validated LINK Mobility’s near-term, long-term and net-zero greenhouse gas emission reduction targets.
Investor Presentation Released: LINK Mobility
financials · Recorded impact score: 4/5
AI parsed presentation narrative: LINK Mobility is reporting a 'growth inflection' point as it returns to organic gross profit growth, driven by a strategic shift toward high-margin CPaaS and AI-powered customer engagement. Management is leveraging a strong M&A pipeline and the successful integration of SMSPortal to offset volatility in traditional global messaging and accelerate the transition to richer, contextual communication channels. Key tailwinds mentioned: AI-Powered Engagement, Rich Messaging Adoption.
The Goldman Sachs Group, Inc. Disclosure in LINK MOBILITY GROUP HOLDING ASA- 10th July 2026
Recorded impact score: 3.5/5
Disclosure of major holdings by The Goldman Sachs Group, Inc. in LINK Mobility Group Holding ASA.
Explore company relationships
Questions about LINK Mobility
What is LINK Mobility?
LINK Mobility is a Norwegian-listed B2B communications software company that provides enterprise messaging, automation, chatbot and payment-related messaging products.
Who uses LINK Mobility?
Its customers are businesses, especially enterprises, brands, marketing teams, CRM teams, merchants and organisations that need multi-channel customer communication infrastructure.
How does LINK Mobility make money?
It earns money mainly from usage-based messaging traffic and also from SaaS subscriptions for automation, design, chatbot and payment workflow products.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
26 publicly documented primary sources and citations linked across the market graph.
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