Observed Signal · Sep 17, 2026 · Corporate Update · Source: ActiveCampaign · Impact: 3/5
Meet the 2026–2027 ActiveCampaign Customer Advisory Board
ActiveCampaign announced on September 17, 2026 the 2026–2027 cohort of its Customer Advisory Board, consisting of 29 customers and partners from diverse industries, company sizes, and regions. The program is entering its fourth year, having run since 2023, and members meet regularly with leadership, gain early access to in-development features, and help stress-test roadmap ideas. The board serves as a direct feedback channel influencing ActiveCampaign's product and customer experience.
This matters because the Customer Advisory Board gives ActiveCampaign direct, structured customer feedback that shapes its product roadmap, ensuring the platform evolves to meet real needs across a broad range of industries and use cases.
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Key Takeaways & Evidence Grounding
- ActiveCampaign announced the 2026–2027 Customer Advisory Board cohort on September 17, 2026.
- The cohort comprises 29 customers and partners from a wide range of industries, company sizes, and regions.
- The Customer Advisory Board program is in its fourth year, running since 2023.
- Board members meet regularly with ActiveCampaign's leadership team and get early hands-on access to features still in development.
- The board acts as a direct feedback channel that influences ActiveCampaign's product and customer experience.
Connected Companies & Entities
“ActiveCampaign is the marketing automation platform that announced its 2026–2027 Customer Advisory Board cohort of 29 customers and partners...”
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
ActiveCampaign Unveils Game-Changing Autonomous AI for Marketers
ActiveCampaign announced two first-to-market AI capabilities at its Spring 2026 Innovation Keynote (April 8): agent-to-user AI that proactively monitors performance and recommends actions, and brand-level AI personalization that lets businesses configure AI behavior and voice across the platform. Branded as Active Intelligence, the features include AI Performance Intelligence, AI Content Optimization, and Autonomous Campaign Optimization to continuously analyze campaigns and propose optimizations. The platform also introduces custom AI instructions (AI Behavior Customization) for SMBs and agencies to set brand priorities and tone. ActiveCampaign cited recent growth via the acquisition of Feedback Intelligence and featured customer and partner panels during the keynote. Company executives presenting include Founder & CEO Jason VandeBoom and Chief Product & Technology Officer Chai Atreya.
ActiveCampaign Launches Active Intelligence: Wavelength, Marketing AI Tuned to Your Business, Not the Industry Average
ActiveCampaign launched Active Intelligence: Wavelength on August 27, 2026, an AI feature that uses over 500 signals from a business's own account to generate campaigns, segments, and recommendations. The company reports a 75% higher engagement rate for businesses using it and up to 17% lift in click-through rates, with immediate availability.
ADWEEK Launches Communications Vanguard for CCOs
ADWEEK announced Communications Vanguard, a new platform and community designed for C-level communications leaders to share strategies, convene, and access actionable content. The initiative, announced June 17, 2026, will debut with an inaugural Communications Vanguard Roundtable at ADWEEK House Cannes Lions on June 24 (2:45–3:15 p.m. CEST) in partnership with Burson, followed by a Communications Vanguard Luncheon at Brandweek. ADWEEK said the program will provide case studies, convening events, and opportunities for CCOs to bring a designated “Next Leader” to build networking and development pathways. The announcement includes commentary from Randa Stephan of Burson and is authored by Jenny Rooney of ADWEEK.
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