ONTH

MarTech Vendor · B2B SaaS Provider

Ontraport vs Thryv

Structured technology and market comparison · 2026

Direct Feature Comparison

Ontraport · vs · Thryv
Market Cluster / Sector
OntraportMarTech Vendor · B2B SaaS Provider
ThryvMarTech Vendor · B2B SaaS Provider
Platform Focus
Ontraport

All-in-one CRM and marketing automation software for SMBs.

Thryv

SMB software platform combining CRM, marketing, scheduling and payments.

Company Size
Ontraport50–200 employees
Thryv1,001–5,000 employees
Headquarters
OntraportUS
ThryvUS
Year Founded
Ontraport2008
Thryv1986

Analyze all overlapping signals and tech stacks for Ontraport and Thryv

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Comparison Analysis

What is the main difference between Ontraport and Thryv?

When comparing Ontraport and Thryv, both platforms operate within the Marketing Automation Platform, In-App, and B2B SaaS Provider ecosystem. Ontraport is positioned as All-in-one CRM and marketing automation software for SMBs, whereas Thryv focuses on SMB software platform combining CRM, marketing, scheduling and payments. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to Ontraport and Thryv?

When evaluating Ontraport and Thryv, enterprise buyers also consider other platforms in Marketing Automation Platform, In-App, and B2B SaaS Provider. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

How do the corporate scale, structure, and headquarters of Ontraport and Thryv compare?

Ontraport is headquartered in US (founded in 2008) with 50–200 employees. Thryv is based in US (founded in 1986) with 1,001–5,000 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.

Market Signals

Recent Market Signals & Activity: Ontraport vs Thryv

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

ON

Ontraport

Recent Signals

No recent market signals documented for Ontraport in the current tracking window.

TH

Thryv

Recent Signals

  • ·SEC APIfinancials

    8-K Financial Filing Analysis for Thryv (2026-09-14)

    On September 12, 2026, Thryv Holdings, Inc. entered into an Asset Purchase Agreement to divest its legacy directory operations to Coldwater YP, LLC, an affiliate of Carolwood, L.P., for $142 million in cash, subject to customary adjustments. The transaction encompasses the Yellow and White Pages print directories and their associated digital editions across the United States, Australia, and New Zealand, as well as Australia White Pages. This divestiture marks a major strategic milestone, allowing Thryv to shed its legacy marketing services footprint and fully transition into a pure-play SMB SaaS and software business.

    • Entered into an Asset Purchase Agreement on September 12, 2026, to sell legacy directory assets for $142 million in cash.
    • Divested assets include Yellow and White Pages print directories, digital directory editions in the US, Australia, and New Zealand, and Australia White Pages.
    • The purchaser is Coldwater YP, LLC, an affiliate of Carolwood, L.P., subject to customary closing conditions and adjustments.

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Ontraport and Thryv share across the market ecosystem.