Constant Contact
SMB marketing software for email, SMS, CRM and automation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Constant Contact, Inc.
- Entity type
- COMPANY
- Founded
- 1995
- Headquarters
- United States
- Company size
- 1,001–5,000
- Market role
- MarTech Vendor
- Official website
- constantcontact.com
What Constant Contact does
Constant Contact operates a B2B SaaS model centred on recurring subscriptions for digital marketing software. It creates value by giving smaller organisations an accessible all-in-one platform for campaign creation, contact management, automation, reporting, and customer communication across email, social, and SMS. The business extends this core platform through higher-priced CRM and lead management products, multi-account governance tools for distributed organisations, and attached advisory and creative services.
Category differentiation
This is a B2B marketing software company, not merely an email newsletter tool or a telecom messaging provider. It competes with SMB marketing and automation platforms rather than ad exchanges or media owners.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Constant Contact is a US-based marketing software company that sells cloud-based tools for email marketing, SMS campaigns, social publishing, contact management, automation, CRM, and event promotion. Its core proposition is ease of use for small and medium-sized organisations, with additional products for lead management, multi-location governance, and outsourced marketing support. The company primarily generates revenue through subscription software plans priced by feature tier and contact volume, with additional monetisation from premium CRM packages, SMS add-ons, and professional services. Its direct customers are businesses, nonprofits, franchises, agencies, and marketing teams rather than consumers. Following prior ownership changes, it now operates as an active standalone business backed by Clearlake.
Company news briefing
Briefing updated:
Following the launch of its "Great Needs Great" AI campaign, Constant Contact continues to align with parent Clearlake Capital's prioritisation of advanced technology. While integrating generative tools, leadership—including Chief Customer Officer Megan Anderson—is actively addressing industry challenges. Highlighting recent research, Constant Contact's Berit Block emphasised that strategic thinking remains the primary skill gap over AI adoption, warning that short-term commercial pressures frequently undermine long-term marketing effectiveness. This reinforces the company's advocacy for balancing automated efficiency with human-led creative judgement to drive sustainable growth.
Business model & monetisation
The core monetisation model is recurring SaaS subscription pricing with tiers based on functionality and contact database size. Additional revenue comes from SMS add-ons, premium Lead Gen & CRM plans, and attached managed services such as advisory support and creative execution. Discounts for nonprofits and annual prepayment support acquisition and retention, while usage-based scaling on contacts and sends increases account value over time.
- Core email marketing subscriptions
- Tiered SaaS pricing by features and contact list size
- Lead Gen & CRM plans
- Premium SaaS subscription
- SMS add-ons
- Add-on subscription
- Professional and advisory services
- Service fee / retainer
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Positive Group
European B2B software group for email, CRM and SEO.
- Sendoso
B2B platform for gifting, direct mail, and sending automation.
- Manychat
Conversational marketing software for automating social and messaging interactions.
- ActiveCampaign
Marketing automation and CRM SaaS for growing businesses.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Survey: Short-Term Pressures Undermine Marketing Effectiveness
Marketing Strategy · Recorded impact score: 2/5
A survey of 216 MiniMBA in Marketing alumni, conducted by The Drum and MiniMBA, reveals that short-term commercial pressures are the biggest organizational barrier to effective marketing. 28.4% of respondents identified these pressures as the primary obstacle, while 23.1% cited balancing long- and short-term growth as a major challenge. Marketers argue that the relentless demand for immediate results diverts budgets away from long-term brand building. Industry experts like Matthew Stevens of MOI Global and Berit Block of Constant Contact emphasize the difficulty of defending long-term investments in quarterly reviews. The findings suggest that short-termism is an organizational issue, requiring marketers to make a stronger commercial case for long-term strategy.
- 28.4% of marketers surveyed identified short-term commercial pressures as the biggest organizational barrier to good marketing.
- 23.1% said balancing long- and short-term growth was the biggest challenge facing marketers today.
Constant Contact Launches 'Great Needs Great' AI Campaign
Marketing Automation / MarTech · Recorded impact score: 2/5
Constant Contact launched "Great Needs Great," a national brand campaign positioning the company as an AI partner for small business growth. Developed with creative agency TBWA\Chiat\Day LA, the campaign spans linear and streaming television, streaming audio, digital video, social and highlights built-in AI features on Constant Contact's platform. The company says its AI can generate tailored email designs and content, recommend send times, segment contacts from prompts, build personalized weekly social plans, and provide a built-in chat assistant. Constant Contact cited proprietary data showing U.S. small business AI adoption rising from 26% in 2023 to 87% in 2026 and said the campaign will run on TV, Spotify, Pandora, SiriusXM, YouTube and paid social.
- Constant Contact launched a national brand campaign called "Great Needs Great".
- The campaign was developed with creative agency TBWA\Chiat\Day LA and spans television, streaming audio, digital video and social.
Founders Driving Short-Form Social Content
Influencer & Creator Marketing · Recorded impact score: 2/5
Brands are increasingly asking founders to create short-form social content to build authenticity, connect with customers, and support wholesale opportunities. Small-business founders are adopting a "creator" identity and often personally manage social accounts. Reports cited show short-form video delivers high ROI, but founders face challenges balancing content creation with day-to-day operations, maintaining brand-aligned authenticity, and resourcing production. Examples include Kostarina’s founder Katina Mountanos, women’s outdoor brand Seniq’s co-founders (who use analytics and Triple Whale), and Nick Stenson of Nick Stenson Beauty sharing personal and product-focused content.
- Katina Mountanos, founder and CEO of Kostarina, began posting short-form videos about olive oil and the category.
- A Constant Contact survey of over 5,000 people found nearly three out of four small business owners are adopting a 'creator' identity, and 47% personally manage their company’s social media presence.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Cloud Operations Engineer(Mid-Level) | Engineering / IT | Hybrid from Waltham, MA | |
| Principal Product Manager(Lead) | Product Management | Remote US or Remote Ontario |
Explore company relationships
Questions about Constant Contact
What is Constant Contact?
Constant Contact is a B2B marketing software company offering email marketing, SMS, social publishing, automation, CRM, event marketing, and related services.
Who uses Constant Contact?
Its users are mainly small businesses, nonprofits, marketers, franchises, agencies, and growing businesses that need accessible campaign and customer management tools.
How does Constant Contact make money?
It earns revenue from recurring software subscriptions, premium CRM plans, SMS add-ons, and paid advisory and creative services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
25 publicly documented primary sources and citations linked across the market graph.
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