GetResponse
All-in-one marketing automation and email platform for businesses.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- GetResponse S.A.
- Entity type
- COMPANY
- Founded
- 1998
- Headquarters
- al. Grunwaldzka 413, 80-309 Gdansk, Poland
- Company size
- 201–500
- Market role
- MarTech Vendor
- Official website
- getresponse.com
What GetResponse does
GetResponse operates a multi-product B2B SaaS model centred on a unified marketing platform. It creates value by consolidating email delivery, automation, landing pages, webinars, lead capture, e-commerce marketing and lightweight paid ads management into one account, reducing tool sprawl for customers. Revenue is generated mainly from recurring software subscriptions, with pricing expanding alongside customer contact volume, feature usage and higher-tier plans for more advanced requirements.
Category differentiation
GetResponse is a B2B marketing software vendor, not a consumer messaging app or a pure advertising agency. It is broader than a standalone email sender, but it is not evidenced here as a full independent enterprise CRM suite or open-web DSP.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
GetResponse is a Poland-based B2B software company providing a cloud marketing platform for businesses to run email marketing, marketing automation, landing pages, website building, webinars, lead generation and selected paid advertising workflows. Its core customers are small and medium businesses, marketers, e-commerce merchants, creators and agencies that want a single environment for customer acquisition, engagement and monetisation. The company primarily makes money through recurring SaaS subscriptions priced by feature tier and contact database size, with freemium and trial-led acquisition. It has expanded beyond email into a broader marketing suite and added AI-assisted content and recommendation capabilities, including through the acquisition of Recostream, to strengthen e-commerce personalisation and cross-sell more functionality within one account.
Company news briefing
Briefing updated:
GetResponse has introduced a revenue attribution feature for automation, enabling users to directly quantify the financial impact of email campaigns. This product enhancement follows company research highlighting that consumers prioritise email over social media for brand loyalty, despite many brands misaligning their strategies. Additionally, new industry recognitions as a leader in the enterprise and mid-market sectors reflect the platform's expanding service capabilities for larger organisations.
Business model & monetisation
GetResponse uses tiered subscription SaaS pricing with plans differentiated by feature access and database size. Commercial expansion comes from upselling into more advanced automation, webinars, e-commerce tools, monetisation features and enterprise-style MAX plans with custom pricing. The company also uses freemium access, free trials and annual commitment discounts to acquire users and improve retention and average revenue per account.
- Core marketing platform subscriptions
- Tiered SaaS pricing based on feature access and contact list size
- Higher-tier automation and monetisation features
- Subscription upsell
- Enterprise MAX plans
- Custom-priced software subscription
- Annual plan commitments
- Prepaid subscription with discount
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Mailchimp
SMB marketing automation and email platform owned by Intuit.
- Positive Group
European B2B software group for email, CRM and SEO.
- Brevo
B2B customer engagement suite for marketing, messaging, CRM and data.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about GetResponse
What is GetResponse?
GetResponse is a cloud-based B2B marketing platform for email marketing, automation, landing pages, webinars, lead generation and related campaign tools.
Who uses GetResponse?
It is used mainly by SMBs, marketers, e-commerce merchants, creators and agencies that want to manage customer acquisition and engagement in one platform.
How does GetResponse make money?
It makes money primarily through recurring subscription plans priced by features and contact list size, with upsells into higher tiers and custom enterprise plans.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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