GetResponse

GetResponse operates a multi-product B2B SaaS model centred on a unified marketing platform. It creates value by consolidating email delivery, automation, landing pages, webinars, lead capture, e-commerce marketing and lightweight paid ads management into one account, reducing tool sprawl for customers. Revenue is generated mainly from recurring software subscriptions, with pricing expanding alongside customer contact volume, feature usage and higher-tier plans for more advanced requirements.

GetResponse is a Poland-based B2B software company providing a cloud marketing platform for businesses to run email marketing, marketing automation, landing pages, website building, webinars, lead generation and selected paid advertising workflows. Its core customers are small and medium businesses, marketers, e-commerce merchants, creators and agencies that want a single environment for customer acquisition, engagement and monetisation.

The company primarily makes money through recurring SaaS subscriptions priced by feature tier and contact database size, with freemium and trial-led acquisition. It has expanded beyond email into a broader marketing suite and added AI-assisted content and recommendation capabilities, including through the acquisition of Recostream, to strengthen e-commerce personalisation and cross-sell more functionality within one account.