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COMPANY

team.blue

team.blue is a european SMB software and hosting platform with cross-sold digital tools.

Analyst Perspective

team.blue is a private European digital enablement group serving mainly small and medium-sized businesses with a broad portfolio of recurring software and infrastructure products. Its offering spans domain registration, hosting, managed WordPress, website creation, e-commerce enablement, marketing automation, privacy compliance, lead generation, booking, and payments-related tools. The company operates as a multi-brand platform assembled through mergers and acquisitions, with recent portfolio expansion into attribution and sales intelligence.

Analyst Signal Briefing

Archived (Stand: 2 Jul 2026)

No new strategic signals in the last 90 days. Showing historical briefing.

team.blue has implemented a significant leadership transition, appointing former Deputy CEO Claudio Corbetta as the new CEO. Corbetta, who previously led the founding entity Register Group, succeeds Jonas Dhaenens as he moves into the role of President. This executive reshuffle is further supported by the appointment of Dawn Marriott as Executive Chair, ensuring a structured evolution of the company's senior management team while maintaining continuity from its original founding leadership.

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Key insights about team.blue

Subsidiaries

team.blue operates a network including CookieFirst, Raidboxes, Metricool.

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Competitors

Key competitors include Wix, OVHcloud, GoDaddy.

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Similar Companies

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Acquisitions

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Category Differentiation

team.blue is not a single-purpose hosting brand or an advertising technology vendor. It is a broader SMB digital services platform spanning hosting, websites, compliance, marketing, commerce, and related SaaS tools.

team.blue: About

team.blue creates value by bundling the core tools needed for SMBs to launch, run, market, and scale an online business. It acquires and integrates specialised digital service brands, distributes them through a shared ecosystem, and increases customer lifetime value through packaging, upgrades, and cross-sell from basic web presence into marketing, compliance, commerce, and operational software.

How team.blue Works & Monetises

Business model analysis and core revenue streams

team.blue primarily monetises through recurring SaaS and subscription fees across hosting, website building, compliance, booking, and marketing products. It also generates revenue from bundled packages, tiered feature upgrades, premium managed services, commerce and payment-related transaction flows, and cross-selling additional software into an existing SMB customer base.

Revenue Channels

Hosting, domains, and website software subscriptionsSoftware Subscription
Marketing, compliance, and business productivity add-onsSoftware Subscription
Booking, commerce, and payments-related servicesPercentage Take-Rate
Managed and premium service upgradesSoftware Subscription

Side-by-Side Comparisons

Compare team.blue directly with top competitors

team.blue vs Wix→team.blue vs OVHcloud→team.blue vs GoDaddy→

Products & Services in Categories

Verified structural categorizations from the graph

team.blue: Key Subsidiaries & Acquisitions

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team.blue: Key Competitors & Alternatives

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Recent Signals (team.blue)

team.blueJul 10, 2026

team.blue marks 30 years with strong 2025 growth and new 'Year in Review' report

Added a new '30 years in the making' section highlighting key metrics: ARR, EBITDA, customer count, and founder retention, along with a link to the 2025 Year in Review PDF. The section reinforces the company's focus on AI-driven experiences and its acquisition strategy.

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team.blue: Frequently Asked Questions

What is team.blue?

team.blue is a private European digital services and SaaS group that helps SMBs launch, run, market, and scale their online businesses.

Who uses team.blue?

Its main customers are SMBs, entrepreneurs, agencies, resellers, service businesses, and merchants needing hosting, websites, compliance, marketing, booking, and commerce tools.

How does team.blue make money?

It mainly earns recurring subscription revenue from hosting and software products, with additional income from premium upgrades, bundled services, and some transaction-related commerce and payment flows.

Company Facts

Founded
2019
Headquarters
Skaldenstraat 121, 9042 Gent, Belgium
Core Segment
B2B SaaS Provider
Company Size
1,001–5,000
Official Link
team.blue