COMPANY

team.blue

team.blue is a european SMB software and hosting platform with cross-sold digital tools.

Analyst Perspective

team.blue is a private European digital enablement group serving mainly small and medium-sized businesses with a broad portfolio of recurring software and infrastructure products. Its offering spans domain registration, hosting, managed WordPress, website creation, e-commerce enablement, marketing automation, privacy compliance, lead generation, booking, and payments-related tools. The company operates as a multi-brand platform assembled through mergers and acquisitions, with recent portfolio expansion into attribution and sales intelligence.

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Key insights about team.blue

Subsidiaries

team.blue operates a network including CookieFirst, Raidboxes, iubenda.

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Competitors

Key competitors include Wix, OVHcloud, GoDaddy.

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Similar Companies

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Acquisitions

View companies acquired by team.blue over time.

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Category Differentiation

team.blue is not a single-purpose hosting brand or an advertising technology vendor. It is a broader SMB digital services platform spanning hosting, websites, compliance, marketing, commerce, and related SaaS tools.

team.blue: About

team.blue creates value by bundling the core tools needed for SMBs to launch, run, market, and scale an online business. It acquires and integrates specialised digital service brands, distributes them through a shared ecosystem, and increases customer lifetime value through packaging, upgrades, and cross-sell from basic web presence into marketing, compliance, commerce, and operational software.

How team.blue Works & Monetises

Business model analysis and core revenue streams

team.blue primarily monetises through recurring SaaS and subscription fees across hosting, website building, compliance, booking, and marketing products. It also generates revenue from bundled packages, tiered feature upgrades, premium managed services, commerce and payment-related transaction flows, and cross-selling additional software into an existing SMB customer base.

Revenue Channels

Hosting, domains, and website software subscriptionsSaaS / Software Subscription

Marketing, compliance, and business productivity add-onsSaaS / Software Subscription

Booking, commerce, and payments-related servicesPercentage Take-Rate (Media/FinTech/Marketplace)

Managed and premium service upgradesSaaS / Software Subscription

Side-by-Side Comparisons

Compare team.blue directly with top competitors

team.blue vs Wix→team.blue vs OVHcloud→team.blue vs GoDaddy→

Products & Services in Categories

Verified structural categorizations from the graph

Media Channel

Email & Newsletter Display, Web & Mobile Commerce & Retail Media Social & Digital Platforms

Technology

Marketing Automation Platform SEO, GEO & SEM Platform Email Service Provider (ESP)Consent Management Platform (Privacy)Payment Gateway & Orchestration Landing Page & Funnel Builder

team.blue: Key Subsidiaries & Acquisitions

CookieFirst
Consent management software for website privacy compliance and cookie control.
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Raidboxes
Managed WordPress hosting platform for agencies, developers and businesses.
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iubenda
Privacy and consent compliance SaaS for websites and apps.
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→ View full acquisition footprint

team.blue: Key Competitors & Alternatives

Wix
Website building and commerce software for businesses and creators.
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OVHcloud
European cloud infrastructure provider for compute, storage and managed services.
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GoDaddy
Domain, hosting and SMB web presence software provider.
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SiteGround
Managed hosting and website tools for businesses, developers, and creators.
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Squarespace
Subscription software for websites, commerce, domains and marketing.
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→ View full competitor landscape

Recent Signals (team.blue)

team.blueJun 10, 2026

Claudio Corbetta appointed CEO

Deputy CEO Claudio Corbetta was appointed CEO of team.blue, bringing over 25 years’ leadership experience, including as CEO of Register Group, one of the group’s founding companies.

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team.blueMay 29, 2026

team.blue Blog

New articles published on the team.blue blog, including insights on AI, ESG highlights, and founder stories.

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team.blueMay 11, 2026

Leadership Changes at team.blue

Claudio Corbetta was appointed CEO, with Jonas Dhaenens moving to President and Dawn Marriott becoming Executive Chair.

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team.blue: Frequently Asked Questions

What is team.blue?

team.blue is a private European digital services and SaaS group that helps SMBs launch, run, market, and scale their online businesses.

Who uses team.blue?

Its main customers are SMBs, entrepreneurs, agencies, resellers, service businesses, and merchants needing hosting, websites, compliance, marketing, booking, and commerce tools.

How does team.blue make money?

It mainly earns recurring subscription revenue from hosting and software products, with additional income from premium upgrades, bundled services, and some transaction-related commerce and payment flows.

Company Facts

Founded: 2019
Headquarters: Skaldenstraat 121, 9042 Gent, Belgium
Core Segment: B2B SaaS Provider
Company Size: 1,001–5,000
Official Link: team.blue