team.blue
European SMB software and hosting platform with cross-sold digital tools.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2019
- Headquarters
- Skaldenstraat 121, 9042 Gent, Belgium
- Company size
- 1,001–5,000
- Market role
- B2B SaaS Provider
- Official website
- team.blue
What team.blue does
team.blue creates value by bundling the core tools needed for SMBs to launch, run, market, and scale an online business. It acquires and integrates specialised digital service brands, distributes them through a shared ecosystem, and increases customer lifetime value through packaging, upgrades, and cross-sell from basic web presence into marketing, compliance, commerce, and operational software.
Category differentiation
team.blue is not a single-purpose hosting brand or an advertising technology vendor. It is a broader SMB digital services platform spanning hosting, websites, compliance, marketing, commerce, and related SaaS tools.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
team.blue is a private European digital enablement group serving mainly small and medium-sized businesses with a broad portfolio of recurring software and infrastructure products. Its offering spans domain registration, hosting, managed WordPress, website creation, e-commerce enablement, marketing automation, privacy compliance, lead generation, booking, and payments-related tools. The company operates as a multi-brand platform assembled through mergers and acquisitions, with recent portfolio expansion into attribution and sales intelligence.
Company news briefing
Briefing updated:
Building upon its recent leadership transition under CEO Claudio Corbetta and Executive Chair Dawn Marriott, team.blue celebrated its 30th anniversary alongside strong 2025 financial growth metrics across ARR, EBITDA, and customer count. The company continues to advance its core strategic initiatives through an ongoing enterprise-wide AI transformation, as detailed in its recent AI-focused updates. Furthermore, team.blue published its comprehensive 2025-26 Impact Report to highlight ongoing sustainability and social responsibility measures.
Business model & monetisation
team.blue primarily monetises through recurring SaaS and subscription fees across hosting, website building, compliance, booking, and marketing products. It also generates revenue from bundled packages, tiered feature upgrades, premium managed services, commerce and payment-related transaction flows, and cross-selling additional software into an existing SMB customer base.
- Hosting, domains, and website software subscriptions
- Software Subscription
- Marketing, compliance, and business productivity add-ons
- Software Subscription
- Booking, commerce, and payments-related services
- Percentage Take-Rate
- Managed and premium service upgrades
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- SiteGround
Managed hosting and website tools for businesses, developers, and creators.
- Thryv Australia
SMB software platform for CRM, marketing, scheduling and payments.
- Squarespace
Subscription software for websites, commerce, domains and marketing.
- Newfold Digital
Portfolio of hosting, domain and website software brands.
- group.one
European SMB software group spanning hosting, WordPress and business tools.
Side-by-side comparisons
Subsidiaries & acquisitions
- CookieFirst
Consent management software for website privacy compliance and cookie control.
- Raidboxes
Managed WordPress hosting platform for agencies, developers and businesses.
- Metricool
Social media management and analytics SaaS for marketers and agencies.
- iubenda
Privacy and consent compliance SaaS for websites and apps.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Belgian Construction Tech Spotable Raises €4M for Expansion
Financing · Recorded impact score: 1/5
Spotable, a Ghent-based construction technology startup, has secured €4 million in seed funding. The investment, arranged by The Harbour, includes participation from Jonas Dhaenens (team.blue), Christophe Morbee (NewSchool.vc), the family office of Hilde Cloostermans and Philip Corens, and Arne Vandendriessche. Founded in 2024, Spotable develops AI-powered software for roofers to digitize measuring and quoting processes. The platform uses geographic data to create 3D building models, calculate material quantities, generate quotes, and support ordering. The company plans to use the funds for product development and international expansion, targeting France and Germany after initial success in Belgium and the Netherlands, and is also entering the US market.
- Spotable raised €4 million in seed funding.
- The round was arranged by investment broker The Harbour.
AI at the Core: behind the scenes at team.blue's AI transformation
Recorded impact score: 3/5
New blog post published on September 18, 2026, detailing team.blue's AI transformation efforts.
Evolving for Impact: team.blue's 2025-26 Impact Report
Recorded impact score: 3/5
team.blue published its 2025-26 Impact Report, highlighting its sustainability and social impact initiatives.
team.blue marks 30 years with strong 2025 growth and new 'Year in Review' report
Recorded impact score: 4/5
Added a new '30 years in the making' section highlighting key metrics: ARR, EBITDA, customer count, and founder retention, along with a link to the 2025 Year in Review PDF. The section reinforces the company's focus on AI-driven experiences and its acquisition strategy.
Explore company relationships
Questions about team.blue
What is team.blue?
team.blue is a private European digital services and SaaS group that helps SMBs launch, run, market, and scale their online businesses.
Who uses team.blue?
Its main customers are SMBs, entrepreneurs, agencies, resellers, service businesses, and merchants needing hosting, websites, compliance, marketing, booking, and commerce tools.
How does team.blue make money?
It mainly earns recurring subscription revenue from hosting and software products, with additional income from premium upgrades, bundled services, and some transaction-related commerce and payment flows.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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