CookieFirst
CookieFirst is a consent management software for website privacy compliance and cookie control.
Analyst Perspective
CookieFirst is a Netherlands-based consent management software brand operated by Digital Data Solutions B.V. It provides a cloud-based consent management platform for websites to collect, manage and document user consent for cookies and tracking technologies. Core capabilities include automated cookie scanning, multilingual policy generation, configurable consent banners, consent logging and integrations with tools such as Google Tag Manager, Google Consent Mode v2 and Microsoft UET consent mode. The company sells primarily to businesses that run websites and need privacy compliance workflows, including website owners, publishers, marketing teams, developers and agencies. It generates revenue through tiered SaaS subscriptions priced by the number of domains and monthly page views, with a free entry tier and higher-value enterprise packages that add API integrations, audit trails and white-labelling.
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Key insights about CookieFirst
Category Differentiation
CookieFirst is a consent management platform for websites, not a general web analytics tool or a consumer browser product. It competes with CMP vendors such as Cookiebot and OneTrust rather than ad networks or data brokers.
CookieFirst: About
CookieFirst operates a B2B SaaS model centred on website privacy compliance. The platform creates value by helping organisations deploy consent banners, scan websites for cookies, maintain consent records and support regulatory compliance requirements such as GDPR and CCPA. Commercially, it converts website traffic and domain complexity into recurring subscription revenue, with larger customers paying for broader usage, enterprise integrations and agency-oriented features such as white-labelling.
How CookieFirst Works & Monetises
Business model analysis and core revenue streams
The company uses a subscription SaaS model with tiered pricing based on usage, specifically the number of domains and monthly page views. It appears to combine freemium acquisition with self-serve paid plans and custom-priced enterprise contracts. Additional monetisation levers include enterprise API support, audit trail functionality and white-labelling for agencies and resellers.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Technology
Company Facts
- Founded
- 2019
- Headquarters
- Plantage Middenlaan 42a, 1018 DH Amsterdam
- Core Segment
- MarTech Vendor
- Company Size
- <10
- Official Link
- cookiefirst.com