COMPANY

CookieFirst

CookieFirst is a consent management software for website privacy compliance and cookie control.

CookieFirst operates in the MarTech Vendor segment.

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Distinction

CookieFirst is a consent management platform for websites, not a general web analytics tool or a consumer browser product. It competes with CMP vendors such as Cookiebot and OneTrust rather than ad networks or data brokers.

Founded
2019
Headquarters
Plantage Middenlaan 42a, 1018 DH Amsterdam
Core Segment
MarTech Vendor
Company Size
<10
Official Links
Website
Verified
2026-04-22

CookieFirst: About

CookieFirst operates a B2B SaaS model centred on website privacy compliance. The platform creates value by helping organisations deploy consent banners, scan websites for cookies, maintain consent records and support regulatory compliance requirements such as GDPR and CCPA. Commercially, it converts website traffic and domain complexity into recurring subscription revenue, with larger customers paying for broader usage, enterprise integrations and agency-oriented features such as white-labelling.

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CookieFirst: Market Position

CookieFirst is a Netherlands-based consent management software brand operated by Digital Data Solutions B.V. It provides a cloud-based consent management platform for websites to collect, manage and document user consent for cookies and tracking technologies. Core capabilities include automated cookie scanning, multilingual policy generation, configurable consent banners, consent logging and integrations with tools such as Google Tag Manager, Google Consent Mode v2 and Microsoft UET consent mode.

The company sells primarily to businesses that run websites and need privacy compliance workflows, including website owners, publishers, marketing teams, developers and agencies. It generates revenue through tiered SaaS subscriptions priced by the number of domains and monthly page views, with a free entry tier and higher-value enterprise packages that add API integrations, audit trails and white-labelling.

CookieFirst: Frequently Asked Questions

What is CookieFirst?

CookieFirst is a website consent management platform that helps organisations collect, manage and document user consent for cookies and tracking technologies.

Who uses CookieFirst?

It is used by website owners, publishers, marketing teams, developers, agencies and enterprises that need privacy compliance and consent controls on their sites.

How does CookieFirst make money?

It makes money through recurring SaaS subscriptions, with pricing based mainly on the number of domains and monthly page views, plus enterprise and white-label packages.

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