Cookiebot

The company creates value by helping organisations operationalise privacy compliance and consent collection across digital channels, then extending that position into adjacent data governance and measurement products. Revenue is largely recurring and software-led: customers adopt the CMP for compliance, integrate it into their websites or apps, and may expand into related modules such as server-side tracking, preference management and first-party data activation. This makes the platform both a compliance tool and a control point for marketing data flows.

Cookiebot is the consent management product brand of Usercentrics A/S, headquartered in Denmark. It provides software for collecting, managing and documenting user consent across websites, apps and connected TV environments, with adjacent products for server-side tracking, consent-aware data activation and privacy preference management. Its customers are businesses that operate digital properties and need to comply with privacy rules while maintaining measurement and marketing workflows.

The business primarily generates revenue through recurring SaaS subscriptions priced by usage, such as sessions, domains or traffic volume, with free entry tiers and higher-value enterprise contracts. Additional monetisation comes from premium modules and managed privacy-compliant measurement products. Cookiebot is not an ad network or consumer app; it is privacy and consent infrastructure sold to website operators, publishers, advertisers, app publishers and privacy-focused enterprise teams.