Cookiebot
Consent management software for websites, apps and CTV.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Usercentrics A/S
- Entity type
- COMPANY
- Headquarters
- Havnegade 39, 1058 Copenhagen, Denmark
- Market role
- MarTech Vendor
- Official website
- cookiebot.com
What Cookiebot does
The company creates value by helping organisations operationalise privacy compliance and consent collection across digital channels, then extending that position into adjacent data governance and measurement products. Revenue is largely recurring and software-led: customers adopt the CMP for compliance, integrate it into their websites or apps, and may expand into related modules such as server-side tracking, preference management and first-party data activation. This makes the platform both a compliance tool and a control point for marketing data flows.
Category differentiation
Cookiebot is not a standalone adtech media platform or browser cookie itself; it is a consent management software brand within Usercentrics A/S. It competes with privacy compliance vendors rather than with ad exchanges, SSPs or consumer browsers.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Cookiebot is the consent management product brand of Usercentrics A/S, headquartered in Denmark. It provides software for collecting, managing and documenting user consent across websites, apps and connected TV environments, with adjacent products for server-side tracking, consent-aware data activation and privacy preference management. Its customers are businesses that operate digital properties and need to comply with privacy rules while maintaining measurement and marketing workflows. The business primarily generates revenue through recurring SaaS subscriptions priced by usage, such as sessions, domains or traffic volume, with free entry tiers and higher-value enterprise contracts. Additional monetisation comes from premium modules and managed privacy-compliant measurement products. Cookiebot is not an ad network or consumer app; it is privacy and consent infrastructure sold to website operators, publishers, advertisers, app publishers and privacy-focused enterprise teams.
Business model & monetisation
Monetisation is primarily SaaS subscription revenue based on usage metrics such as sessions, domains, page views or traffic volume. The company uses tiered pricing, including free or low-entry self-service plans and custom enterprise agreements. It also monetises premium add-ons and managed solutions, including server-side tracking, consent-aware measurement integrations and audience activation capabilities.
- CMP subscription plans
- Software Subscription
- Enterprise custom contracts
- Software Subscription
- Server-side tracking and managed signal products
- Pay-per-Use
- Preference management and audience activation add-ons
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Cookiebot
What is Cookiebot?
Cookiebot is a consent management software product used to collect, manage and document user consent on websites, apps and related digital properties.
Who uses Cookiebot?
It is used by website operators, publishers, marketers, app teams, privacy teams and other businesses that need privacy-compliant consent workflows.
How does Cookiebot make money?
It makes money primarily through recurring SaaS subscriptions priced by usage tiers, with additional revenue from enterprise plans and adjacent privacy-compliant tracking products.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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