COMPANY

Cookie Information

Cookie Information is a consent management and privacy analytics software for websites.

Analyst Perspective

Cookie Information is a Danish B2B software company providing a consent management platform and privacy-focused website analytics. Its core product helps organisations collect, manage and document user consent for cookies and tracking technologies, while its analytics module measures site behaviour in a privacy-aware way and aims to recover insight lost when users decline cookies. The company makes money through recurring SaaS subscriptions priced by domain, site scale and consent volume, with higher tiers and add-ons for analytics and enterprise needs. Its direct customers are website owners, marketing teams, digital analysts and organisations that need to balance privacy compliance with marketing measurement and data collection.

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Category Differentiation

Cookie Information is a privacy compliance and analytics software vendor, not a browser cookie database or a general-purpose advertising platform. It is closer to CMP and privacy analytics providers than to ad networks or data brokers.

Cookie Information operates a recurring B2B SaaS model. It provides compliance and measurement software embedded into customer websites, with value created through automated consent capture, cookie scanning, policy maintenance, reporting and privacy-safe analytics. Revenue expands as customers add domains, increase traffic and consent volumes, or adopt analytics and enterprise capabilities alongside the core consent platform.

How Cookie Information Works & Monetises

Business model analysis and core revenue streams

Cookie Information primarily monetises through SaaS subscriptions charged per domain and scaled by website size and consent volume. It uses tiered pricing for small sites through to enterprise deployments, adds revenue through analytics modules and advanced functionality, and supports conversion with free trials. This is mainly recurring subscription revenue with some usage-based scaling tied to monthly consent volumes.

Revenue Channels

Consent management subscriptionsTiered SaaS pricing per domain
Usage scaling from consent volumes and site sizeVolume-based subscription uplift
Privacy analytics moduleAdd-on SaaS subscription
Enterprise plansCustom contract pricing

Products & Services in Categories

Verified structural categorizations from the graph

ExchangeWireAug 12, 2025

Piwik PRO Opens UAE Data Centre for MENA Privacy Solutions

Piwik PRO, a privacy-first analytics platform provider, opened a new regional data centre in the United Arab Emirates to better serve customers across the Middle East and North Africa. The UAE facility expands Piwik PRO's hosting network beyond North America, Europe, and Hong Kong, enabling compliance with local and international privacy laws such as UAE PDPL, Hong Kong PDPO, and the GDPR while maintaining analytics quality. Wiktor Lewandowski, Head of DevOps & Security at Piwik PRO, described the launch as a turning point for region-specific privacy-compliant solutions. The article outlines factors powering the expansion, including government support via the UAE Digital Government Strategy 2025 and Smart Dubai, cloud adoption with regional facilities, economic diversification toward a knowledge-based economy, and security and compliance with data sovereignty requirements. It notes the UAE IDC market was almost USD 250 million in 2024 and is projected to double by 2032 with a 10.46% CAGR.

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ExchangeWireAug 5, 2025

Piwik PRO Revamps Pricing for Enhanced Privacy and Value

Piwik PRO announced a pricing overhaul to align with its privacy-first analytics platform. Effective August 4, 2025, the Core plan will be renamed and migrated to a new Business plan starting at €35 per month. The Enterprise offering is restructured into three tiers with a starting price of €366 per month when billed annually. All Business plan accounts will be hosted on an EU-operated cloud based in Sweden, reflecting a push toward data locality and GDPR-aligned hosting. The Business plan bundles analytics, tag management, a customer data platform, and a consent management platform (powered by Cookie Information), offering up to 2 million monthly actions and 25 months of data retention. Existing Core users can keep access until December 2025 with migration support, while CMP-only Cookie Information clients move to the Business plan on August 4, 2025. A Piwik PRO study notes that more than 40% of organizations are considering leaving U.S.-based marketing software.

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ExchangeWireJun 11, 2025

Unlock Privacy-Driven Analytics with Piwik PRO's Shopify App!

Piwik PRO launched a new Shopify app delivering privacy-focused analytics, featuring a built-in customer data platform (CDP) and cookieless tracking that integrates with Shopify checkout and product pages. The solution emphasizes data ownership, EU data storage, and regulatory compliance (GDPR/CCPA), with real-time, customizable dashboards and consent-management compatibility. The app aims to provide accurate, unsampled insights, allowing merchants to optimise campaigns while maintaining privacy. It is available in the Shopify App Store, with a free Core plan and an Enterprise upgrade; Shopify users can access Piwik PRO solutions, reaching over 1.7 million platform users.

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Company Facts

Founded
2017
Headquarters
Købmagergade 19, 1150 Copenhagen K, Denmark
Core Segment
AdTech Vendor
Company Size
10–49