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New York Tops San Francisco for Tech Talent — CBRE

A CBRE report finds New York's office market now hosts the most tech workers in the U.S. and Canada for the first time in 13 years of the analysis, with New York at 394,300 tech-talent jobs versus the San Francisco Bay Area's 375,730. Rapid growth in AI-related roles is a major factor: AI tech roles grew 45% year-over-year across the U.S. and Canada, with San Francisco and New York each adding more than 20,000 AI-specific jobs since mid-2025. As of June, CBRE counts 751,000 AI-related workers across the two countries, and AI roles now represent nearly one-third of U.S. tech-talent job listings. CBRE also reports increased office leasing in markets where AI workers are concentrated, including San Francisco, Manhattan, Boston and Seattle.

Hybrid CMOs Combine AI Speed with Human Judgment

This Adweek analysis by François Bazini and Laurent Florès argues that while frontier AI models can rapidly draft polished marketing plans, they often mislead by summarizing rather than synthesizing, favoring novelty, prioritizing superficially attractive ideas over economically relevant ones, and importing best-practice playbooks without necessary context. The authors recommend a "hybrid CMO" approach that combines AI's speed and analytics with experienced human judgment—what they call "scar tissue" from past failures. Their practical method: use AI to draft plans, then rigorously probe the model for its choices and assumptions, and apply a personal set of review questions derived from an executive's experience to improve and validate strategy.

AI Changing Tech Marketing — Iterable CEO Sam Allen

Adweek published an interview (Marketing Vanguard) with Sam Allen, CEO of Iterable, about how AI is reshaping marketing technology and the CMO role. Allen argues AI enables one-to-one personalization at scale but lacks organizational and historical context, so marketers must interrogate AI recommendations and combine them with human judgment. He advises hiring to fill capability gaps, not egos, and says creative origination remains a human strength even as AI handles optimization and execution. The piece references Allen’s prior roles at Salesforce, where he managed a $100 million marketing-technology budget and served as COO of global marketing. The article is presented as a short video/episode with host Jenny Rooney and was published on Aug. 20, 2026.