TrustArc

TrustArc Welcomes Global CBPR Updates

TrustArc applauded updates to the Global Cross-Border Privacy Rules (CBPR) Program Requirements released by the Global Forum Assembly. The revision increases Program Requirements (PRs) from 50 to 57 and updates three existing PRs, strengthening measures around harm prevention, individual choice and organizational accountability. TrustArc’s TRUSTe certification enables organizations to participate in the government-backed Global CBPR System, which includes member jurisdictions such as Australia, Canada, Japan, Mexico, the United States and the Dubai International Financial Centre (DIFC). TrustArc noted it has been an APEC Accountability Agent since 2013 and under the Global system since its 2025 launch, and committed to helping customers adopt the new requirements.

The Trade Desk Updates Privacy Policy for 2025

The Trade Desk published an updated privacy notice for its advertising Platform (Demand‑Side Platform), last updated March 13, 2026. The policy details the pseudonymous and device-level data the Platform collects (cookies, TDID, mobile advertising IDs, hashed emails, IP addresses, browsing history, inferred interests, location and device/browser signals), how data is collected (bid requests, pixels, SDKs, partner uploads), and the advertising purposes for processing (targeting, personalization, ad delivery, frequency capping, measurement, attribution, fraud detection and cross‑device graphing). It explains retention (pseudonymous data up to 18 months, aggregated/de‑identified storage up to 3 additional years; group interests seven days), international transfer mechanisms (EU‑U.S., UK‑U.S. and Swiss‑U.S. Data Privacy Frameworks, SCCs, APEC CBPR), disclosure categories (clients, service providers, lawful requests) and opt‑out channels (adsrvr.org, industry opt‑out pages, Global Privacy Control and device signals). The notice identifies The UK Trade Desk Ltd. as controller for EEA/UK/Switzerland and describes legal bases (consent, legitimate interest).

IAS Secures ISO 42001 Recertification, Leading in AI Standards

Integral Ad Science (IAS) received annual recertification for ISO/IEC 42001:2023 and expanded the scope to cover its use of artificial intelligence within its Quality Attention and Ad Fraud solutions. The audit was performed by Schellman. IAS says it remains the only digital ad verification provider with accredited ISO 42001 certification, a credential intended to demonstrate responsible, transparent AI governance across its measurement products. The article notes ISO/IEC 42001 is the first international standard for Artificial Intelligence Management Systems (AIMS). IAS also holds TrustArc’s Responsible AI certification and an Ethical AI certification from The Alliance for Audited Media. IAS reports processing more than 280 billion transactions daily and in December 2025 announced an AI assistant called IAS Agent focused on explainable AI.