Ketch
Privacy management software for consent, governance and compliance orchestration.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2020
- Headquarters
- 140 New Montgomery Street, 4th Floor
- Company size
- 50–200
- Market role
- MarTech Vendor
- Official website
- ketch.com
What Ketch does
Ketch operates a B2B SaaS model centred on privacy operations software. It creates value by helping organisations collect consent, enforce user preferences, automate data subject request workflows, map data environments, manage privacy risk and connect privacy controls to downstream marketing, identity and AI systems. Revenue is primarily generated from subscription access to the core platform and paid modules, with additional services revenue from on-demand regulatory guidance and related compliance support.
Category differentiation
Ketch is a B2B privacy management software provider, not a consumer app or general-purpose law firm. It is specifically focused on consent, privacy orchestration and related data governance workflows for organisations.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Ketch is a private US software company that provides privacy management and data permissioning software for businesses. Its platform centralises consent management, data subject request automation, data mapping, identity synchronisation, privacy risk reporting and AI governance, with integrations into CRM, CDP, analytics and broader marketing and data systems. The company primarily serves enterprise privacy, legal, compliance, marketing, engineering and data teams that need to operationalise consent and regulatory controls across websites, apps and backend systems. The business model is mainly subscription SaaS, with modular products sold as part of a broader privacy orchestration platform. Ketch also uses a free consent product to support self-serve adoption and appears to supplement software revenue with advisory and regulatory guidance services. Its value proposition is replacing fragmented privacy tooling with a more unified control layer that keeps organisational data permissioned and compliant.
Company news briefing
Briefing updated:
Ketch continues to advance its agentic privacy infrastructure, recently launching Iris, a patent-pending AI scanner for tracker discovery, and earning leadership status in Snowflake’s 2026 Modern Marketing Data Stack report. Building on the Ketch Agent Network and its preference management solutions, the firm is now championing engineering-led privacy enforcement to meet evolving US regulatory standards. This strategic focus prioritises the unification of opt-outs across cross-device profiles, ensuring that privacy obligations match advertising reach and identity-matching capabilities within complex partner ecosystems.
Business model & monetisation
The company monetises mainly through recurring SaaS subscriptions for its privacy management platform and associated modules. Commercial structure includes tiered or custom enterprise pricing based on feature set, integrations, scope and scale, plus expansion revenue from add-on capabilities such as AI governance, risk reporting and identity sync. Ketch also uses a free CMP tier as a product-led acquisition channel and generates supplementary managed-service revenue from regulatory guidance and GDPR representative support.
- Privacy management platform subscriptions
- Software Subscription
- Premium modules such as AI governance, risk reporting and identity sync
- Software Subscription
- Consent management free tier conversion
- Software Subscription
- Regulatory guidance and GDPR representative services
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Ketch Launches Iris Cohort-Based Cookie Scanner
Consent Management Platform (Privacy) · Recorded impact score: 3/5
Ketch, an AI privacy company, launched Iris, a patent-pending, cohort-based scanning algorithm designed to replace legacy cookie-scanning approaches. Iris uses AI-driven cohorting and signature-based grouping to cluster pages by observed tracker behavior rather than URL structure, enabling automatic discovery and re-cohorting as new page types or tests appear. The algorithm offers intelligent representative sampling, confirm-and-discover cycles that compound coverage over time, and hop-distance classification to distinguish first-party tags from downstream vendor trackers. Ketch positions Iris as a more stable, defensible approach to scanning that reduces reliance on random sampling and costly exhaustive scans, aimed at privacy and engineering teams managing web trackers and disclosures.
- Ketch unveiled Iris, a patent-pending, cohort-based scanning algorithm to replace legacy cookie scanning approaches.
- Iris applies AI-driven clustering to group pages by tracker behavior and deliver a complete view of cookies and trackers on a digital property.
Ketch earns Privacy & Consent Leader recognition in Snowflake's fifth annual Modern Marketing Data Stack report
Recorded impact score: 4/5
Ketch earns recognition at Cannes Lions 2026 as Snowflake's fifth edition spotlights the agentic marketing era, and the permissioned data required to succeed.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| CX Engineer(Mid-Level) | Engineering | Bengaluru | |
| Senior Manager, RevOps (Sales Ops)(Senior) | Operations | Remote - USA | |
| Backend Software Engineer(Mid-Level) | Engineering | San Francisco, California | |
| Enterprise Account Executive(Senior) | Sales | Remote - USA |
Explore company relationships
Questions about Ketch
What is Ketch?
Ketch is a B2B privacy management software company that helps organisations manage consent, data requests, privacy governance and related compliance workflows.
Who uses Ketch?
Its users include enterprise privacy, legal, compliance, marketing, engineering, data governance and AI teams, as well as smaller teams evaluating consent tools through its free tier.
How does Ketch make money?
Ketch mainly earns recurring subscription revenue from its privacy platform and modules, with additional income from advisory and regulatory guidance services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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