Ketch

Ketch operates a B2B SaaS model centred on privacy operations software. It creates value by helping organisations collect consent, enforce user preferences, automate data subject request workflows, map data environments, manage privacy risk and connect privacy controls to downstream marketing, identity and AI systems. Revenue is primarily generated from subscription access to the core platform and paid modules, with additional services revenue from on-demand regulatory guidance and related compliance support.

Ketch is a private US software company that provides privacy management and data permissioning software for businesses. Its platform centralises consent management, data subject request automation, data mapping, identity synchronisation, privacy risk reporting and AI governance, with integrations into CRM, CDP, analytics and broader marketing and data systems. The company primarily serves enterprise privacy, legal, compliance, marketing, engineering and data teams that need to operationalise consent and regulatory controls across websites, apps and backend systems.

The business model is mainly subscription SaaS, with modular products sold as part of a broader privacy orchestration platform. Ketch also uses a free consent product to support self-serve adoption and appears to supplement software revenue with advisory and regulatory guidance services. Its value proposition is replacing fragmented privacy tooling with a more unified control layer that keeps organisational data permissioned and compliant.