Didomi
Didomi is a b2B privacy platform for consent, preferences and compliance workflows.
Analyst Perspective
Didomi is a B2B privacy technology company that sells software for consent collection, preference management, privacy request handling, compliance monitoring and consent-aware server-side tagging. Its products are used across websites, mobile apps and connected TV environments to help organisations manage user permissions, enforce privacy choices and maintain regulatory compliance while preserving advertising and analytics workflows. The company primarily monetises through subscription software contracts priced by traffic volume, feature tier and enterprise support requirements. Its direct customers are enterprises, publishers, app developers and internal marketing, product, legal and privacy teams. Recent acquisitions and growth investment indicate a strategy of expanding from a consent management point solution into a broader privacy operations platform with stronger international reach.
Analyst Signal Briefing
Updated: 19 Aug 2026Didomi has evolved its "Opt for better" strategy, pivoting toward a renewed vision for high-quality, consented first-party data and server-side tracking integration following its Addingwell acquisition. The firm is aligning its technical roadmap with the IAB Tech Lab’s updated Privacy Standards, specifically the Global Privacy Protocol and Data Deletion Request Framework 2.0, to enhance ecosystem interoperability. These developments, alongside Q2 2026 product updates, reinforce Didomi’s commitment to regulatory compliance and its leadership within the European CMP Association.
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Key insights about Didomi
Category Differentiation
Didomi is a privacy and consent software vendor, not a media buyer, ad network or consumer-facing app. It competes in privacy infrastructure rather than general-purpose martech or cybersecurity.
Didomi: About
Didomi operates a B2B SaaS model centred on privacy and consent infrastructure. It creates value by helping organisations capture consent, manage user preferences, route tracking and vendor activity in a consent-aware way, and document compliance actions for audit and regulatory purposes. The platform is embedded into customers’ websites, apps and connected TV properties, which makes it operationally important and creates ongoing subscription value. Growth is supported by module expansion and acquisitions that widen the product suite and customer base.
How Didomi Works & Monetises
Business model analysis and core revenue streams
The company uses a SaaS subscription model. Pricing is primarily tied to Monthly Unique Visitors, feature tiers and enterprise support levels, with smaller entry tiers for lighter usage and customised enterprise contracts for larger deployments. Additional revenue comes from add-on modules such as preference management, compliance monitoring, privacy request workflows and server-side tagging, creating an upsell and cross-sell model within one platform.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Didomi: Key Subsidiaries & Acquisitions
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Enterprise privacy SaaS for consent, compliance and preference management.
Recent Signals (Didomi)
Server-side tracking changed the MarTech operating model
Data, Analytics and Marketing Technology Leader Shane Donnelly explores the ways in which marketing technology ownership evolved over the past decade, particularly amidst the emergence of server-side tracking.
Read original sourceIAB Tech Lab issues updated privacy standards
IAB Tech Lab updated its Privacy Standards Portfolio with proposed changes to the Global Privacy Protocol (GPP) and the finalized Data Deletion Request Framework (DDRF) Version 2.0. The GPP proposals — open for public comment through September 11, 2026 — align with the Fifth Amended and Restated Multi-State Privacy Agreement (MSPA) and simplify cross‑company privacy signaling by removing state‑by‑state MSPA support, Service Provider and Opt-Out Option modes, and secondary‑usage consents while streamlining notice and choice fields. DDRF v2.0, finalized after a 2025 comment period, standardizes deletion workflows, clarifies identity and deletion-request JSON Web Token (JWT) definitions, improves result feedback and troubleshooting, strengthens framework integrity, and permits implementation‑specific extensions. Developed by the Global Privacy Working Group and the Privacy Rearc Commit Group (PRCG), the updates aim to increase interoperability and consistency in regulatory compliance across the ad ecosystem.
Read original sourceQuarterly Product Update: Q2 2026
Didomi announces its quarterly product update for Q2 2026, highlighting new features and improvements.
Read original sourceDidomi: Frequently Asked Questions
What is Didomi?
Didomi is a B2B privacy software company that provides consent management, preference management, privacy request workflows, compliance monitoring and server-side tagging.
Who uses Didomi?
Its customers are enterprises, publishers, app developers and internal privacy, legal, marketing, product, analytics and engineering teams.
How does Didomi make money?
It earns revenue through SaaS subscriptions, typically priced by traffic volume, feature tiers, add-on modules and enterprise support requirements.
Company Facts
- Founded
- 2017
- Headquarters
- 137 Boulevard de Sébastopol, 75002 Paris
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- didomi.io