didomi.io

The business operates a horizontal enterprise SaaS model focused on data privacy and consent management for digital properties. It offers a cloud-hosted consent and preference management platform with additional modules including multi-regulation consent management across channels (web, mobile, AMP, CTV), preference management, compliance monitoring, privacy requests workflows and server-side tagging. The company creates value by enabling customers to comply with privacy regulations, reduce legal and operational risk, centralise consent and preference data, and reliably transmit those signals into advertising and marketing technology systems used for monetisation and analytics. Value is reinforced through integrations with tools such as Google Consent Mode and by supporting publishers’ ad-monetisation use cases, especially after acquiring a specialist publisher privacy vendor.

Didomi is a Paris-based software company providing cloud-based consent and data privacy management tools for organisations that collect and process user data across web, mobile and connected TV. Its platform focuses on consent management under regulations such as GDPR and CCPA, preference management, compliance monitoring, privacy requests handling and server-side tagging, with integrations into advertising and marketing technology stacks.

The company generates revenue by selling modular SaaS subscriptions to enterprises, publishers, app providers and brands that need to collect, store and prove user consent and preferences, and to enforce those decisions in their advertising, analytics and data workflows. It was venture-backed and later acquired by private equity firm Marlin Equity Partners, and has expanded its portfolio and publisher footprint through acquisitions such as Addingwell and Sourcepoint.