Didomi
Didomi is a b2B privacy platform for consent, preferences and compliance workflows.
Analyst Perspective
Didomi is a B2B privacy technology company that sells software for consent collection, preference management, privacy request handling, compliance monitoring and consent-aware server-side tagging. Its products are used across websites, mobile apps and connected TV environments to help organisations manage user permissions, enforce privacy choices and maintain regulatory compliance while preserving advertising and analytics workflows. The company primarily monetises through subscription software contracts priced by traffic volume, feature tier and enterprise support requirements. Its direct customers are enterprises, publishers, app developers and internal marketing, product, legal and privacy teams. Recent acquisitions and growth investment indicate a strategy of expanding from a consent management point solution into a broader privacy operations platform with stronger international reach.
Analyst Signal Briefing
Updated: 2 Jul 2026Didomi has bolstered its infrastructure capabilities through the acquisition of Addingwell, enabling clients to adopt server-side architectures for more robust privacy compliance amidst declining third-party cookies. The firm has also prioritised industry standardisation as a founding member of the newly established European CMP Association (ECMPA). Furthermore, the company formalised its sustainability commitments by releasing its inaugural ESG & Impact Report, which earned a silver medal from EcoVadis, reflecting its performance in environmental and social governance.
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Key insights about Didomi
Category Differentiation
Didomi is a privacy and consent software vendor, not a media buyer, ad network or consumer-facing app. It competes in privacy infrastructure rather than general-purpose martech or cybersecurity.
Didomi: About
Didomi operates a B2B SaaS model centred on privacy and consent infrastructure. It creates value by helping organisations capture consent, manage user preferences, route tracking and vendor activity in a consent-aware way, and document compliance actions for audit and regulatory purposes. The platform is embedded into customers’ websites, apps and connected TV properties, which makes it operationally important and creates ongoing subscription value. Growth is supported by module expansion and acquisitions that widen the product suite and customer base.
How Didomi Works & Monetises
Business model analysis and core revenue streams
The company uses a SaaS subscription model. Pricing is primarily tied to Monthly Unique Visitors, feature tiers and enterprise support levels, with smaller entry tiers for lighter usage and customised enterprise contracts for larger deployments. Additional revenue comes from add-on modules such as preference management, compliance monitoring, privacy request workflows and server-side tagging, creating an upsell and cross-sell model within one platform.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Didomi: Key Subsidiaries & Acquisitions
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Enterprise privacy SaaS for consent, compliance and preference management.
Recent Signals (Didomi)
Axeptio Reveals New Artistic CMP Design
Axeptio has unveiled a new artistic direction and redesigned website that positions consent interfaces as a branded, immersive marketing touchpoint. Building on a recent launch of an 'immersive CMP' that embeds video in cookie banners, the company says its platform now appears on more than 200,000 sites and apps and has recorded over 20 billion consent proofs globally. The redesign (published early June) emphasizes theatrical scenography, mobile use cases and customizable CMP examples from clients such as FIBA, Swile and Thalgo. Axeptio highlights international expansion — a Quebec subsidiary and acquisitions of AdOpt (Brazil) and CookieCode (Netherlands) — and is active in sector initiatives, helping form an European CMP Association alongside Didomi, iubenda and UserCentrics and participating in Digital Omnibus discussions. Executives quoted include Antoine Martinez (CPO), Lucie Deniset (Marketing Director) and CEO/co‑founder Romain Bessuges‑Meusy.
Read original sourceDidomi releases its first ESG & Impact Report and announces EcoVadis silver medal
Didomi publishes its first ESG & Impact Report and announces that it has received a silver medal from EcoVadis for its sustainability efforts.
Read original sourceDidomi is a founding member of the European CMP Association (ECMPA)
Didomi has announced its membership in the European CMP Association, which aims to promote best practices in consent management.
Read original sourceDidomi: Frequently Asked Questions
What is Didomi?
Didomi is a B2B privacy software company that provides consent management, preference management, privacy request workflows, compliance monitoring and server-side tagging.
Who uses Didomi?
Its customers are enterprises, publishers, app developers and internal privacy, legal, marketing, product, analytics and engineering teams.
How does Didomi make money?
It earns revenue through SaaS subscriptions, typically priced by traffic volume, feature tiers, add-on modules and enterprise support requirements.
Company Facts
- Founded
- 2017
- Headquarters
- 137 Boulevard de Sébastopol, 75002 Paris
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- didomi.io