Datareporter

RTL and Sky tighten streaming integration, new bundles planned

About three months after completing its takeover of Sky Germany, RTL Deutschland has begun stepwise integration of content, platforms and pricing. For the 2026/27 season RTL+ will carry the full DFB‑Pokal live feed (63 matches) using Sky Sport’s complete live signal, including conferences and pre/post coverage, while Sky Sport will air up to ten UEFA Europa League and Conference League matches per matchday (typically those with German involvement) and one match per day will be shown free‑to‑air on RTL or Nitro; those Europa/Conference rights are limited to 2026/27 and will move to DAZN thereafter. Sky will also expand NFL coverage with a German‑language conference, additional games and RedZone. RTL plans a Wow + RTL+ bundle for Germany and Austria later in 2026 and to integrate RTL+ as a fixed component of Sky from 2027; pay-channel prices remain unchanged (RTL+ €9.99/month; Sky Sport/Bundesliga packages €24.99/month).

Škoda and Teads Drive 2,000 Leads with DCO

Škoda launched a lead-generation campaign in Austria for the Elroq 4x4 in collaboration with Porsche Media & Creative and Teads. According to Teads, the campaign used its DCO-driven "Performance Feed" to optimize toward conversion events and generated 2,000 leads within one month. Teads reports a 14% lower cost-per-click versus the benchmark and average cost-per-lead 69% below the benchmark for paid search. The figures come from a Teads-published case study and lack independent verification or a detailed breakdown of lead types and downstream outcomes.

Moritz von Nagel Adds Distribution Role at RTL

RTL Deutschland has appointed Moritz von Nagel as Senior Vice President Distribution and Portfolio Transformation, effective 1 October 2026. Von Nagel, who joined RTL from Sky (where he was Vice President, Strategy & Strategic Collaborations), will continue to lead Portfolio Transformation — a role he has held since June — while taking on responsibility for making RTL’s content, brands and offerings accessible across TV and streaming platforms. In the new post he will report to Chief Consumer Officer Michael Radelsberger. He succeeds Andre Prahl, who is stepping back from operational duties and leaving the company at his own request; Prahl will support the handover and serve as an advisor. The appointment was reported by Horizont (Katrin Ansorge) on 19 August 2026.