iubenda

iubenda operates a recurring B2B SaaS model focused on digital compliance workflows. It creates value by packaging consent capture, legal document generation, audit records and privacy request management into hosted software that customers can deploy across websites and apps without building in-house legal-tech infrastructure. The business benefits from regulatory tailwinds, ongoing document updates and feature bundling that increase retention and cross-sell opportunities.

iubenda is an Italian B2B software company providing privacy, consent and digital compliance tools for websites and mobile apps. Its core products include a consent management platform, auto-updating privacy and cookie policy generation, terms and conditions generation, and higher-tier privacy workflow tools such as consent databases and data subject rights management. It primarily sells recurring SaaS subscriptions to website owners, app developers, publishers, e-commerce businesses, agencies and larger organisations with regulatory requirements.

The company monetises through tiered subscriptions priced by site or application, traffic volume and feature depth, with enterprise plans and custom support for larger customers. Its commercial value proposition is reducing manual legal and operational work while helping customers stay compliant with GDPR-style privacy obligations and maintain advertising and analytics operations. Since joining team.blue, iubenda has expanded through consolidation, including the consentmanager merger and the CookieFirst acquisition.