iubenda
Privacy and consent compliance SaaS for websites and apps.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- iubenda s.r.l.
- Entity type
- COMPANY
- Founded
- 2011
- Headquarters
- Via San Raffaele, 1 6 20121 Milan (Italy)
- Company size
- 50–200
- Market role
- MarTech Vendor
- Official website
- iubenda.com
What iubenda does
iubenda operates a recurring B2B SaaS model focused on digital compliance workflows. It creates value by packaging consent capture, legal document generation, audit records and privacy request management into hosted software that customers can deploy across websites and apps without building in-house legal-tech infrastructure. The business benefits from regulatory tailwinds, ongoing document updates and feature bundling that increase retention and cross-sell opportunities.
Category differentiation
iubenda is a B2B privacy and compliance software vendor, not a law firm or a consumer-facing app. It is distinct from broader governance suites by focusing on deployable website and app compliance workflows such as consent, policies and privacy operations.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
iubenda is an Italian B2B software company providing privacy, consent and digital compliance tools for websites and mobile apps. Its core products include a consent management platform, auto-updating privacy and cookie policy generation, terms and conditions generation, and higher-tier privacy workflow tools such as consent databases and data subject rights management. It primarily sells recurring SaaS subscriptions to website owners, app developers, publishers, e-commerce businesses, agencies and larger organisations with regulatory requirements. The company monetises through tiered subscriptions priced by site or application, traffic volume and feature depth, with enterprise plans and custom support for larger customers. Its commercial value proposition is reducing manual legal and operational work while helping customers stay compliant with GDPR-style privacy obligations and maintain advertising and analytics operations. Since joining team.blue, iubenda has expanded through consolidation, including the consentmanager merger and the CookieFirst acquisition.
Company news briefing
Briefing updated:
Under team.blue’s leadership transition, iubenda is integrating compliance tools directly into AI assistants like Claude and ChatGPT while introducing features to address EU AI Act transparency mandates. These updates allow users to categorise AI-powered services within privacy policies, reinforcing the firm’s strategy of simplifying complex regulatory requirements. Alongside its involvement in the European CMP Association and renewed ISO 27001 certification, iubenda continues to scale its agency-led model, positioning itself as a central infrastructure for first-party data governance and automated compliance.
Business model & monetisation
The company uses subscription-based SaaS pricing, typically charged per site or app with tiers linked to traffic volume, usage limits and feature access. Lower-tier plans serve smaller websites and app operators, while enterprise packages add advanced compliance workflows, greater scale, dedicated support and custom pricing. Revenue is primarily recurring software subscription income, with incremental billing for higher usage and premium feature bundles replacing one-off legal document work.
- Consent management subscriptions
- Software Subscription
- Policy and legal document generation subscriptions
- Software Subscription
- Enterprise privacy workflow tools
- Software Subscription
- Accessibility and premium support
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Traffective (ShowHeroes SE)
IAB vendor record: 931
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 8
- Declared special purpose IDs
- 2, 3
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Compliance you can set up just by asking: iubenda now works inside Claude and ChatGPT
Recorded impact score: 4/5
More and more of your work now happens inside AI assistants: you describe what you need, and they handle it. We wanted compliance to fit…
Flag AI services in your privacy policy, straight from the generator
Recorded impact score: 3.5/5
The EU AI Act adds transparency rules from August 2, 2026. Mark any service as AI-powered in iubenda’s Privacy and Cookie Policy Generator and get...
How Hellenic Technologies built a scalable compliance practice with iubenda
Recorded impact score: 3/5
See how Hellenic Technologies, an Athens agency serving 280 clients, turned compliance into a recurring revenue line with iubenda and delivered consent management across 24…
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Senior Lifecycle Marketing Specialist(Senior) | Marketing | Multiple locations | |
| Conversion Rate Optimization Principal(Principal) | Marketing | Multiple locations | |
| Monetization Principal(Principal) | Marketing | Multiple locations |
Explore company relationships
Questions about iubenda
What is iubenda?
iubenda is a software company that provides consent management, privacy policy generation, terms generation and privacy workflow tools for websites and mobile apps.
Who uses iubenda?
Its customers are businesses including website owners, app developers, publishers, e-commerce merchants, agencies and enterprise compliance teams.
How does iubenda make money?
It earns mainly through recurring SaaS subscriptions priced by site or app, traffic volume, feature tier and enterprise support requirements.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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