Sirdata
Privacy-first adtech for consent, targeting and audience data.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- SIRDATA SAS
- Entity type
- COMPANY
- Founded
- 2012
- Headquarters
- 20 rue Saint Fiacre, 75002 Paris, France
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- sirdata.com
What Sirdata does
Sirdata operates a B2B adtech model combining software and data monetisation. It provides compliance and data-control infrastructure as SaaS, then layers monetisable audience and contextual products that can be activated through programmatic advertising workflows. This creates value by helping publishers and advertisers remain compliant while preserving addressability, measurement and targeting capabilities.
Category differentiation
Sirdata is a B2B privacy and advertising data technology vendor, not a consumer app or a general-purpose web analytics suite. It is distinct from pure CMP vendors because it also sells audience, contextual and activation products.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Sirdata is a French private adtech and data infrastructure company that sells privacy-focused tools to publishers, advertisers, agencies and ad operations teams. Its product set spans a consent management platform, server-side tagging, audience data, contextual and cookieless targeting, analytics, and developer APIs used to integrate these capabilities into programmatic advertising and measurement workflows. The company generates revenue through a mix of SaaS subscriptions, usage-based platform fees and CPM-based monetisation of audience data products. Its customers are businesses operating in digital advertising rather than end consumers, with value centred on privacy compliance, data control and campaign activation in environments less dependent on third-party cookies.
Business model & monetisation
Sirdata monetises through several mechanisms: consumption-based SaaS pricing for its CMP based on monthly website hits; software licensing and enterprise agreements for server-side tagging, analytics and API access; and CPM-based pricing for audience segments activated in campaigns. It also uses bundled commercial packages and may subsidise CMP usage where downstream data monetisation value supports the economics.
- CMP platform fees
- Usage-based SaaS priced by monthly hits
- Audience segments
- CPM-based data monetisation for campaign activation
- Contextual and cookieless targeting
- Data activation and platform fees
- APIs and integrations
- Licensing or bundled enterprise agreements
- Analytics and insight tools
- SaaS subscription or bundled sale
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Sirdata
IAB vendor record: 53
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 3, 4, 5, 6, 9, 10
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 2
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Enable OpenAI Consent Mode!
Recorded impact score: 3/5
Sirdata announces the launch of OpenAI Consent Mode, enabling automatic transmission of consent to the OpenAI Ads pixel.
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Questions about Sirdata
What is Sirdata?
Sirdata is a French B2B adtech company offering consent management, server-side tagging, audience data, contextual targeting and analytics tools for digital advertising.
Who uses Sirdata?
Publishers, advertisers, agencies, programmatic teams, compliance teams, developers and adtech integrators use Sirdata.
How does Sirdata make money?
It earns revenue from usage-based SaaS fees, enterprise software licensing, API-related agreements and CPM-based pricing for audience data products.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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