Sirdata
Sirdata is a privacy-first adtech for consent, targeting and audience data.
Analyst Perspective
Sirdata is a French private adtech and data infrastructure company that sells privacy-focused tools to publishers, advertisers, agencies and ad operations teams. Its product set spans a consent management platform, server-side tagging, audience data, contextual and cookieless targeting, analytics, and developer APIs used to integrate these capabilities into programmatic advertising and measurement workflows. The company generates revenue through a mix of SaaS subscriptions, usage-based platform fees and CPM-based monetisation of audience data products. Its customers are businesses operating in digital advertising rather than end consumers, with value centred on privacy compliance, data control and campaign activation in environments less dependent on third-party cookies.
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Key insights about Sirdata
Category Differentiation
Sirdata is a B2B privacy and advertising data technology vendor, not a consumer app or a general-purpose web analytics suite. It is distinct from pure CMP vendors because it also sells audience, contextual and activation products.
Sirdata: About
Sirdata operates a B2B adtech model combining software and data monetisation. It provides compliance and data-control infrastructure as SaaS, then layers monetisable audience and contextual products that can be activated through programmatic advertising workflows. This creates value by helping publishers and advertisers remain compliant while preserving addressability, measurement and targeting capabilities.
How Sirdata Works & Monetises
Business model analysis and core revenue streams
Sirdata monetises through several mechanisms: consumption-based SaaS pricing for its CMP based on monthly website hits; software licensing and enterprise agreements for server-side tagging, analytics and API access; and CPM-based pricing for audience segments activated in campaigns. It also appears to use bundled commercial packages and may subsidise CMP usage where downstream data monetisation value supports the economics.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Sirdata)
Facebook Consent Mode : simple and effective integration
An article discussing the integration of Facebook Consent Mode, highlighting its simplicity and effectiveness.
Read original sourceFacebook Consent Mode : simple and effective integration
An article discussing the integration of Facebook Consent Mode, highlighting its simplicity and effectiveness.
Read original sourceSpaceScape v2.0: Navigating the Forensic AdTech Landscape
Quo Vadis releases SpaceScape v2.0, an updated map of the Forensic AdTech landscape that places firms by the jobs they do and the clients they serve. The post credits Arete Research’s Richard Kramer and Rocco Straus as early proponents of the term “Forensic AdTech,” and notes v1.0 feedback was incorporated. Key updates include Overtone in Targeting Data; GeoEdge moved to Ad Security; and media-monitoring players such as The Media Trust, Boltive, TrafficGuard, and mFilterIt categorized accordingly. Branding changes are announced: Privacy-Enhancing Tech becomes Data Compliance Management; Consent Management & Privacy Compliance becomes Consent Management; and Targeting Data becomes Hygienic Targeting Data. New entries cover Filament (Log Data), Exchain (Metadata Connectivity), Newsguard (Social/ESG), Cedara and Hiili (Environment/ESG), and Multilocal’s CarbonSmart angle. It also notes SirData’s 2023 acquisition by Proxistore, and that SirData, Overtone, and Zefr are now in Hygienic Targeting Data.
Read original sourceSirdata: Frequently Asked Questions
What is Sirdata?
Sirdata is a French B2B adtech company offering consent management, server-side tagging, audience data, contextual targeting and analytics tools for digital advertising.
Who uses Sirdata?
Publishers, advertisers, agencies, programmatic teams, compliance teams, developers and adtech integrators use Sirdata.
How does Sirdata make money?
It earns revenue from usage-based SaaS fees, enterprise software licensing, API-related agreements and CPM-based pricing for audience data products.
Company Facts
- Founded
- 2012
- Headquarters
- 20 rue Saint Fiacre, 75002 Paris, France
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- sirdata.com