Sirdata

The business model centres on providing privacy-compliant adtech infrastructure and data services to digital publishers, advertisers and agencies. Value is created by enabling customers to collect and manage user consent in line with GDPR/ePrivacy, operate server-side tag management on European infrastructure, and use enriched audience data and analytics for targeting and measurement across programmatic channels. The company integrates with major advertising and analytics platforms so that its consent signals, tag routing and audience segments can be directly consumed in existing adtech stacks. It complements software with advisory and activation support, particularly around audience insight and enrichment, to help customers translate data into addressable segments.

Sirdata is a French adtech and data company focused on privacy-compliant consent management, server-side tagging infrastructure and audience data for digital advertising. It offers a consent management platform compliant with IAB TCF and Google Consent Mode, managed hosting for server-side tag management containers on European infrastructure, and audience and analytics products that build and activate segments across programmatic platforms, including CTV and audio.

The company generates revenue from B2B customers such as publishers, advertisers, agencies and data marketplaces. It sells tiered SaaS subscriptions for consent management, usage-based infrastructure services for server-side tagging, and B2B data licensing and enrichment services for audience activation and analytics, often integrated with major DSPs, SSPs and marketplaces.