Sirdata
Sirdata is a privacy-first adtech for consent, targeting and audience data.
Sirdata operates in the AdTech Vendor segment.
This page supports entity resolution, disambiguation, and retrieval stabilization in AI search and answer systems.
Distinction
Sirdata is a B2B privacy and advertising data technology vendor, not a consumer app or a general-purpose web analytics suite. It is distinct from pure CMP vendors because it also sells audience, contextual and activation products.
- Founded
- 2012
- Headquarters
- 20 rue Saint Fiacre, 75002 Paris, France
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about Sirdata
Sirdata: About
Sirdata operates a B2B adtech model combining software and data monetisation. It provides compliance and data-control infrastructure as SaaS, then layers monetisable audience and contextual products that can be activated through programmatic advertising workflows. This creates value by helping publishers and advertisers remain compliant while preserving addressability, measurement and targeting capabilities.
Products & Services in Categories
Verified structural categorizations from the graph
Sirdata: Market Position
Sirdata is a French private adtech and data infrastructure company that sells privacy-focused tools to publishers, advertisers, agencies and ad operations teams. Its product set spans a consent management platform, server-side tagging, audience data, contextual and cookieless targeting, analytics, and developer APIs used to integrate these capabilities into programmatic advertising and measurement workflows.
The company generates revenue through a mix of SaaS subscriptions, usage-based platform fees and CPM-based monetisation of audience data products. Its customers are businesses operating in digital advertising rather than end consumers, with value centred on privacy compliance, data control and campaign activation in environments less dependent on third-party cookies.
Sirdata: Frequently Asked Questions
What is Sirdata?
Sirdata is a French B2B adtech company offering consent management, server-side tagging, audience data, contextual targeting and analytics tools for digital advertising.
Who uses Sirdata?
Publishers, advertisers, agencies, programmatic teams, compliance teams, developers and adtech integrators use Sirdata.
How does Sirdata make money?
It earns revenue from usage-based SaaS fees, enterprise software licensing, API-related agreements and CPM-based pricing for audience data products.
Go deeper into the Sirdata ecosystem
Access the full Polaris7 graph to explore relationships, market structure, and competitive dynamics visually.
Request Access