Yext
Yext is a enterprise software for brand visibility, listings, search and reputation management.
Analyst Perspective
Yext is a US-based public B2B software company that sells a brand visibility and digital presence management platform to enterprises, especially multi-location brands and regulated organisations. Its products help customers manage structured brand data, listings, local pages, site search, reviews, social publishing, and compliant client communications across search engines, directories, websites, social platforms and emerging AI interfaces. The company primarily makes money through subscription software contracts, typically sold to enterprise customers on annual or multi-year terms with pricing shaped by module mix, feature tier and number of managed locations or users. Its recent acquisitions of Hearsay and Places Scout broadened the platform from local search and listings management into compliant engagement and competitive intelligence.
Analyst Signal Briefing
Updated: 2 Jul 2026Yext reported Q1 FY27 revenue of $107.9 million, with annual recurring revenue reaching $440.8 million. The company has transitioned to an "Enterprise Agentic Marketing Platform", opening its Scout visibility intelligence and Knowledge Graph to third-party AI workflows via API and Model Context Protocol (MCP). This strategic shift focuses on automated, compliant brand engagement, particularly within financial services, where Yext is leveraging its Hearsay integration to help firms manage digital testimonials in alignment with updated regulatory standards.
Explorer Tier
Start exploring for free
Start with public company intelligence. Save companies, build your first watchlist, and unlock deeper strategic insights when you are ready.
- View public Company Profiles
- Save/watch companies
- Build your first Watchlist
- Access additional market signals
Key insights about Yext
Category Differentiation
Yext is an enterprise digital presence and brand visibility software vendor, not a search engine, ad network or consumer review site. It is closer to SEO, listings and reputation management platforms than to media buying or foundational AI model providers.
Yext: About
Yext operates a multi-product enterprise SaaS model built around a shared structured data layer. Customers centralise business facts in its knowledge graph, then use adjacent modules to distribute that data, create search-optimised pages, power on-site search, manage reviews, publish social content and support compliant communications. Value creation comes from improving discoverability, governance and operational consistency across distributed locations and digital endpoints, while Yext grows account value through bundling, upselling and platform expansion.
How Yext Works & Monetises
Business model analysis and core revenue streams
Yext monetises mainly through SaaS subscriptions sold on annual or multi-year contracts. Pricing is typically customised by number of locations, product modules, feature tier and enterprise scale, with per-location economics common for listings and local presence use cases. Additional monetisation comes from cross-selling modules such as Listings, Pages, Reviews, Search, Social, Scout and Hearsay products, as well as upselling higher-tier capabilities and broader enterprise bundles.
Revenue Channels
Side-by-Side Comparisons
Compare Yext directly with top competitors
Products & Services in Categories
Verified structural categorizations from the graph
Yext: Key Competitors & Alternatives
- Analyze Profile →
Multi-location marketing software for enterprise brands and franchises.
- Analyze Profile →
White-label SaaS platform for agencies serving local businesses.
- Analyze Profile →
Local SEO software and services for businesses and agencies.
- Analyze Profile →
Multi-location marketing software for listings, reviews, social and local visibility.
- Analyze Profile →
Multi-location customer experience and reputation management SaaS platform.
Recent Signals (Yext)
Laravel API Architecture Guide for Morocco (2026)
A practical 2026 guide to building production-grade APIs with Laravel, aimed at Moroccan freelancers and teams. The author asserts Laravel remains the top PHP framework for APIs and draws on 40+ shipped projects to recommend specific tools and patterns: Eloquent ORM, Sanctum for auth, Scout for full-text search, Queues with Horizon, Octane (Swoole/RoadRunner) for performance, and ecosystem tools like Telescope and Vapor. The guide outlines a standard project structure, best practices (URL versioning, FormRequests, API Resources, services/DTOs), security and rate-limiting advice, authentication flows for SPAs and mobile, deployment options (Forge with DigitalOcean/Hetzner, Vapor on AWS, Cloudways, Coolify), and typical Moroccan project budgets and timelines. FAQs cover PHP version (8.3+), API documentation tools (Scribe/Scramble), and timezone/work practices for Morocco (GMT+1).
Read original sourceYext Opens Platform for AI Marketing Workflows
Yext announced platform access for enterprise AI marketing workflows, allowing entry via the Yext interface, mobile, MCP (Model Context Protocol) and APIs. The move makes Yext’s verified brand data, Scout brand-visibility agent, the Yext Knowledge Graph, and its listing distribution network available inside third-party AI tools and workflows. Yext says Scout has analysed 10 billion signals, tracks 150 visibility metrics per location, monitors 20 local competitors per business across four AI models, and covers 12 million business locations in 186 countries, adding over one million locations per month. The update aims to help marketers surface local visibility gaps, compare AI search vs Google performance, and trigger execution in existing planning, reporting or operations workflows while highlighting governance needs (permissions, approvals, measurement).
Read original sourceYext Opens Platform for Trusted Agentic Marketing
Yext announced on June 18, 2026 that its full platform is now open for enterprise AI workflows, making verified brand data, Scout competitive intelligence, and agentic marketing execution capabilities available via MCP, API, desktop and mobile. The release highlights three infrastructure layers: Scout (a continuous brand-visibility agent), the Yext Knowledge Graph as a verified brand data source, and a real-time distribution network connecting to more than 200 listing publishers, review sites and social platforms. Yext says its dataset covers 12 million business locations across 186 countries, analyzes 10 billion signals, tracks 20 local competitors per target business across four AI models, and adds over one million locations per month. The company also introduced a new Scout UI with Ask Scout insights for enterprise teams.
Read original sourceYext: Frequently Asked Questions
What is Yext?
Yext is a public enterprise software company that helps brands manage digital presence, listings, search visibility, reviews, social publishing and related structured data workflows.
Who uses Yext?
Yext is used mainly by enterprise marketing, SEO, digital experience and compliance teams, especially at multi-location brands, franchise organisations, agencies and regulated businesses.
How does Yext make money?
Yext makes money primarily through annual or multi-year SaaS subscriptions, with pricing based on modules, feature tier, customer scale and often the number of managed locations.
Company Facts
- Founded
- 2006
- Headquarters
- 61 Ninth Avenue, New York, NY 10011
- Core Segment
- MarTech Vendor
- Company Size
- 1,001–5,000
- Official Link
- yext.com
