Yext

The company operates a horizontal enterprise SaaS model built around a central Knowledge Graph that stores structured facts about a brand and powers several interconnected modules: Listings (local listing management and syndication to search engines, maps and publisher networks), SEO-optimised Pages, on-site search/Answers, and review management. Customers license access to the platform to maintain a single source of truth for locations, products and other entities, and to distribute that data across a network of over 200 external publishers (e.g., search engines, maps, directories) and their own web properties.

Value is created by reducing data inconsistency across channels, improving local search visibility and click-throughs, and enabling more accurate on-site search and self-service. The company also offers implementation and support services to integrate customer data, configure workflows, and align the platform with each organisation’s digital stack, which deepens lock-in and supports renewal and expansion sales.

Yext, Inc. is a US-based enterprise software company providing a cloud platform for managing structured data about businesses and exposing it to search engines, maps, publishers and on-site search. Its core platform centres on a Knowledge Graph that stores facts about locations, products, services and other brand entities, powering products for local listings, SEO pages, reviews and site search/answers.

The company generates most of its revenue from subscription access and support for this platform, sold on one- to three-year contracts, primarily to large and multi-location organisations that need consistent, machine-readable business information across channels. Additional revenue comes from associated professional services and implementation work to configure and deploy the platform for enterprise customers and their publisher networks.