Yext

Yext operates a multi-product enterprise SaaS model built around a shared structured data layer. Customers centralise business facts in its knowledge graph, then use adjacent modules to distribute that data, create search-optimised pages, power on-site search, manage reviews, publish social content and support compliant communications. Value creation comes from improving discoverability, governance and operational consistency across distributed locations and digital endpoints, while Yext grows account value through bundling, upselling and platform expansion.

Yext is a US-based public B2B software company that sells a brand visibility and digital presence management platform to enterprises, especially multi-location brands and regulated organisations. Its products help customers manage structured brand data, listings, local pages, site search, reviews, social publishing, and compliant client communications across search engines, directories, websites, social platforms and emerging AI interfaces.

The company primarily makes money through subscription software contracts, typically sold to enterprise customers on annual or multi-year terms with pricing shaped by module mix, feature tier and number of managed locations or users. Its recent acquisitions of Hearsay and Places Scout broadened the platform from local search and listings management into compliant engagement and competitive intelligence.