Yext
Enterprise software for brand visibility, listings, search and reputation management.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Yext, Inc.
- Entity type
- COMPANY
- Founded
- 2006
- Headquarters
- 61 Ninth Avenue, New York, NY 10011
- Company size
- 1,001–5,000
- Market role
- MarTech Vendor
- Ticker
- YEXT
- Official website
- yext.com
What Yext does
Yext operates a multi-product enterprise SaaS model built around a shared structured data layer. Customers centralise business facts in its knowledge graph, then use adjacent modules to distribute that data, create search-optimised pages, power on-site search, manage reviews, publish social content and support compliant communications. Value creation comes from improving discoverability, governance and operational consistency across distributed locations and digital endpoints, while Yext grows account value through bundling, upselling and platform expansion.
Category differentiation
Yext is an enterprise digital presence and brand visibility software vendor, not a search engine, ad network or consumer review site. It is closer to SEO, listings and reputation management platforms than to media buying or foundational AI model providers.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Yext is a US-based public B2B software company that sells a brand visibility and digital presence management platform to enterprises, especially multi-location brands and regulated organisations. Its products help customers manage structured brand data, listings, local pages, site search, reviews, social publishing, and compliant client communications across search engines, directories, websites, social platforms and emerging AI interfaces. The company primarily makes money through subscription software contracts, typically sold to enterprise customers on annual or multi-year terms with pricing shaped by module mix, feature tier and number of managed locations or users. Its recent acquisitions of Hearsay and Places Scout broadened the platform from local search and listings management into compliant engagement and competitive intelligence.
Company news briefing
Briefing updated:
Yext has expanded its agentic marketing platform Scout by launching a multiplayer agent harness to facilitate collaborative workflows between corporate teams, partners, and AI agents. Building on insights that 41% of consumers utilise AI tools for local discovery, the company continues to refine its competitive intelligence and execution capabilities. Additionally, Yext strengthened its governance with the appointment of Cynthia Paul, CEO and CIO of Lynrock Lake, to its Board of Directors.
Business model & monetisation
Yext monetises mainly through SaaS subscriptions sold on annual or multi-year contracts. Pricing is typically customised by number of locations, product modules, feature tier and enterprise scale, with per-location economics common for listings and local presence use cases. Additional monetisation comes from cross-selling modules such as Listings, Pages, Reviews, Search, Social, Scout and Hearsay products, as well as upselling higher-tier capabilities and broader enterprise bundles.
- Core platform and module subscriptions
- Software Subscription
- Multi-location listings and presence management
- Software Subscription
- Add-on modules such as pages, reviews, search and social
- Software Subscription
- Regulated engagement products from Hearsay
- Software Subscription
- AI visibility and competitive intelligence upsells
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- SOCi
Multi-location marketing software for enterprise brands and franchises.
- Synup
White-label agency software for local marketing, CRM and reporting.
- SEMrush
B2B marketing intelligence software for SEO, ads, and competitive research.
- Uberall
Multi-location marketing software for listings, reviews, social and local visibility.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Yext Launches Multiplayer Agent Harness for Marketing
AI & Marketing · Recorded impact score: 3/5
Yext, Inc. announced the launch of a multiplayer agent harness for marketing teams, expanding its agentic marketing platform Scout. The new harness provides a shared, context-rich workspace where corporate teams, field teams, partners, and AI agents collaborate on the same goals. This addresses the problem that AI agents have improved productivity but not necessarily business outcomes, with only 37% of respondents reporting positive enterprise EBIT contribution despite 80% productivity gains, according to McKinsey. Yext's CEO emphasizes the importance of combining human judgment with AI agents that carry historical context and brand knowledge. Scout continuously monitors a brand's presence across search, listings, reviews, and social surfaces, bringing attention to issues and actions. The agent harness is live today with Yext account teams.
- Yext announced a multiplayer agent harness for marketing teams.
- The agent harness is part of the Scout agentic marketing platform.
10-Q Financial Filing Analysis for Yext (2026-09-01)
financials · Recorded impact score: 3.8/5
Yext, Inc. reported its financial results for the second quarter and six months ended July 31, 2026. For Q2 fiscal 2027, total revenue decreased 2% year-over-year to $111.1 million, driven by customer attrition despite contributions from acquired businesses. GAAP net income fell to $13.1 million ($0.13 per share) compared to $26.8 million ($0.22 per share) in the prior-year quarter, primarily due to prior-year favorable fair value adjustments on Hearsay contingent consideration. On a non-GAAP basis, net income rose to $21.2 million from $16.3 million, and Adjusted EBITDA expanded to $34.0 million from $26.4 million, benefiting from ongoing operational discipline and headcount reductions. During the first half of the fiscal year, Yext returned significant capital to shareholders via a $140.0 million self-tender offer and ongoing share repurchases, financed in part by a $50.0 million delayed draw term loan.
- Total revenue for Q2 FY2027 was $111.1 million (down 2% YoY), with GAAP net income at $13.1 million and Adjusted EBITDA reaching $34.0 million.
- Annual Recurring Revenue (ARR) as of July 31, 2026, stood at $440.8 million, down 1% YoY, with enterprise customers ($50k+ ARR) growing 2% to $405.9 million.
Promptwatch CEO on Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO) · Recorded impact score: 2/5
Promptwatch founder and CEO Gijs de Groot discusses how search behavior is shifting from traditional engines like Google to AI-driven systems, and why brands must optimize across a broader information ecosystem—what he calls Generative Engine Optimization (GEO). Promptwatch, founded in March 2025, offers a platform that measures brand visibility in AI dialog systems, uses CDN log data and other signals to recommend technical and editorial optimizations, and has introduced a new solution called "Agentic AI Search Optimization" that can apply optimizations automatically. De Groot stresses the continuing importance of owned websites, high-quality content, and trusted sources while warning against mass low-quality AI content and an exclusive reliance on LLM-centered strategies.
- Promptwatch was founded in March 2025.
- Promptwatch offers a platform to optimize brand visibility in AI-driven dialog systems and to measure visibility in language-model answers.
AI reshapes local search; chatbots join Google
Search · Recorded impact score: 3/5
Yext's "Consumer Search Behaviors Report 2026" finds that AI is increasingly a starting point for local search but has not displaced traditional search engines. 84% of respondents say they use such applications more often than a year ago. While 77% still search for nearby businesses via conventional search engines, 41% use AI tools and 39% use social networks. In Germany, 27% of consumers say an AI recommendation led them to contact or visit a previously unvisited local business in the past six months, especially restaurants. Trust in AI answers is mixed: 79% partly trust AI responses, 11% fully trust them, and 96% verify AI answers via other sources. The report signals a hybrid customer journey in which chatbots initiate discovery and users then consult search engines, websites and reviews.
- Yext's "Consumer Search Behaviors Report 2026" found 84% of respondents use search/AI applications more frequently than a year ago.
- 77% of respondents still search for nearby businesses via traditional search engines; AI tools are used by 41% and social networks by 39%.
Why AI Agents Don't Work Without Competitive Intelligence
Recorded impact score: 3/5
Here's how Action Center turns Yext Scout’s hyper-local competitive intelligence into agentic execution that actually moves the needle on AI visibility.
Explore company relationships
Questions about Yext
What is Yext?
Yext is a public enterprise software company that helps brands manage digital presence, listings, search visibility, reviews, social publishing and related structured data workflows.
Who uses Yext?
Yext is used mainly by enterprise marketing, SEO, digital experience and compliance teams, especially at multi-location brands, franchise organisations, agencies and regulated businesses.
How does Yext make money?
Yext makes money primarily through annual or multi-year SaaS subscriptions, with pricing based on modules, feature tier, customer scale and often the number of managed locations.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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