Amplitude

Amplitude operates a multi-product B2B SaaS model. It provides a core analytics platform for capturing and analysing behavioural event data, then layers on adjacent workflow products such as replay, experimentation, feature management, feedback and activation. This creates value by helping digital product organisations understand user behaviour, improve conversion and retention, and operationalise product decisions across teams. Revenue scales through subscription tiers, usage expansion and module adoption.

Amplitude is a B2B software company that sells a digital analytics platform used by product, growth, marketing, engineering and data teams to measure how users behave across websites and apps. Its core offer centres on event-level behavioural analytics, with adjacent products for session replay, web analytics, heatmaps, experimentation, feature management, in-app guidance and surveys, activation workflows, and AI-assisted analysis. The company generates revenue from software subscriptions, with pricing that scales by usage and feature access.

The platform is positioned as a system of record for product and customer behaviour inside digital products. Its customers are businesses building software products and digital experiences rather than end-consumers. Amplitude monetises through a freemium-to-paid model, then expands accounts via higher usage, enterprise contracts and add-on modules such as experimentation, replay, governance and AI-enabled capabilities.