Amplitude
B2B product analytics and experimentation software for digital teams.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Amplitude, Inc.
- Entity type
- COMPANY
- Founded
- 2012
- Company size
- 501–1,000
- Market role
- MarTech Vendor
- Ticker
- AMPL
- Official website
- amplitude.com
What Amplitude does
Amplitude operates a multi-product B2B SaaS model. It provides a core analytics platform for capturing and analysing behavioural event data, then layers on adjacent workflow products such as replay, experimentation, feature management, feedback and activation. This creates value by helping digital product organisations understand user behaviour, improve conversion and retention, and operationalise product decisions across teams. Revenue scales through subscription tiers, usage expansion and module adoption.
Category differentiation
Amplitude is a B2B product analytics software company, not an advertising platform, media owner or audio technology business. It is best distinguished from adjacent analytics vendors by its combination of behavioural analytics, experimentation, replay and activation in one suite.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Amplitude is a B2B software company that sells a digital analytics platform used by product, growth, marketing, engineering and data teams to measure how users behave across websites and apps. Its core offer centres on event-level behavioural analytics, with adjacent products for session replay, web analytics, heatmaps, experimentation, feature management, in-app guidance and surveys, activation workflows, and AI-assisted analysis. The company generates revenue from software subscriptions, with pricing that scales by usage and feature access. The platform is positioned as a system of record for product and customer behaviour inside digital products. Its customers are businesses building software products and digital experiences rather than end-consumers. Amplitude monetises through a freemium-to-paid model, then expands accounts via higher usage, enterprise contracts and add-on modules such as experimentation, replay, governance and AI-enabled capabilities.
Company news briefing
Briefing updated:
Building on its agentic-led roadmap and internal AI integration—evidenced by 97.5% employee Claude usage during its AI Week and a shift to AI-native prototyping among product designers—Amplitude continues to navigate enterprise data compliance. Notably, automaker Honda recently directed the vendor to delete collected geolocation data following a study on connected car data practices. These developments highlight Amplitude's expanding role in AI workflow adoption alongside increasing regulatory scrutiny regarding consumer data management.
Business model & monetisation
Amplitude primarily uses a SaaS subscription model with a freemium entry tier and paid plans that scale with tracked usage, especially MTUs or monthly active/tracked users. Commercial upside comes from tier upgrades, higher event and user volumes, and additional paid modules such as experimentation, session replay, governance and AI-enabled features. Larger organisations are typically monetised through custom enterprise contracts.
- Core analytics platform subscriptions
- SaaS subscription priced by tier and usage
- Experimentation, replay and related add-on modules
- SaaS expansion and upsell
- Enterprise contracts with governance and advanced capabilities
- Custom annual software agreements
- Freemium entry tier
- Free acquisition channel for later conversion
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Contentsquare
Digital experience analytics platform for web and mobile teams.
- Mixpanel
Product analytics software for tracking and improving digital user behaviour.
- Quantum Metric
Enterprise digital experience analytics platform for web and mobile journeys.
- Hotjar
Product experience insights platform for websites and apps.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
How to Become an AI Designer
Large Language Models (LLM) & AI · Recorded impact score: 2/5
A practical guide by Maya Brennan (published 2026-08-15) describing how product designers can adopt AI-native workflows. The author recounts joining Amplitude and moving from Figma-centric design to rapid "vibecoded" HTML prototypes created with AI agents, using tools such as Claude (Anthropic), ChatGPT (OpenAI), Cursor, V0 and Lovable. Key recommendations: treat production as the Source of Truth, gain access to the codebase and ship PRs as a designer, start small with coding agents or bots in messaging workspaces, and systematize polish work to avoid endless UI nitpicks. The piece also reflects on the personal trade-offs of speed vs. craft and encourages designers to share learnings and advocate for cross-discipline support within EPD teams.
- Article published by Maya Brennan on 2026-08-15.
- Author joined Amplitude to design Agent Analytics and began shipping frontend PRs.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Staff Software Engineer(Staff) | Engineering : Data | San Francisco, CA | |
| Staff Software Engineer - DevX(Staff) | Engineering : AI Foundation | Remote - USA; San Francisco, CA | |
| Senior Software Engineer(Senior) | Engineering : Data | San Francisco, CA | |
| Engineering Manager, Experimentation Data Infrastructure(Manager) | Engineering : Blades | San Francisco, CA | |
| Full-Stack Senior Software Engineer(Senior) | Engineering : Blades | San Francisco, CA |
Explore company relationships
Questions about Amplitude
What is Amplitude?
Amplitude is a B2B software platform for product and behavioural analytics, with additional tools for replay, experimentation, feedback and activation.
Who uses Amplitude?
Product managers, growth teams, marketers, engineers, UX researchers and data teams at companies with websites or mobile apps use Amplitude.
How does Amplitude make money?
Amplitude makes money through software subscriptions, usage-based pricing and enterprise contracts, with expansion from add-on modules and higher tracked volume.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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