Pendo
Product experience software for analytics, guidance, feedback, and planning.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Pendo.io, Inc.
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- United States
- Company size
- 501–1,000
- Market role
- MarTech Vendor
- Official website
- pendo.io
What Pendo does
Pendo operates a multi-product B2B SaaS model centred on a unified product experience platform. It captures behavioural data from customers' web and mobile applications, turns that data into analytics and feedback workflows, and enables teams to deploy in-app guidance and automated journeys without heavy engineering effort. Value is created through workflow consolidation: customers can measure usage, collect feedback, prioritise roadmap decisions, and intervene in-product from one system, which supports expansion from an initial analytics use case into adjacent modules.
Category differentiation
Pendo is a B2B product experience and product analytics software company, not a consumer app and not an adtech platform. It is closer to product analytics and digital adoption tooling than to general web analytics or marketing attribution vendors.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Pendo is a private B2B software company that sells a product experience platform for software companies and digital enterprises. Its platform combines product analytics, in-app guidance, feedback collection, session replay, roadmap planning, journey orchestration, and data synchronisation for web and mobile applications. The core value proposition is helping product, growth, customer success, and UX teams understand user behaviour and act on those insights inside the product itself. Pendo primarily makes money through recurring SaaS subscriptions, with enterprise-style pricing and modular add-ons. Customers buy the platform to improve onboarding, feature adoption, retention, and prioritisation decisions across their own software products. The business has also broadened its footprint through acquisitions that added mobile engagement, feedback management, and product community assets.
Company news briefing
Briefing updated:
Pendo has progressed its agentic AI roadmap with the official launch of Novus, a product agent designed to accelerate development workflows. This initiative is led by Zain Lakhani, recently appointed as the company’s first Chief AI Officer. Operationally, Pendo is utilising a 'Team OS' architecture to centralise institutional knowledge for enhanced AI agent accessibility, while maintaining its strategic integration with Dovetail’s customer intelligence platform to provide revenue-weighted product insights.
Business model & monetisation
Pendo uses a recurring SaaS subscription model with modular packaging and enterprise-oriented, quote-based pricing. Commercial terms scale by usage metrics such as monthly active users, tracked users, or product usage volume, with additional modules such as session replay and orchestration functioning as upsell or add-on revenue streams. Revenue is therefore driven by annual or multi-year software subscriptions, seat or usage expansion within existing accounts, and cross-sell across the broader product suite.
- Core platform subscriptions
- Software Subscription
- Module add-ons such as session replay and orchestration
- Software Subscription
- Enterprise expansion across additional teams and use cases
- Software Subscription
- Community, training, or related ancillary offerings from acquired assets
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Contentsquare
Digital experience analytics platform for web and mobile teams.
- Medallia
Enterprise software for experience management and customer insight workflows.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Introducing Pendo for Agents: ending the era of unhelpful, annoying AI agents
Recorded impact score: 4/5
Pendo announces Pendo for Agents, a new offering to improve AI agent experiences, along with the Pendo Agent Toolkit for product context. The page also highlights the launch of Novus, the product agent, and Leo, Pendo's intelligent AI layer.
Pendo Appoints Zain Lakhani as First Chief AI Officer to Lead Agentic AI Product Development
Recorded impact score: 4/5
Pendo Appoints Zain Lakhani as First Chief AI Officer to Lead Agentic AI Product Development
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| CONTRACTOR: Forward Deployed Engineer, Pendo Predict(Mid-Level) | Engineering | Herzliya, Israel | |
| Software Engineer, Full Stack(Mid-Level) | Engineering | Raleigh, NC | |
| Senior Pre- & Post-Sales Customer Engineer(Senior) | Customer Engineering | London, UK | |
| Software Engineer (AI)(Mid-Level) | Engineering - Emerging | New York, NY | |
| Senior Pre- & Post-Sales Customer Engineer, Enterprise(Senior) | Customer Engineering | San Francisco, CA / Seattle, WA / Denver, CO / Remote |
Explore company relationships
Questions about Pendo
What is Pendo?
Pendo is a B2B software platform that combines product analytics, in-app guidance, feedback management, session replay, and roadmap workflows for web and mobile applications.
Who uses Pendo?
Software companies and digital enterprises use Pendo, especially product managers, growth teams, customer success teams, UX teams, analysts, and product operations teams.
How does Pendo make money?
Pendo makes money through recurring SaaS subscriptions, with quote-based enterprise pricing and add-on modules that expand account value.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
26 publicly documented primary sources and citations linked across the market graph.
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