FullStory
Behavioural analytics and session replay software for digital teams.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- FullStory, Inc.
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- United States
- Company size
- 501–1,000
- Market role
- MarTech Vendor
- Official website
- fullstory.com
What FullStory does
Fullstory operates a subscription software model built around capturing and analysing behavioural data from digital experiences. It creates value by reducing the effort needed to instrument analytics, linking quantitative product analytics with session-level evidence, and extending that data into feedback, workflow optimisation, and downstream integrations. Revenue is generated from tiered platform access, higher session volumes, enterprise functionality, and add-on modules.
Category differentiation
Fullstory is a B2B digital experience intelligence software vendor, not a content publisher, adtech buying platform, or consumer app. It is closest to product analytics and session replay providers rather than marketing automation suites.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Fullstory is a US-based B2B software company that provides digital experience intelligence tools for websites and mobile apps. Its core platform captures and indexes user interactions, then turns that behavioural data into session replay, product analytics, heatmaps, journey analysis, debugging, and AI-assisted insight workflows. The platform is used to identify friction, reproduce bugs, analyse feature adoption, and improve digital conversion and customer experience outcomes.
Company news briefing
Briefing updated:
FullStory has advanced its AI-powered suite—comprising Model Context Protocol (MCP), StoryAI Agents, and Workflow Intelligence—integrating behavioural data into ecosystems like ChatGPT and Gemini to automate session analysis and internal process optimisation. Following the transition of these tools from beta to full launch, the firm recently announced the winners of the 2026 FullStory Awards, celebrating organisations that have successfully translated behavioural insights into tangible business outcomes. Leadership under CEO Scott Voigt and CPTO Claire Fang remains focused on streamlining digital experience insights through agentic automation and enhanced cross-app visibility.
Business model & monetisation
Fullstory monetises through usage-based SaaS subscriptions. Pricing scales by monthly session volume, plan tier, enterprise controls, and add-on capabilities such as mobile analytics and advanced features. It uses a free entry tier to support product adoption, then converts customers into annual paid contracts with quote-based pricing, volume commitments, and enterprise negotiation.
- Core platform subscriptions
- Usage-based SaaS priced by session volume and feature tier
- Enterprise plan uplift
- Higher-priced annual contracts for advanced controls, integrations, and support
- Add-on product modules
- Incremental subscription revenue from mobile analytics and advanced capabilities
- API and data ecosystem usage
- Platform expansion and integration value tied to enterprise deployments
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Quantum Metric
Enterprise digital experience analytics platform for web and mobile journeys.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Fullstory announces 2026 Fullstory Awards
Recorded impact score: 3/5
Celebrate the 2026 Fullstory Awards - Meet the winners turning behavioral data into real outcomes.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Solutions Consultant(Mid-Level) | Professional Services | Atlanta | |
| Senior Manager, Customer Solutions Engineering - Strategic Accounts(Senior) | Customer Solutions Engineering | Atlanta | |
| Senior Customer Insights Analyst(Senior) | Delivery | Atlanta | |
| AI Automation Engineer(Mid-Level) | Enterprise Systems & Data | Atlanta | |
| Technical Product Marketing Manager(Mid-Level) | Product Marketing | Atlanta |
Explore company relationships
Questions about FullStory
What is Fullstory?
Fullstory is a B2B software platform for session replay, behavioural analytics, product analytics, and digital experience optimisation across web and mobile.
Who uses Fullstory?
It is used by product, engineering, UX, support, analytics, IT, and operations teams at businesses that run digital products and customer journeys.
How does Fullstory make money?
It makes money through usage-based SaaS subscriptions priced by session volume, plan tier, enterprise features, and add-on modules.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
27 publicly documented primary sources and citations linked across the market graph.
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