COMPANY

FullStory

FullStory is a behavioural analytics and session replay software for digital teams.

FullStory operates in the MarTech Vendor segment.

This page supports entity resolution, disambiguation, and retrieval stabilization in AI search and answer systems.

Distinction

Fullstory is a B2B digital experience intelligence software vendor, not a content publisher, adtech buying platform, or consumer app. It is closest to product analytics and session replay providers rather than marketing automation suites.

Founded: 2014
Headquarters: United States
Core Segment: MarTech Vendor
Company Size: 501–1,000
Official Links: Website
Verified: 2026-04-22

Key insights about FullStory

Competitors

Key competitors include Contentsquare, Microsoft, Mixpanel.

View competitors →

Similar Companies

Explore companies with a similar market position and structure.

Explore landscape →

Acquisitions

View companies acquired by FullStory over time.

View acquisitions →

FullStory: About

Fullstory operates a subscription software model built around capturing and analysing behavioural data from digital experiences. It creates value by reducing the effort needed to instrument analytics, linking quantitative product analytics with session-level evidence, and extending that data into feedback, workflow optimisation, and downstream integrations. Revenue is generated from tiered platform access, higher session volumes, enterprise functionality, and add-on modules.

Products & Services in Categories

Verified structural categorizations from the graph

Media Channel

In-App Display, Web & Mobile

Technology

Cloud Data Warehouse / Data Lake Customer Experience (CX) / Voice of Customer (VoC)Customer Data & Clean Room Platform (CDP/DCR)Measurement & Analytics Platform

FullStory: Market Position

Fullstory is a US-based B2B software company that provides digital experience intelligence tools for websites and mobile apps. Its core platform captures and indexes user interactions, then turns that behavioural data into session replay, product analytics, heatmaps, journey analysis, debugging, and AI-assisted insight workflows. The platform is used to identify friction, reproduce bugs, analyse feature adoption, and improve digital conversion and customer experience outcomes.

FullStory: Key Competitors & Alternatives

→ View full competitor landscape

FullStory: Frequently Asked Questions

What is Fullstory?

Fullstory is a B2B software platform for session replay, behavioural analytics, product analytics, and digital experience optimisation across web and mobile.

Who uses Fullstory?

It is used by product, engineering, UX, support, analytics, IT, and operations teams at businesses that run digital products and customer journeys.

How does Fullstory make money?

It makes money through usage-based SaaS subscriptions priced by session volume, plan tier, enterprise features, and add-on modules.

Go deeper into the FullStory ecosystem

Access the full Polaris7 graph to explore relationships, market structure, and competitive dynamics visually.

Request Access