Competitive Landscape

Competitors of FullStory

The leading market alternatives to FullStory in 2026 include Amplitude, Contentsquare, Hotjar and further verified platforms. Comparative intelligence benchmarks verified product capabilities, monetization models, and ecosystem positioning.

Direct Competitors

Verified direct market alternatives and primary competitors of FullStory.

AM
AmplitudeDirect Competitor
MarTech Vendor100% Match

B2B product analytics and experimentation software for digital teams.

US · Est. 2012 · 501–1,000 team

CO
ContentsquareDirect Competitor
MarTech Vendor100% Match

Digital experience analytics platform for web and mobile teams.

France · Est. 2012 · 1,001–5,000 team

HO
HotjarDirect Competitor
MarTech Vendor100% Match

Product experience insights platform for websites and apps.

Malta · 201–500 team

LO
LogRocketDirect Competitor
B2B SaaS Provider100% Match

Session replay and product analytics for software teams.

87 Summer St, Boston, MA 02110 · Est. 2016 · 50–200 team

MI
MixpanelDirect Competitor
MarTech Vendor100% Match

Product analytics software for tracking and improving digital user behaviour.

US · Est. 2009 · 201–500 team

MO
MouseflowDirect Competitor
MarTech Vendor82% Match

Behaviour analytics SaaS for session replay and conversion insight.

Denmark · Est. 2010 · 50–200 team

ST
StatCounterDirect Competitor
MarTech Vendor80% Match

Website analytics SaaS with real-time visitor tracking and session replay.

Ireland · Est. 1999 · 10–49 team

IN
InspectletDirect Competitor
Media Sales House79% Match

Session replay and UX analytics SaaS for web teams.

United States · Est. 2012 · <10 team

Companies in the same market segment

The following companies operate within the same market segment . Category assignment is verified; this does not imply a direct competitive relationship.

SE
Session RewindMarket Alternative
MarTech Vendor80% Match

Website session replay and behavioural analytics SaaS.

RI
riyo.aiMarket Alternative
MarTech Vendor78% Match

Behaviour analytics SaaS for UX, product and conversion teams.

<10 team

ME
metastory AIMarket Alternative
B2B SaaS Provider68% Match

AI SaaS for requirements gathering and product development workflows.

Est. 2024

BR
BrowseeMarket Alternative
MarTech Vendor68% Match

Customer-experience analytics SaaS for session replay and heatmaps.

India · Est. 2023 · <10 team

SI
SimilarwebMarket Leader
Data Provider / Broker68% Match

Digital intelligence software for web, app, ecommerce, and advertising insights.

Israel · Est. 2009 · 1,001–5,000 team

WE
WebSTATMarket Leader
MarTech Vendor68% Match

Freemium web analytics and visitor-tracking software for websites.

United States · Est. 1995

ST
StatistaMarket Leader
Data Provider / Broker67% Match

Subscription market intelligence and statistics platform for business research.

Germany · Est. 2007 · 1,001–5,000 team

TH
TheStoryGPTMarket Alternative
B2C Consumer App / Platform67% Match

AI web app for creating branching interactive stories.

Est. 2025

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