Smilejet
B2B SaaS for feedback, UX analytics and form building.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Headquarters
- Netherlands
- Market role
- MarTech Vendor
- Official website
- smilejet.com
What Smilejet does
Smilejet operates a cloud software model centred on customer experience management and form-led data capture. It creates value by helping businesses collect structured and unstructured feedback, observe on-site user behaviour, analyse satisfaction metrics and trigger follow-up actions through integrations. The platform consolidates survey tooling, UX analytics and embeddable forms into one operating layer, reducing the need for separate point tools.
Category differentiation
Smilejet is a B2B customer experience and form-building SaaS vendor, not a travel brand or consumer booking service. It competes with survey, VoC and UX analytics tools rather than adtech media-buying platforms.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Smilejet is a private B2B SaaS company based in the Netherlands that provides customer experience software and form-building tools. Its platform combines feedback collection, surveys, embeddable forms, session recordings, heatmaps, sentiment analysis and NPS, CSAT and CES reporting. The product is used to capture customer and employee input, diagnose website friction and route responses into downstream workflows through external integrations. The company makes money through recurring software subscriptions and uses a free-trial product-led acquisition model. Its direct customers are business teams rather than consumers, especially marketing teams, product teams, UX designers, CRO specialists and growth teams that need feedback capture, UX insight and lightweight workflow automation across web, app and email touchpoints.
Business model & monetisation
Smilejet monetises through recurring SaaS subscriptions for access to its customer experience and form-building platform. Commercial conversion is supported by a 14-day free trial. Revenue is subscription-based rather than advertising-led or transaction-led, with pricing logically tied to platform access, feature depth and usage volume such as forms, responses, analytics and integrations.
- Core platform subscriptions
- Software Subscription
- Customer experience analytics module
- Software Subscription
- Form builder usage
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Smilejet
What is Smilejet?
Smilejet is a private B2B SaaS platform for customer feedback, UX analytics, surveys and embeddable forms.
Who uses Smilejet?
Marketing, product, UX, CRO and growth teams use Smilejet to collect feedback, analyse behaviour and improve customer journeys.
How does Smilejet make money?
Smilejet makes money through recurring SaaS subscriptions, with a free trial used to convert users into paid customers.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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