COMPANY

Smilejet

Smilejet is a b2B SaaS for feedback, UX analytics and form building.

Analyst Perspective

Smilejet is a private B2B SaaS company based in the Netherlands that provides customer experience software and form-building tools. Its platform combines feedback collection, surveys, embeddable forms, session recordings, heatmaps, sentiment analysis and NPS, CSAT and CES reporting. The product is used to capture customer and employee input, diagnose website friction and route responses into downstream workflows through external integrations. The company makes money through recurring software subscriptions and uses a free-trial product-led acquisition model. Its direct customers are business teams rather than consumers, especially marketing teams, product teams, UX designers, CRO specialists and growth teams that need feedback capture, UX insight and lightweight workflow automation across web, app and email touchpoints.

Analyst Signal Briefing

Updated: 29 Jul 2026

No strategic news signals detected in the last 90 days.

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Key insights about Smilejet

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Category Differentiation

Smilejet is a B2B customer experience and form-building SaaS vendor, not a travel brand or consumer booking service. It competes with survey, VoC and UX analytics tools rather than adtech media-buying platforms.

Smilejet: About

Smilejet operates a cloud software model centred on customer experience management and form-led data capture. It creates value by helping businesses collect structured and unstructured feedback, observe on-site user behaviour, analyse satisfaction metrics and trigger follow-up actions through integrations. The platform consolidates survey tooling, UX analytics and embeddable forms into one operating layer, reducing the need for separate point tools.

How Smilejet Works & Monetises

Business model analysis and core revenue streams

Smilejet monetises through recurring SaaS subscriptions for access to its customer experience and form-building platform. Commercial conversion is supported by a 14-day free trial. Revenue is subscription-based rather than advertising-led or transaction-led, with pricing logically tied to platform access, feature depth and usage volume such as forms, responses, analytics and integrations.

Revenue Channels

Core platform subscriptionsSoftware Subscription

Customer experience analytics moduleSoftware Subscription

Form builder usageSoftware Subscription

Products & Services in Categories

Verified structural categorizations from the graph

Media Channel

In-App Email & Newsletter Display, Web & Mobile

Technology

Customer Experience (CX) / Voice of Customer (VoC)Measurement & Analytics Platform

Smilejet: Frequently Asked Questions

What is Smilejet?

Smilejet is a private B2B SaaS platform for customer feedback, UX analytics, surveys and embeddable forms.

Who uses Smilejet?

Marketing, product, UX, CRO and growth teams use Smilejet to collect feedback, analyse behaviour and improve customer journeys.

How does Smilejet make money?

Smilejet makes money through recurring SaaS subscriptions, with a free trial used to convert users into paid customers.

Company Facts

Headquarters: Netherlands
Core Segment: MarTech Vendor
Official Link: smilejet.com