heatmap
heatmap is a ecommerce analytics that ties on-site behaviour directly to revenue.
Analyst Perspective
Heatmap, Inc. is a private B2B software company that provides real-time ecommerce analytics and on-site behavioural intelligence for online merchants and digital teams. Its core platform combines revenue-linked heatmaps, scrollmaps, session recordings, funnel analysis and AI-driven recommendations to show how on-site behaviour affects conversion and revenue. The company also offers an MCP/API product that brings analytics data into AI assistants and automation workflows, plus a Chrome extension for rapid CRO audits. The company sells primarily to ecommerce brands, digital marketing teams, CRO specialists, product managers, engineers and data teams. It generates revenue through subscription software plans, with pricing structured around feature access and ecommerce usage characteristics. Its commercial position is that of a specialised analytics layer for ecommerce operators that want faster diagnosis of conversion friction than general web analytics tools provide.
Analyst Signal Briefing
Updated: 30 Jul 2026No strategic news signals detected in the last 90 days.
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Key insights about heatmap
Category Differentiation
Heatmap is a B2B ecommerce analytics SaaS company, not a generic website heatmap widget or a media buying platform. It focuses on behavioural and revenue analytics for merchants rather than consumer-facing commerce.
heatmap: About
Heatmap operates a B2B SaaS model centred on behavioural analytics for ecommerce websites. It creates value by collecting on-site interaction data, translating it into revenue-linked insight, and surfacing actions that improve conversion performance. The company extends this value through API and MCP access for AI-assisted workflows and a browser extension that broadens adoption and embeds its analytics into daily optimisation work.
How heatmap Works & Monetises
Business model analysis and core revenue streams
Heatmap monetises through recurring SaaS subscriptions with tiered plans based on ecommerce needs, feature access and usage scope. Paid tiers include web analytics, revenue-based heatmaps, scrollmaps, session recordings, funnel analysis and AI recommendations. The company also uses free-trial and browser-extension entry points to drive product-led acquisition, then converts accounts into paid subscriptions and broader platform usage.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Technology
heatmap: Frequently Asked Questions
What is Heatmap?
Heatmap is a B2B ecommerce analytics platform that connects on-site shopper behaviour with revenue outcomes through heatmaps, session replay, funnel analysis and AI-driven insights.
Who uses Heatmap?
Ecommerce brands, digital marketing teams, CRO specialists, product managers, UX analysts, engineers and data teams use Heatmap to improve website performance and conversion.
How does Heatmap make money?
Heatmap makes money through recurring SaaS subscriptions, with tiered plans based on analytics features, behavioural insight capabilities and ecommerce usage requirements.
Company Facts
- Founded
- 2023
- Headquarters
- United States
- Core Segment
- AdTech Vendor
- Company Size
- <10
- Official Link
- heatmap.com