heatmap
Ecommerce analytics that ties on-site behaviour directly to revenue.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Heatmap, Inc.
- Entity type
- COMPANY
- Founded
- 2023
- Headquarters
- United States
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- heatmap.com
What heatmap does
Heatmap operates a B2B SaaS model centred on behavioural analytics for ecommerce websites. It creates value by collecting on-site interaction data, translating it into revenue-linked insight, and surfacing actions that improve conversion performance. The company extends this value through API and MCP access for AI-assisted workflows and a browser extension that broadens adoption and embeds its analytics into daily optimisation work.
Category differentiation
Heatmap is a B2B ecommerce analytics SaaS company, not a generic website heatmap widget or a media buying platform. It focuses on behavioural and revenue analytics for merchants rather than consumer-facing commerce.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Heatmap, Inc. is a private B2B software company that provides real-time ecommerce analytics and on-site behavioural intelligence for online merchants and digital teams. Its core platform combines revenue-linked heatmaps, scrollmaps, session recordings, funnel analysis and AI-driven recommendations to show how on-site behaviour affects conversion and revenue. The company also offers an MCP/API product that brings analytics data into AI assistants and automation workflows, plus a Chrome extension for rapid CRO audits. The company sells primarily to ecommerce brands, digital marketing teams, CRO specialists, product managers, engineers and data teams. It generates revenue through subscription software plans, with pricing structured around feature access and ecommerce usage characteristics. Its commercial position is that of a specialised analytics layer for ecommerce operators that want faster diagnosis of conversion friction than general web analytics tools provide.
Business model & monetisation
Heatmap monetises through recurring SaaS subscriptions with tiered plans based on ecommerce needs, feature access and usage scope. Paid tiers include web analytics, revenue-based heatmaps, scrollmaps, session recordings, funnel analysis and AI recommendations. The company also uses free-trial and browser-extension entry points to drive product-led acquisition, then converts accounts into paid subscriptions and broader platform usage.
- Core analytics platform subscriptions
- Tiered SaaS subscription
- Advanced behavioural analytics and AI-enabled features
- Higher-tier software subscription
- API and MCP-based workflow access
- Included or upsell software access within subscription plans
- Annual prepayment commitments
- Subscription billing with annual discounting
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about heatmap
What is Heatmap?
Heatmap is a B2B ecommerce analytics platform that connects on-site shopper behaviour with revenue outcomes through heatmaps, session replay, funnel analysis and AI-driven insights.
Who uses Heatmap?
Ecommerce brands, digital marketing teams, CRO specialists, product managers, UX analysts, engineers and data teams use Heatmap to improve website performance and conversion.
How does Heatmap make money?
Heatmap makes money through recurring SaaS subscriptions, with tiered plans based on analytics features, behavioural insight capabilities and ecommerce usage requirements.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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