Olo
Restaurant commerce software for ordering, payments, marketing, and guest data.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Olo Inc.
- Entity type
- COMPANY
- Founded
- 2005
- Headquarters
- 99 Hudson Street, 10th Floor, New York, NY 10013
- Company size
- 501–1,000
- Market role
- B2B SaaS Provider
- Ticker
- OLO
- Official website
- olo.com
What Olo does
Olo operates a vertical B2B SaaS model built around the restaurant sector. It sells modular software products to restaurant brands, embeds those products into daily commerce and guest operations, and expands account value by cross-selling adjacent modules such as payments, loyalty, marketing and guest data. The platform creates value by centralising digital order flow, integrating with restaurant systems and enabling brands to retain more control over customer relationships and fulfilment.
Category differentiation
Olo is not a consumer food delivery marketplace like DoorDash or Grubhub. It is a B2B restaurant software platform that powers ordering, payments and guest engagement for restaurant brands.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Olo is a US-based public software company focused on digital commerce and guest engagement for restaurant brands. Its platform helps multi-location restaurants manage direct online ordering, delivery orchestration, marketplace order integration, catering, payments, guest data, loyalty, marketing automation, reputation management, reservations and location presence. The business primarily serves enterprise restaurant operators and functional teams across operations, marketing, CRM, finance and front-of-house management. Olo makes money through a combination of software subscription revenue and transaction-linked fees tied to order volume, delivery orchestration and payment processing. Its value proposition is based on helping restaurants own the guest relationship, reduce dependence on third-party marketplaces, unify fragmented operational workflows and increase guest lifetime value through data-driven engagement.
Company news briefing
Briefing updated:
Olo has recently prioritised guidance for restaurant operators on the integration of artificial intelligence and the strategic deployment of SMS marketing to drive customer engagement. The company's executive leadership remains stable under Founder and CEO Noah Glass, following the confirmation of the current C-suite including COO Jo Lambert and CFO Peter Benevides. These updates reflect a continued focus on modernising the digital hospitality stack through data-driven operational efficiencies and direct-to-consumer communication.
Business model & monetisation
The company uses a mixed monetisation model centred on SaaS subscriptions for access to platform modules such as ordering, marketing, loyalty, guest data and operations software. It also earns transaction-based revenue from payment processing and order-related activity, plus usage-based fees linked to delivery orchestration and integrations. The modular structure supports land-and-expand selling, where customers begin with one workflow and adopt additional modules over time.
- Platform subscriptions for ordering, marketing, loyalty, guest data and operations modules
- Software Subscription
- Payment processing via restaurant checkout flows
- Percentage Take-Rate
- Order, dispatch and usage-linked platform activity
- Pay-per-Use
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Competitors & alternatives
- Toast
Restaurant software, payments and operations platform for hospitality businesses.
- PAR Technology
Restaurant commerce software and payments platform for enterprise operators.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Scooter's Coffee Brings Its Award-Winning App and First Delivery Channel Onto Olo
Recorded impact score: 4/5
Scooter's Coffee, a major coffee chain, has launched its award-winning app and first delivery channel on Olo's platform, marking a significant customer win and expansion of Olo's network.
Explore company relationships
Questions about Olo
What is Olo?
Olo is a B2B software platform for restaurant brands covering digital ordering, delivery orchestration, payments, guest data, loyalty and marketing.
Who uses Olo?
Its users are mainly enterprise and multi-location restaurant brands, including operations, marketing, CRM, finance and front-of-house teams.
How does Olo make money?
Olo earns revenue from software subscriptions plus transaction-linked fees from payments, ordering activity and delivery orchestration.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
31 publicly documented primary sources and citations linked across the market graph.
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