Olo

Olo operates a vertical B2B SaaS model built around the restaurant sector. It sells modular software products to restaurant brands, embeds those products into daily commerce and guest operations, and expands account value by cross-selling adjacent modules such as payments, loyalty, marketing and guest data. The platform creates value by centralising digital order flow, integrating with restaurant systems and enabling brands to retain more control over customer relationships and fulfilment.

Olo is a US-based public software company focused on digital commerce and guest engagement for restaurant brands. Its platform helps multi-location restaurants manage direct online ordering, delivery orchestration, marketplace order integration, catering, payments, guest data, loyalty, marketing automation, reputation management, reservations and location presence. The business primarily serves enterprise restaurant operators and functional teams across operations, marketing, CRM, finance and front-of-house management.

Olo makes money through a combination of software subscription revenue and transaction-linked fees tied to order volume, delivery orchestration and payment processing. Its value proposition is based on helping restaurants own the guest relationship, reduce dependence on third-party marketplaces, unify fragmented operational workflows and increase guest lifetime value through data-driven engagement.