OpenTable
Restaurant reservations marketplace and restaurant operating software.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- OpenTable, Inc.
- Entity type
- COMPANY
- Founded
- 1998
- Headquarters
- United States
- Market role
- B2B SaaS Provider
- Official website
- opentable.fr
What OpenTable does
OpenTable runs a two-sided platform. On one side it attracts diners through a restaurant discovery and reservations marketplace; on the other it sells restaurants the software needed to manage bookings, guests, capacity and demand generation. The consumer side creates qualified booking demand, which increases the value of the software for restaurants. The restaurant side supplies inventory, data and availability, which improves the consumer experience and reinforces the marketplace. This structure supports recurring software revenue, transaction-linked revenue and paid merchandising revenue within the same ecosystem.
Category differentiation
OpenTable is not a restaurant itself and it is not a general food delivery platform. It is a restaurant reservations marketplace combined with restaurant operating and marketing software.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
OpenTable, Inc. is a restaurant technology company that combines a consumer reservation marketplace with restaurant software. Its diner platform lets consumers discover restaurants, view availability and book tables, while its restaurant platform provides reservation management, guest CRM, table optimisation, analytics and marketing tools for venues and hospitality groups. The business sits inside Booking Holdings Inc. and operates internationally through multiple country domains. OpenTable generates revenue through a hybrid model: recurring software subscriptions from restaurants, usage-based fees tied to seated diners and paid promotional products sold to restaurants seeking more visibility and bookings. Its direct paying customers are restaurants, hospitality groups and venue operators, while consumers use the marketplace as the demand side of the network.
Company news briefing
Briefing updated:
OpenTable has extended its reservation infrastructure within Google's ecosystem through integration with the Gemini Spark agentic AI assistant on desktop and macOS platforms. Building on prior collaborations, this integration allows Gemini Spark to autonomously execute restaurant bookings and handle user workflows via third-party app connections and Model Context Protocol support. These updates reinforce OpenTable's distribution strategy across emerging AI-driven assistant platforms while aligning with parent company Booking Holdings' broader generative AI initiatives.
Business model & monetisation
OpenTable monetises through a hybrid SaaS and marketplace model. Restaurants pay recurring subscription fees for reservation and guest-management software. The company also charges usage-based fees linked to seated diners generated through its network, creating a pay-per-use layer on top of subscription revenue. Additional revenue comes from paid marketing products, including promoted placements, automated campaigns and ad integrations tied to reservation outcomes. This creates a monetisation stack of software subscription, transaction-based fees and advertising-style upsells.
- Restaurant software subscriptions
- Software subscription for reservation and guest management platform
- Per-cover or reservation-linked fees
- Pay-per-use fees tied to seated diners generated through the network
- Promoted Results and visibility products
- Paid sponsored placement within marketplace discovery surfaces
- Marketing tools and campaign products
- Paid add-ons for email, paid media integrations and attribution tools
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about OpenTable
What is OpenTable?
OpenTable is a restaurant reservations marketplace and restaurant software platform that connects diners with venues and helps restaurants manage bookings, guests and demand.
Who uses OpenTable?
Restaurants, hospitality groups and venue operators use its software and marketing products, while diners use its website and app to discover and book tables.
How does OpenTable make money?
OpenTable makes money from restaurant software subscriptions, usage-based reservation fees and paid promotional or marketing products sold to restaurants.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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