PAR Technology
Restaurant commerce software and payments platform for enterprise operators.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- PAR Technology Corporation
- Entity type
- COMPANY
- Founded
- 1968
- Headquarters
- 8383 Seneca Turnpike, Suite 3, New Hartford, New York 13413
- Company size
- 1,001–5,000
- Market role
- B2B SaaS Provider
- Ticker
- PAR
- Official website
- partech.com
What PAR Technology does
PAR Technology operates a vertical B2B SaaS model centred on commerce infrastructure for restaurants and selected retail segments. It sells modular but integrated software products covering POS, ordering, loyalty, marketing, guest data, back-office management, analytics and payments. The business model is designed to increase account value through suite adoption: a customer may start with one operational product and expand into engagement, data and transaction services. Payment processing adds a transactional revenue layer on top of recurring software contracts.
Category differentiation
PAR Technology is not an advertising technology vendor or a consumer restaurant app. It is a vertical B2B software and payments company selling operating and engagement infrastructure to restaurant and retail operators.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
PAR Technology is a publicly listed US enterprise software company that sells cloud-based commerce, operations, engagement and payments software primarily to restaurant operators. Its product suite spans point of sale, digital ordering, loyalty, marketing, back-office operations, analytics and payment management, with a clear emphasis on multi-location and enterprise restaurant brands. The company makes money through recurring software subscriptions, enterprise contracts, add-on modules and payment-related transaction revenue. It creates value by offering a connected operating stack that links front-of-house transactions, guest engagement and back-office workflows, allowing restaurant groups to consolidate vendors and run customer-facing and operational systems within one platform.
Company news briefing
Briefing updated:
PAR Technology has advanced its guest engagement and AI capabilities with the official launch of Guest360, a solution designed to provide unified guest understanding across every restaurant transaction. Building upon this product rollout, convenience store chain Kwik Fill selected PAR Technology's platform to power its guest engagement strategy and accelerate artificial intelligence-driven innovation.
Business model & monetisation
PAR Technology monetises through recurring SaaS subscription fees for its cloud platforms, typically sold in tiered or negotiated enterprise packages. It also earns transaction-based revenue from payment services and potentially ordering-related flows, with pricing structured as a percentage of transaction value and/or fixed per-transaction fees. Additional monetisation comes from modular add-ons such as loyalty, marketing, AI-driven analytics and back-office tooling, plus bundled multi-product contracts for larger chains.
- Restaurant software subscriptions
- Software Subscription
- Payment processing and transaction services
- Percentage Take-Rate
- Ordering and commerce platform contracts
- Software Subscription
- Loyalty, marketing and analytics add-on modules
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Competitors & alternatives
- Olo
Restaurant commerce software for ordering, payments, marketing, and guest data.
- Toast
Restaurant software, payments and operations platform for hospitality businesses.
- ChoiceQR
Restaurant SaaS for ordering, QR menus, payments and loyalty.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Kwik Fill Selects PAR Technology to Power Its Guest Engagement Strategy and Accelerate AI-Driven Innovation
Recorded impact score: 3.5/5
PAR Technology announces that Kwik Fill has selected its guest engagement platform to power its guest engagement strategy and accelerate AI-driven innovation.
PAR Technology Launches Guest360, Bringing Unified Guest Understanding to Every Restaurant Transaction
Recorded impact score: 4/5
PAR Technology has launched Guest360, a new solution that provides unified guest understanding across every restaurant transaction. The press release is featured on their newsroom page.
10-Q Financial Filing Analysis for PAR Technology (2026-08-06)
financials · Recorded impact score: 3.7/5
PAR Technology Corporation reported strong top-line momentum for the second quarter of 2026, with total net revenues increasing 18.7% year-over-year to $133.4 million, driven by a 16.0% expansion in Subscription Service revenue to $83.4 million and a 30.6% surge in Hardware revenue to $35.1 million. Revenue growth was bolstered by organic expansion across average revenue per site, tier-one enterprise customer hardware refresh cycles, and inorganic contributions from the Bridg asset acquisition closed in March 2026. Operating performance improved significantly as GAAP operating loss narrowed to $12.9 million from $17.3 million in Q2 2025, and Adjusted EBITDA rose to $14.28 million compared to $5.54 million in the prior-year period. Net loss from continuing operations improved to $16.9 million ($0.41 per share), despite recording a $5.4 million impairment charge on an indefinite-lived trademark from the Stuzo acquisition. Annual Recurring Revenue (ARR) reached $338.0 million, representing a 17.3% year-over-year increase.
- Total net revenues increased 18.7% year-over-year to $133.4 million in Q2 2026, while total ARR expanded 17.3% to $338.0 million (organic ARR grew 12.3% to $323.6 million).
- Adjusted EBITDA surged to $14.28 million for Q2 2026 compared to $5.54 million in Q2 2025, with non-GAAP diluted net income reaching $0.18 per share.
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Questions about PAR Technology
What is PAR Technology?
PAR Technology is a public B2B software company that provides restaurant commerce, engagement, analytics and payment platforms.
Who uses PAR Technology?
Its customers are mainly restaurant operators, enterprise restaurant brands, foodservice chains, marketing teams and some retail and convenience operators.
How does PAR Technology make money?
It earns recurring SaaS revenue from software modules and additional transaction-based revenue from payment and commerce services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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