Toast
Restaurant software, payments and operations platform for hospitality businesses.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Toast, Inc.
- Entity type
- COMPANY
- Founded
- 2012
- Headquarters
- 401 PARK DRIVE BOSTON MA 02215
- Company size
- >5,000
- Market role
- B2B SaaS Provider
- Ticker
- TOST
- Official website
- nhncloud.com
What Toast does
Toast operates a vertical B2B software and fintech model for restaurants. It provides core operational software such as POS, online ordering, payroll, loyalty and marketing as modular cloud products, then monetises the transaction flow running through that stack via payment processing and financial services. This creates a land-and-expand model: once a restaurant adopts the core POS, Toast can attach additional modules, hardware, payments and lending products across front-of-house, back-office and customer engagement workflows.
Category differentiation
Toast is the public restaurant technology company, not a consumer media brand or a generic payment terminal provider. It is distinct from horizontal POS vendors because its platform is purpose-built for restaurant operations, payments and hospitality workflows.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Toast is a US-listed restaurant technology company that provides a vertically integrated operating platform for hospitality businesses. Its core offer centres on restaurant point-of-sale, payments and online ordering, with adjacent software for payroll, marketing, loyalty and working-capital financing. The platform is built specifically for restaurant workflows rather than general retail, and is sold primarily to restaurants, hospitality operators and multi-location food-service groups. Toast makes money through a mix of subscription software fees, payment processing revenue, hardware and implementation-related revenue, and embedded financial services. Its acquisition history shows deliberate expansion into workforce management and drive-thru technology, reinforcing a broader strategy to become the system of record and transaction layer for restaurant operations.
Company news briefing
Briefing updated:
Toast continues to expand its ecosystem integrations, partnering with Google's Gemini-powered 'Ask Maps' for agentic food ordering alongside ongoing partnership extensions with Adyen. Operationally, Toast reported strong Q2 2026 financial results with revenue up 23% year-over-year to $1.91 billion, while Chief Revenue Officer Jonathan Vassil announced plans to step down by year-end. Additionally, technological integrations like NoviSign automate digital menu synchronisation, reinforcing merchant workflows alongside broader discussions regarding AI shopping assistants opening new commerce channels.
Business model & monetisation
Toast uses a multi-layered monetisation strategy combining recurring SaaS subscriptions, payment-processing take-rates, hardware and onboarding revenue, and embedded financial services. Restaurants pay for the core software platform and optional modules such as payroll, marketing, loyalty and online ordering, while Toast earns ongoing transaction revenue from payments processed through its POS. Additional monetisation comes from products such as working-capital financing and related restaurant financial services.
- Core restaurant software subscriptions
- Software Subscription
- Payment processing on POS transaction volume
- Percentage Take-Rate
- Payroll, marketing, loyalty and online ordering add-on modules
- Software Subscription
- Embedded lending and financial products
- Pay-per-Use
- Hardware and onboarding-related revenue
- Pay-per-Use
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Olo
Restaurant commerce software for ordering, payments, marketing, and guest data.
- PAR Technology
Restaurant commerce software and payments platform for enterprise operators.
- ChoiceQR
Restaurant SaaS for ordering, QR menus, payments and loyalty.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
8-K Financial Filing Analysis for Toast (2026-10-01)
financials · Recorded impact score: 3/5
On September 28, 2026, Jonathan Vassil informed Toast, Inc. of his decision to step down as Chief Revenue Officer, effective December 31, 2026. The departure is attributed to his planned retirement and does not stem from any disagreement regarding company management, operations, policies, or practices. To support an orderly operational handover, Mr. Vassil will transition to a non-executive employee role following the effective date, remaining with Toast through April 2, 2027.
- Chief Revenue Officer Jonathan Vassil notified Toast, Inc. on September 28, 2026, of his decision to step down effective December 31, 2026.
- Mr. Vassil will transition to a non-executive employee role from January 1, 2027, through April 2, 2027, to facilitate leadership transition.
NoviSign Integrates with Toast for Automated Menu Boards
Digital Out-of-Home (DOOH) · Recorded impact score: 2/5
NoviSign Digital Signage has launched an integration with Toast that connects Toast POS menu data directly to NoviSign digital menu boards. The integration automatically synchronizes items, prices, descriptions, categories, and availability from Toast to NoviSign displays, so updates made in the POS are reflected on screens without manual re-entry. The feature targets independent restaurants, cafés, bars, quick-service restaurants, franchises, and multi-location groups, and enables operators to customize layouts, schedule content, and maintain consistent branding across locations. Gil Matzliah, CEO of NoviSign, is quoted describing the benefits for restaurants.
- NoviSign Digital Signage launched an integration with Toast to connect Toast POS menu data to NoviSign digital menu boards.
- The integration automatically synchronizes menu items, prices, descriptions, categories, and product availability from Toast to NoviSign displays.
10-Q Financial Filing Analysis for Toast (2026-08-05)
financials · Recorded impact score: 3.8/5
Toast, Inc. reported strong financial results for the second quarter ended June 30, 2026, with total revenue increasing 23% year-over-year to $1.91 billion, up from $1.55 billion in Q2 2025. Growth was driven by broad-based platform expansion, with Subscription Services revenue climbing 28% to $290 million and Financial Technology Solutions revenue rising 23% to $1.57 billion. GAAP net income expanded substantially to $154 million ($0.26 diluted EPS), nearly doubling from $80 million ($0.13 diluted EPS) in the prior-year period, while Adjusted EBITDA reached $221 million. Operationally, the platform reached approximately 180,000 live locations (up 22% YoY), driving $60.7 billion in quarterly Gross Payment Volume (GPV) and Annualized Recurring Run-Rate (ARR) of $2.41 billion (up 25% YoY). Despite ongoing regulatory discussions following a draft complaint from the FTC regarding marketing and customer-service practices, Toast maintained a strong balance sheet with $1.71 billion in cash, cash equivalents, and marketable securities, alongside active capital return via $486 million in share repurchases year-to-date.
- Q2 2026 total revenue reached $1,908 million (+23% YoY), driving net income of $154 million compared to $80 million in Q2 2025.
- Gross Payment Volume (GPV) grew 22% YoY to $60.7 billion for the quarter, while Annualized Recurring Run-Rate (ARR) expanded 25% YoY to $2,409 million across ~180,000 live locations.
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Questions about Toast
What is Toast?
Toast is a restaurant technology platform that combines POS, payments, online ordering, payroll, loyalty, marketing and financing for hospitality operators.
Who uses Toast?
Toast is used by restaurants, hospitality businesses and food-service operators, from smaller venues to multi-location groups.
How does Toast make money?
Toast makes money through software subscriptions, payment processing fees, hardware and onboarding revenue, and embedded financial services such as restaurant financing.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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