ChoiceQR

ChoiceQR operates a vertical B2B SaaS model for hospitality businesses. It provides restaurants with a unified software stack covering digital storefronts, direct ordering, table-service QR flows, payment enablement, reservations, CRM, loyalty and customer messaging. The value proposition is operational consolidation and stronger direct customer ownership: restaurants can run branded digital channels, centralise order and booking workflows, and capture first-party customer data without ceding margin to marketplace intermediaries.

ChoiceQR is a restaurant-focused software provider offering a bundled digital commerce and operations platform for hospitality venues. Its products include branded mobile apps, restaurant websites, QR menus, QR table ordering, pay-at-table, reservations, CRM, loyalty and marketing tools. The platform is designed to help restaurants manage direct orders, customer relationships and on-premise digital interactions through owned channels rather than relying heavily on third-party marketplaces.

The company makes money primarily through SaaS-style recurring fees for access to its platform modules, supplemented by one-off implementation or app deployment charges for white-label mobile apps. Its direct customers are restaurants, cafés, bars, hospitality chains and venue operators, while end consumers interact with the software indirectly through restaurant apps, websites, QR codes and payment flows.